Business Details
Integrated B2B Marketing Communications for Technology Brands
AD Communications is an independent B2B communications consultancy with over four decades of experience in delivering integrated marketing strategies for global technology brands. Our team of seasoned strategists, content creators, and media buyers specialises in the print, packaging, visual communications, and industrial sectors. We combine deep sector knowledge with creative excellence to craft campaigns that drive business growth. Our approach prioritises client relationships, ensuring consistent messaging across all channels to maximise brand visibility and budget efficiency. Clients value our ability to think innovatively while maintaining a focus on measurable results. With a proven track record in media relations, event support, and sustainability communications, we help brands articulate their value propositions effectively.Our team's expertise spans strategic planning, content development, and multi-channel campaign execution. We pride ourselves on fostering long-term partnerships through reliability, creativity, and a commitment to client success. Our work has earned the trust of industry leaders, including global technology brands and associations. By integrating earned, owned, and paid media, we deliver cohesive communications that build authority and drive engagement. Our dedication to continuous improvement ensures clients remain at the forefront of their markets.
Services
Media Relations
Content Creation
Communications Strategy
Advertising
Social Media
Event Support
Sustainability Communications
Video & Design
Training & Coaching
Campaign Planning
Highlights and features
- We offer 40+ years of sector-specific expertise in B2B technology communications
- Our team combines journalistic experience with strategic marketing capabilities
- We deliver integrated campaigns across earned, owned, and paid media channels
- Clients benefit from our established relationships with key industry publications
- Our approach focuses on measurable business outcomes rather than vanity metrics
Services
Media Relations
Our media relations specialists secure coverage in targeted trade publications through proactive outreach and strategic storytelling. We develop compelling narratives that position clients as industry thought leaders while managing reactive press inquiries. With established relationships across specialist media, we ensure consistent message delivery through earned media opportunities. Our team provides media training to prepare spokespeople for interviews and press engagements.
Content Creation
We produce high-impact content spanning white papers, case studies, and digital assets tailored to B2B technology audiences. Our writers combine technical understanding with engaging storytelling to explain complex concepts clearly. Content strategies align with business objectives while maintaining brand consistency across all materials. We create both short-form and long-form content to support different stages of the buyer journey.
Communications Strategy
We develop integrated communications strategies that align with business goals and market positioning. Our approach combines brand audits with audience analysis to create targeted messaging frameworks. Strategies incorporate channel planning and campaign roadmaps to ensure consistent brand communication across all touchpoints. We focus on creating measurable plans that deliver tangible business outcomes.
Event Support
Our event specialists create integrated campaigns that maximise exhibition ROI through pre-event promotion, on-site activation, and post-event follow-up. We manage media relations during events, coordinate press activities, and produce real-time content to engage audiences. Our support includes stand design consultation and strategic messaging to enhance brand visibility at industry shows.
Sustainability Communications
We help technology brands communicate sustainability initiatives authentically and effectively. Our services include developing messaging frameworks, creating stakeholder-specific content, and translating technical data into compelling narratives. We ensure communications align with regulatory requirements while avoiding greenwashing pitfalls. Our approach combines transparency with strategic brand positioning.
People
Helen Tolino
Executive Director
With extensive experience in B2B media and integrated marketing, Helen provides strategic leadership across client accounts. Her background in both publishing and agency environments enables effective media relations solutions. She specialises in developing integrated campaigns that deliver measurable business results for technology brands.
Greg Mills
Associate Director
A seasoned B2B technology PR professional, Greg focuses on strategic communications planning and message development. He helps clients articulate their value propositions clearly while maintaining a no-nonsense approach to campaign execution. His expertise spans media relations and integrated marketing strategies.
Shireen Shurmer
Managing Director
With a career spanning broadcast journalism and PR, Shireen brings creative energy to client campaigns. She excels at identifying strategic opportunities while maintaining attention to detail in campaign execution. Her experience covers both traditional and digital media environments.
Daniel Porter
Business Group Director
Daniel leads integrated communications campaigns with expertise in marketing and PR. His background in book publishing informs his approach to storytelling and audience engagement. He specialises in developing comprehensive communication strategies that align with business objectives.
Alexa Mills
Creative Director
Alexa combines creative vision with strategic thinking to develop engaging visual communications. Her expertise in video production and design enhances campaign impact across multiple platforms. She works closely with clients to translate complex technical concepts into compelling visual narratives.
Questions
What industries do you specialise in?
We focus on B2B technology sectors including print, packaging, visual communications, and industrial technology. Our deep market knowledge enables us to deliver targeted communications strategies for these specific industries.
How do you measure campaign success?
We use a combination of media coverage analysis, engagement metrics, and business outcome tracking to demonstrate ROI. Our reports include message penetration analysis and competitive share of voice assessments.
Do you work with international clients?
Yes, we have extensive experience managing global campaigns with multi-language requirements. Our team handles international media relations and coordinates campaigns across different time zones and markets.
How do you handle event marketing?
We provide full-cycle event support including pre-show promotion, on-site activation, and post-event follow-up. Our services cover media relations during events, content creation, and strategic messaging to maximise exhibition ROI.
What sets you apart from other agencies?
Our combination of sector-specific expertise, journalistic experience, and integrated campaign approach differentiates us. We focus on delivering business results rather than vanity metrics, with a proven track record in B2B technology communications.
