Business Details
Trusted Communications Agency in London
Fuel PR International PR International is a boutique communications agency specialising in delivering high-impact campaigns for ambitious national and international clients. Our expertise lies in enhancing brand positioning, reputation, and appeal across both B2B and B2C sectors. With a multi-functional team based in London and native language speakers supporting global operations, we leverage extensive industry networks, including trade associations and influencers, to drive commercial success. Our services span integrated communications, digital campaigns, events, and regulatory counsel, underpinned by decades of experience in sectors such as healthcare, beauty, technology, and retail.Client testimonials highlight our creativity, strategic insight, and commitment to exceeding expectations, with long-standing partnerships testament to our reliability and results-driven approach. We combine youthful energy with deep industry knowledge to craft compelling narratives that resonate with target audiences and deliver measurable outcomes.
Services
Public Relations
Brand Building
Digital Campaigns
Regulatory Counsel
Media Outreach
Event Management
Market Insights
Project Management
Influencer Engagement
Crisis Management
Highlights and features
- We offer 25+ years of experience in global B2B and B2C PR campaigns.
- Our team combines creative storytelling with regulatory expertise in key sectors.
- We leverage extensive industry networks to amplify brand visibility and credibility.
- Our client retention rate reflects long-term partnerships built on trust and results.
- We provide tailored strategies with a proven track record of exceeding KPIs.
What people say
Highly professional team
Creative and results-driven
Exceptional regulatory expertise
Reliable and responsive
Proven track record
Services
Public Relations
We craft and execute strategic PR campaigns to enhance brand visibility and reputation. Our approach combines media outreach, storytelling, and influencer partnerships to engage target audiences. Clients benefit from tailored strategies that align with business goals and industry trends.
Brand Building
Our brand-building services focus on positioning and differentiating clients in competitive markets. Through market insights and creative campaigns, we strengthen brand identity and consumer loyalty. Expertise spans sectors including healthcare, technology, and retail.
Regulatory Counsel
We provide expert guidance on regulatory requirements for product launches and market entry. Our team ensures compliance with UK and international standards, particularly in highly regulated sectors like food supplements and pharmaceuticals.
Media Outreach
We secure media placements through targeted outreach to journalists and publications. Our network includes trade and consumer media, ensuring coverage that aligns with client objectives and audience demographics.
Crisis Management
We develop proactive strategies to manage and mitigate reputational risks. Our approach includes scenario planning, stakeholder communication, and rapid response protocols to safeguard brand integrity during challenges.
People
Gillian Waddell
Managing Director
With over 25 years in PR, Gillian leads Fuel PR International PR International's strategic direction. Her expertise spans B2B and B2C campaigns, regulatory compliance, and brand storytelling, supported by industry accolades and long-standing client relationships.
Susan Leigh
Associate Director
Susan oversees campaign execution and client relations, bringing 15+ years of experience in integrated communications. Her focus on measurable results ensures campaigns align with commercial objectives and brand growth.
Camilla Butterworth
Head of HR & Training
Camilla manages talent development and operational efficiency, fostering a motivated team culture. Her HR strategies ensure Fuel PR International PR International's team remains agile and aligned with client needs across global markets.
Questions
What industries does Fuel PR International PR International PR International specialise in?
We focus on healthcare, beauty, sports and fitness, food and nutrition, lifestyle, retail, technology, and construction sectors.
How does Fuel PR International PR International PR International handle international campaigns?
Our London-based team includes native language speakers and global networks to ensure culturally relevant, impactful campaigns in international markets.
Can Fuel PR International PR International PR International assist with regulatory compliance?
Yes, our regulatory counsel team specialises in UK and international compliance for sectors like food supplements and pharmaceuticals.
What sets Fuel PR International PR International PR International apart from competitors?
We combine decades of experience with creative storytelling, industry networks, and a client-centric approach to deliver measurable results.
How does Fuel PR International PR International PR International measure campaign success?
We use KPIs such as media coverage, audience engagement, and commercial outcomes to ensure campaigns meet strategic objectives.
