Business Details
Your Trusted B2B Marketing Partner in London
At Publicis Pro, we believe every organisation possesses an extraordinary story waiting to be told. Our approach combines deep business expertise with creative innovation to transform brands and drive commercial success. With a global network spanning 100+ countries through Publicis Groupe, we deliver strategic B2B marketing solutions that merge international resources with local market insights. Our proprietary AI platform, B2B Lab, enhances data-driven decision-making while our award-winning team specialises in strategy development, creative campaign execution, and media optimisation. Recognised as B2B Agency of the Year (UK) and winner of multiple industry accolades, we help businesses articulate their unique value propositions through tailored marketing strategies.Our methodology focuses on uncovering hidden potential within organisations, creating compelling narratives that resonate with target audiences. We maintain strong partnerships with global B2B hubs to ensure campaigns achieve both scale and precision. Our commitment to excellence is demonstrated through continuous investment in talent development and technological advancement. By combining creative thinking with measurable outcomes, we empower clients to achieve sustainable growth in competitive markets. Our team's collective experience spans decades of successful B2B marketing across diverse industries.
Services
Strategy
Creative
Influence
Media
Account-Based Marketing
Highlights and features
- We offer deep business expertise to uncover your unique strengths
- Our AI platform B2B Lab delivers data-driven marketing insights
- We combine global resources with local market understanding
- Award-winning team with proven B2B marketing success
- We create partnerships that drive creative and commercial growth
Services
Strategy
Our strategic planning service combines global market expertise with AI-powered insights to develop data-driven B2B marketing strategies. We specialise in market validation, messaging positioning, and go-to-market planning that delivers measurable commercial outcomes. Through our B2B Lab platform, we provide intelligent solutions tailored to specific industry needs while maintaining a focus on long-term brand growth and market penetration.
Creative
We develop memorable creative campaigns that transform brand perception and drive market engagement. Our services include brand thinking, conceptual ideation, and campaign creation that combines artistic excellence with commercial objectives. Our team produces original content and copywriting that establishes emotional connections with target audiences while maintaining strict alignment with business goals and market requirements.
Influence
Our influencer marketing solutions leverage earned media and social networks to shape market perceptions. We implement comprehensive PR strategies, influencer campaigns, and social engagement programmes that amplify brand visibility. Through strategic communications planning, we help businesses establish thought leadership and build credibility in competitive markets using both traditional and digital channels.
Media
We offer full-service media planning and execution across digital and traditional platforms. Our services include account-based marketing, programmatic advertising, search and social media marketing. We combine technical expertise with creative thinking to optimise marketing operations and digital customer experiences that drive lead generation and conversion through measurable, data-informed approaches.
Account-Based Marketing
Our account-based marketing solutions deliver personalised campaigns that target specific business clients. We develop customised marketing programmes combining data analytics, targeted content, and multi-channel engagement strategies. Our approach focuses on creating high-impact interactions that align with prospect needs while maintaining strict ROI measurement frameworks to ensure campaign effectiveness and continuous improvement.
People
Jon Lonsdale
CEO
As CEO of Publicis Pro, Jon Lonsdale leads strategic direction and business development. With extensive B2B marketing experience, he focuses on delivering innovative solutions that drive client growth and market leadership through creative excellence and data-driven insights.
Jamie Fewery
Creative Director
Creative Director Jamie Fewery shapes the agency's creative vision and client campaigns. He specialises in brand storytelling and conceptual development, ensuring all creative output maintains both artistic excellence and commercial effectiveness while pushing boundaries in B2B marketing.
Zoe Elmore
Head of Media
As Head of Media, Zoe Elmore oversees media strategy and digital marketing operations. She leads cross-channel media planning initiatives that combine technical expertise with creative thinking to deliver measurable business outcomes through innovative media solutions.
Louise Brooks
Senior Copywriter
Senior Copywriter Louise Brooks develops compelling content and messaging strategies. She specialises in creating engaging narratives that translate complex business concepts into impactful communications that resonate with target audiences across multiple platforms.
Billy Hamilton-Stent
Creative Strategist
Creative Strategist Billy Hamilton-Stent focuses on brand development and market positioning. He combines creative thinking with strategic planning to help businesses articulate their unique value propositions through innovative marketing approaches.
Questions
What B2B marketing services do you offer?
We provide strategy development, creative campaign execution, media optimisation, and influencer engagement through our AI-powered B2B Lab platform.
How do you approach B2B brand transformation?
We identify unique business strengths and create compelling narratives that drive commercial outcomes through integrated marketing strategies.
Do you work with international clients?
As part of Publicis Groupe, we offer global reach with local market expertise across 100+ countries.
What makes your agency different?
Our combination of AI-driven insights, award-winning creativity, and deep B2B expertise delivers measurable business results.
How can I receive your marketing insights?
Subscribe to our newsletter through the website to receive the latest B2B marketing insights directly to your inbox.
Reviews (1)
Ccws Interiors
Jun 23, 2018
Report
We worked with Jon and Kavita and many other members of the Octopus Group teams to transform their London office design and we couldnt recommend them highly enough. Theyre creative, friendly and focused on their prople, their clients and their suppliers. Wed highly recommend them to anyone seeking a Brand to Sales strategy!!
