Business Details
Your Trusted Copywriting Partner in London
With over 25 years of sales and marketing experience, I am a results-driven copywriter and business development consultant based in Twickenham, London. My career began at 16 selling advertising space, which instilled a deep understanding of persuasion and customer needs. I specialise in creating persuasive website content, sales letters, product descriptions, and marketing strategies that deliver measurable ROI. My clients range from SMEs to corporates, including well-known brands like Tesco and Ricoh. I combine copywriting with consultancy to align marketing efforts with commercial goals.My approach prioritises clarity, common sense, and tangible results over pretentious marketing jargon. I have helped businesses achieve up to 20,000% ROI through targeted campaigns. My services include website content strategy, brand communications, and one-day business development consultations. I operate with flexibility, offering on-demand support tailored to cautious budgets while maintaining reliability and quality. My work extends beyond writing to include content planning, SEO optimisation, and training clients on effective marketing practices.
Services
Website Content Writing
Sales Letters
Product Descriptions
Brand Communications
Business Consultancy
Highlights and features
- 25+ years of sales and marketing expertise delivering measurable ROI
- Proven 20,000% ROI campaigns for clients like Interiors Co.
- Full-service offering: copywriting, SEO, brand strategy, and consultancy
- Flexible, budget-friendly support tailored to SME needs
- Direct access to a seasoned practitioner with corporate and startup experience
Associations and certifications
- Chartered Institute of Marketing (CIM)
What people say
Meticulous, knowledgeable
Commercial acumen
Powerful messages
Brand development expert
Must-have for commercial goals
Services
Website Content Writing
Professional website content creation combining persuasive sales techniques with SEO optimisation. Services include navigation planning, meta descriptions, and keyword-rich articles that improve search rankings while converting visitors. Delivered with strategic consultation to align content with business objectives.
Sales Letters
High-impact sales letters applying AIDCA principles to drive conversions. Includes market research, message testing, and response tracking systems. Proven to generate returns exceeding 10,000% through targeted prospecting campaigns for B2B and B2C clients.
Brand Communications
Brand narrative development covering tone of voice, value propositions, and consistent messaging across all touchpoints. Services include strapline creation, internal communications, and content frameworks that build brand recognition and customer loyalty.
Business Consultancy
One-day business development consultations identifying growth opportunities through existing assets. Focus areas include website optimisation, lead generation tactics, and cost-effective advertising strategies with guaranteed results or full refund.
Product Descriptions
SEO-optimised product descriptions blending persuasive sales language with search engine requirements. Services cover e-commerce platforms, catalogues, and print materials, avoiding manufacturer copy to ensure originality and competitive differentiation.
Questions
What copywriting services do you offer?
I provide website content, sales letters, product descriptions, advertising copy, brand messaging, and business-to-business communications tailored to your brand voice.
How do you ensure content effectiveness?
By combining sales psychology principles with SEO best practices and testing different approaches to optimise conversion rates.
Can you work with international clients?
Yes, while based in London I work remotely with clients globally through virtual consultations and digital collaboration tools.
What industries do you specialise in?
I work across sectors including retail, technology, professional services, and non-profits, adapting tone to suit each industry's requirements.
How long do projects typically take?
Basic websites take 2-3 weeks, sales letters 1-2 weeks, with exact timelines confirmed during initial discovery calls based on project scope.
Reviews (6)
Sergei Perfiliev
Aug 29, 2020
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Positive:Value
We reached out to Jim to help us write content for various sections of the website. Jim delivered very professional and engaging material and provided valuable advice across many other aspects of the business that we haven't even thought about. Extremely happy with the service.
We reached out to Jim to help us write content for various sections of the website. Jim delivered very professional and engaging material and provided valuable advice across many other aspects of the business that we haven't even thought about. Extremely happy with the service.
Bill Mountain
Jan 23, 2020
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Jim was excellent. He took time to ask questions before quoting and he spent a few hours with us to better understand product, firm and target market. After that, he supplied some great taglines and a positioning statement that we are in the process of rolling out. As well as being highly efficient, he's also a really good bloke! Highly recommended.
Michael Saxon
Dec 20, 2019
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I hired Jim under an alias name due to a confidential project. I found him really efficient and I found him a real expert in his field. He delivered in a timely manner and I felt that I needed to leave him a positive review. Thank you Jim for your hard work and taking the time to understand exactly what my team were looking for.
Edik Khachatouri
Dec 18, 2019
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Was a pleasure to deal with Jim and he was extremely patient with my requirements. Always available to talk to even on the weekends when I disturbed him on a few occasions. It is a case of you get exactly what it says on the box and more!...I would highly recommend Jim for your copywriting needs and digital requirements. Thanks again for all your help and input!
Samuele Alberton
Nov 14, 2018
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Jim Morrisey.. the man is such a pleasure to work with! Jim has helped with my website copywriting, our email templates and newsletters, every time delivering the goods in a professional and timely manner. No request is too difficult, I have been a customer for many years and I will continue using Jim's services! I would recommend to anyone! Bravo!
Tina Joulakh
Aug 27, 2018
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I used Jim's service to help establish my start up company. He is so talented, kind and genuine a real pleasure to work with. His many years in the industry along with unique personal attributes makes Jim an incredible asset to his clients! You will get the best service in the market! Can not have done it without you!
