Business Details
12 Years
experience
Strategic Marketing & Business Development Solutions
Thriving Company is a specialist consultancy dedicated to enhancing marketing, business development, and client satisfaction for professional and financial services firms. With over two decades of combined experience in-house and through consulting, our team brings rigorous analysis and strategic insight to projects, consistently exceeding client expectations. We focus on delivering measurable financial improvements through client research, performance diagnostics, and tailored marketing strategies. Our approach combines deep industry knowledge with practical tools like the ClearerView online survey system to drive sustainable growth. Clients value our thoughtfulness and commitment to evidence-based solutions, avoiding empty promises in favour of actionable results. We work with legal, accountancy, consulting, and private equity firms to align resources effectively, improve client retention, and increase profitability.Our expertise in identifying key performance levers helps firms navigate competitive markets while maintaining ethical standards and transparency. Through training programmes and strategic market research, we equip professionals to deliver greater value to their clients. Our track record includes successful projects across sectors, from improving pitch win-rates to developing cross-referral strategies. We remain committed to continuous innovation, as evidenced by our development of the Triple A BD Strengths Diagnostic and partnerships with the Winning Firm Alliance to provide forward-looking financial insights.
Services
Client Research
Online Surveys
Performance Improvement
Employee Surveys
Marketing Planning
Details
- Year established: 2014
Highlights and features
- 20+ years' experience in professional services marketing
- Proven client research methodologies delivering immediate ROI
- Custom diagnostic tools for business development effectiveness
- Track record of exceeding client expectations in complex sectors
- Partnership with Winning Firm Alliance for financial insights
What people say
Exceeded expectations
Sustainable results
Immediate ROI
Thoughtful approach
Proven methodologies
Services
Client Research
Our in-depth client research programmes help professional services firms gain actionable insights into client perceptions and market opportunities. By designing tailored feedback mechanisms, we identify growth areas while improving client retention. The research methodology combines qualitative interviews with quantitative surveys to provide comprehensive market intelligence that directly informs strategic decisions.
Online Surveys
The ClearerView online survey system provides cost-effective client feedback collection and analysis. This tool helps firms measure performance metrics, improve marketing effectiveness, and identify new business opportunities while minimising administrative burdens. The platform generates actionable management reports that support evidence-based decision making for business development strategies.
Performance Improvement
Our performance improvement services focus on identifying key financial levers and operational inefficiencies in professional services firms. Using proprietary diagnostic tools and benchmarking against industry standards, we help organisations align resources to maximise profitability. The service includes strategic planning support and change management guidance to implement sustainable improvements in financial performance.
Employee Surveys
Employee engagement surveys provide critical insights into organisational culture and strategic alignment within professional services firms. Our surveys go beyond basic satisfaction metrics to assess understanding of business objectives and identify barriers to effective client service delivery. The findings help management teams improve internal communication and operational effectiveness.
Marketing Planning
We develop targeted marketing strategies that align with firms' business development goals and market positioning. Our approach combines competitive analysis with client feedback to create actionable plans that improve market share and client acquisition. The service includes implementation support to ensure marketing initiatives deliver measurable returns on investment.
People
Robin Dicks
Founder & Director
With over 20 years' experience in professional services marketing, Robin Dicks leads Thriving Company's strategic consulting work. He specialises in business development effectiveness and client relationship management, having previously worked in-house at major professional services firms before establishing the consultancy.
Questions
What professional sectors do you work with?
We primarily work with legal, accountancy, consulting, insurance, and private equity firms needing business development support.
How do your client research programmes deliver ROI?
Our research identifies specific growth opportunities while improving client retention through actionable insights that directly inform strategic decisions.
What makes your online surveys different?
ClearerView surveys combine feedback collection with strategic analysis to provide actionable business development opportunities, not just data.
Can you help with cross-selling strategies?
Yes, we've successfully implemented cross-referral programmes that increase revenue through improved internal collaboration and client relationships.
Do you offer diagnostic tools for business development?
We developed the Triple A BD Strengths Diagnostic to help firms quickly identify and leverage areas for performance improvement.
