Business Details
11 Years
experience
Strategic Market Research & Marketing Solutions
Founded in 2015, we have established ourselves as a leading market research and strategic marketing agency renowned for delivering high-quality, transformative work. Our expertise spans diverse sectors, from sensitive public health projects to supporting fast-paced global software companies, combining market research intelligence with commercial acumen. Clients consistently highlight our ability to deliver projects on time and within budget, with research findings and strategies presented in accessible formats that provide actionable recommendations. Our small but highly experienced team of senior in-house experts is supported by trusted associates, ensuring we can scale to handle large national projects while maintaining director-level oversight.We operate remotely across the UK, eliminating unnecessary overheads while fostering a balanced work-life culture. Our commitment to mental wellbeing is integral to our operations, reflected in our recognition as a top 50 place to work in the North East. We prioritise values such as empathy, drive, and integrity, ensuring clients enjoy a collaborative and insightful partnership experience.
Services
Market Research
Strategic Marketing
Brand Perception Analysis
Employee Engagement Surveys
Public Consultation
Competitor Research
Desk Research
Qualitative Research
Quantitative Research
Employer Branding
Details
- Year established: 2015
Highlights and features
- We deliver projects on time and within budget with director-level oversight.
- Our team combines 25+ years of global marketing and research experience.
- We operate remotely to reduce overheads while maintaining work-life balance.
- Our research methodologies are tailored to your specific business requirements.
- We prioritise mental wellbeing and ethical practices in all our operations.
What people say
On time and on budget
Actionable recommendations
Knowledgeable and efficient
Strategic marketing expertise
Delivered insights we needed
Services
Market Research
Our market research services provide data-driven insights to inform business decisions. We specialise in both qualitative and quantitative methodologies, ensuring accurate audience understanding. Clients benefit from tailored approaches that align with specific organisational goals and budgets.
Strategic Marketing
We develop strategic marketing plans based on rigorous research findings. Our approach combines commercial acumen with audience insights to create effective campaigns. Services include brand perception analysis, employer branding, and targeted marketing strategies for growth.
Public Consultation
We conduct comprehensive public consultation projects for government and non-profit organisations. Our methods ensure representative feedback collection and analysis. Recent projects include evaluating detached youth work initiatives and independent cinema perceptions.
Employee Engagement Surveys
Our employee engagement surveys help organisations understand workplace dynamics. We specialise in hybrid working assessments and employer branding strategies. Recent clients include major manufacturing suppliers and social housing providers.
Competitor Research
We provide in-depth competitor research to identify market opportunities. Our services include brand perception analysis, customer persona development, and strategic positioning recommendations. This helps businesses refine their marketing approaches and competitive strategies.
People
Natasha McDonough
Founder & CEO
With 25 years of global marketing and insights experience across three continents, Natasha leads strategic direction. She has worked with organisations including the NHS and Sony, and won a 2022 Best Business Woman Award. She also serves as Vice President for the North East Chamber of Commerce.
Vicki Shouksmith
Director of Operations & Research Strategist
An experienced market research strategist with expertise in housing and health sectors. Prince 2 qualified, she ensures project delivery on time and budget. She holds the Market Research Society Foundation Certificate and manages large-scale survey campaigns.
Alice Broomhall
Quantitative Researcher
With 20+ years of market research experience, Alice specialises in survey design and data analysis. She has worked with clients including IKEA and the British Heart Foundation, transforming complex data into actionable insights through clear reporting.
Rachael Owen
Qualitative Researcher
Rachael brings 20+ years of qualitative research experience across public policy and private sectors. She has conducted research for government departments and charities, specialising in public consultation and behaviour change analysis. Holds a Masters in Policy Studies from UNSW.
Rachel Whitley
Marketing Manager
Specialising in employer branding and marketing strategy, Rachel develops targeted campaigns based on research insights. Former head of talent at Salecycle, she built global teams and established the company as a top UK tech employer through strategic branding.
Questions
What market research methodologies do you use?
We employ both qualitative and quantitative methods tailored to your specific needs, including surveys, focus groups, desk research, and in-depth interviews.
How do you ensure data accuracy?
Our experienced researchers use validated methodologies and rigorous quality assurance processes to ensure reliable, actionable insights aligned with your business objectives.
Can you handle large-scale national projects?
Yes, our core team is supported by trusted associates, enabling us to manage large-scale projects while maintaining director-level oversight and quality control.
What sectors do you specialise in?
We work across diverse sectors including healthcare, technology, public sector, education, and consumer goods, with particular expertise in complex stakeholder research.
How are research findings presented?
Findings are delivered in accessible formats with clear visualisations and actionable recommendations, ensuring easy implementation of strategic insights.
Do you offer ongoing support after projects?
We provide post-project workshops to help implement recommendations and offer continued support through follow-up research when required.
