Business Details
25 Years
experience
Your Trusted Mobile Marketing Partner
Established in 2001, Upstream Systems has pioneered mobile marketing automation for over two decades, delivering innovative solutions that drive customer engagement and revenue growth. Our global platform leverages predictive technology and expert marketing strategies to maximise leads, sign-ups, and sales across mobile channels. With a team of seasoned professionals, we specialise in creating seamless user journeys through SMS, RCS, and app-based campaigns, supported by proprietary anti-fraud systems. Trusted by industry leaders worldwide, we serve 1.2 billion consumers and manage 3.1 billion monthly interactions, combining technical excellence with deep sector expertise.Our commitment to transparency and ethical practices ensures clients benefit from measurable ROI and long-term customer loyalty. Headquartered in Greece with offices across five continents, we continue to redefine mobile marketing excellence.
Services
Mobile Marketing Automation
E-commerce Solutions
Customer Acquisition
SMS Campaigns
Anti-Fraud Systems
Omnichannel Marketing
CRM Integration
Campaign Analytics
User Journey Mapping
Lead Generation
Details
- Year established: 2001
Highlights and features
- We have 20+ years of experience in mobile marketing automation
- Our platform reaches 1.2 billion consumers globally
- We utilise proprietary anti-fraud technology in all campaigns
- Our team has executed 4,000+ successful ad experiences
- We guarantee measurable ROI improvements through data-driven strategies
What people say
Amazing support
Instrumental in growth
Significant impact
Proven formula
Expert team
Services
Mobile Marketing Automation
Our Grow platform delivers intelligent marketing automation through SMS, RCS, and app notifications. This solution increases customer engagement by 2x and sales conversion through real-time triggered messages. The system uses predictive analytics to optimise campaign timing and content for maximum effectiveness.
E-commerce Solutions
Specialised mobile marketing strategies for e-commerce businesses. Our solutions include contact collection, triggered messaging, and broadcast campaigns that have achieved 25x ROI improvements. The platform integrates seamlessly with online stores to reduce cart abandonment and increase customer lifetime value.
Anti-Fraud Systems
Proprietary ad fraud detection and prevention technology that protects marketing budgets. Our SecureD solution blocks fraudulent traffic in real-time while maintaining 100% compliance with data protection regulations. This ensures authentic customer acquisitions and accurate campaign performance metrics.
Omnichannel Marketing
Integrated marketing across SMS, RCS, WhatsApp, and Viber platforms. Our channel orchestration expertise delivers 6x higher click rates through coordinated messaging strategies. The platform provides unified analytics for campaign optimisation across all mobile touchpoints.
Customer Acquisition
Global customer acquisition solutions reaching 1.2 billion consumers. Our platform combines website traffic conversion with mobile operator partnerships to generate high-quality leads. The system has delivered 3.7 million new paying subscribers for telecom clients through targeted campaigns.
People
Salim Khoury
Executive Chairman
Bringing 35+ years of experience scaling businesses in emerging markets, with particular expertise in telecom and digital transformation. Previously founded successful ventures in digital media and advertising sectors across Europe and the Middle East.
Dimitris Maniatis
Chief Executive Officer
Led the relaunch of Upstream Systems's mobile-first platform. Previously founded all things web digital agency (now part of IPG) and served as head figure in Greek digital media. Specialises in digital transformation and marketing technology.
Natalia Mila
Chief Technology Officer
Oversees technical product development and infrastructure. Progressed from Software Engineer to Chief Architect at Upstream Systems. Expert in mobile platform development and data-driven marketing technology solutions.
George Serfiotis
Chief Financial Officer
Manages finance, legal, and HR departments. Joined as Head of Financial Planning & Analysis. Brings extensive experience in financial strategy and corporate governance for technology companies.
Questions
What mobile marketing solutions do you offer for e-commerce businesses?
We provide SMS campaigns, triggered messaging, and contact collection tools that have achieved 25x ROI improvements for e-commerce clients. Our platform integrates with online stores to reduce cart abandonment and increase customer lifetime value.
How do you prevent ad fraud in marketing campaigns?
Our proprietary SecureD technology blocks fraudulent traffic in real-time while maintaining compliance with data protection regulations. This ensures authentic customer acquisitions and accurate campaign performance metrics.
Which communication channels do your marketing campaigns support?
We offer integrated marketing across SMS, RCS, WhatsApp, Viber, and app notifications. Our channel orchestration delivers 6x higher click rates through coordinated messaging strategies across all mobile touchpoints.
How can your platform help mobile network operators?
We help MNOs boost user base and drive revenues through targeted campaigns. Our solutions have delivered 3.7 million new paying subscribers for telecom clients through digital sales across various verticals.
What results can businesses expect from your marketing automation?
Clients have achieved up to 57x ROI improvements, 2x increases in customer engagement, and significant reductions in cart abandonment. Our platform processes 3.1 billion monthly interactions globally.
Videos
Reviews (1)
Ahmet Melih Kose
Nov 11, 2017
Report
Athens branch of Upstream, where I worked as a copywriter on project-basis during September and October 2012. International environment, nice friends and good memories...
