Business Details
13 Years
experience
Award-Winning Communications Agency | Popcorn P R
We are an award-winning integrated communications agency with over a decade of experience delivering impactful campaigns. Since our inception, we have maintained long-term client relationships while earning more than 30 industry accolades, including CIPR Excellence Outstanding Agency of the Year. Our approach prioritises outcomes over outputs, combining creativity with commercial strategy to drive brand visibility, customer engagement, and measurable business results. We specialise in crafting compelling narratives that resonate with audiences through public relations, digital marketing, and experiential campaigns.Our commitment to integrity has guided us through challenges like the pandemic, where we protected our team by rejecting furlough schemes while maintaining service excellence. With expertise spanning media relations, crisis management, and data-driven insights, we empower brands to achieve sustained growth in competitive markets.
Services
Consumer PR
Social Media Strategy
Crisis Management
Influencer Marketing
Brand Positioning
Media Monitoring
Event Planning
SEO Services
Website Development
Market Research
Details
- Year established: 2013
Highlights and features
- Award-winning expertise with 30+ industry accolades
- Outcome-focused approach delivering measurable business results
- Award-winning crisis management and reputation protection strategies
- Integrated services spanning PR, digital, and experiential marketing
- Proven integrity maintaining team stability during industry challenges
Associations and certifications
- CIPR Excellence
Services
Consumer PR
We create compelling brand narratives through strategic media relations and news generation. Our approach combines traditional PR with modern storytelling techniques to secure high-impact coverage across print, digital, and broadcast platforms. With award-winning expertise, we help clients build credibility, manage reputation, and drive consumer engagement through targeted communication campaigns.
Crisis Management
Our proactive crisis protocols safeguard brand integrity through comprehensive risk mitigation strategies. We develop tailored response frameworks and conduct realistic scenario enactments to prepare organisations for potential threats. Our real-time social media monitoring and stakeholder communication plans ensure swift, coordinated responses that protect reputation while maintaining stakeholder trust during challenging situations.
Social Media Strategy
We develop data-driven social media strategies that amplify brand presence and foster meaningful audience connections. Our services include platform-specific content creation, influencer partnerships, and performance analytics. Through continuous social listening and community management, we help brands maintain relevance in dynamic digital landscapes while driving measurable engagement and conversion metrics.
Brand Positioning
Our brand positioning services establish clear market differentiation through comprehensive research and competitive analysis. We develop robust communications platforms and message architectures that align with business objectives. By combining market insights with creative storytelling, we help brands articulate their unique value proposition across all touchpoints to achieve sustained market relevance.
Experiential Marketing
We create immersive brand experiences through innovative event concepts and activations. Our services include event design, execution, and measurement for both physical and virtual formats. From product launches to pop-up experiences, we craft memorable interactions that drive brand awareness and consumer engagement through multi-sensory storytelling techniques.
Questions
What industries does Popcorn specialise in?
We work across diverse sectors including consumer goods, retail, technology, and entertainment, adapting our expertise to each industry's unique challenges and opportunities.
How does Popcorn measure campaign success?
We use a combination of quantitative metrics like media coverage volume and qualitative assessments of brand sentiment, alongside client-specific KPIs tied to business outcomes.
Can Popcorn handle international campaigns?
Our experience spans both domestic and international markets, with capabilities in cross-cultural communication strategies and global media relations.
What makes Popcorn different from other agencies?
Our unique combination of creativity, commercial focus, and commitment to integrity sets us apart, along with our proven track record of maintaining long-term client relationships.
How does Popcorn approach crisis situations?
We employ proactive planning with custom protocols, real-time response frameworks, and post-crisis evaluation to protect brand reputation and maintain stakeholder trust.
What digital marketing services are offered?
Our digital services include social media strategy, content creation, influencer marketing, SEO, and data analytics to create cohesive online brand experiences.
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