Business Details
33 Years
experience
Trusted Direct Marketing Solutions for Commercial Property Professionals
Established in 1993, Direct Approach Marketing has built a reputation as a specialist direct marketing partner for commercial property professionals. Our team combines deep industry knowledge with GDPR and PECR compliance expertise to deliver tailored data solutions, postal campaigns, and e-marketing services. With over three decades of experience, we maintain rigorous data verification processes through our in-house research team, ensuring clients receive accurate, up-to-date information. Our proprietary database systems enable precise targeting by property type, location, and business sector, while our managed mailing services handle everything from list generation to dispatch.We prioritise transparency in data handling practices and maintain active membership with the Data & Marketing Association to uphold the highest industry standards. Our client-focused approach includes comprehensive support for database implementation and campaign execution, backed by a proven track record of successful property marketing initiatives.
Services
Postal Mailing Services
In-House Databases
Top National Lists
e-Marketing Campaigns
HTML Newsletters
Data Verification
Compliance Management
Database Licensing
Property Intelligence
Targeted Marketing
Details
- Year established: 1993
Highlights and features
- We offer 30+ years of commercial property marketing expertise
- Our data verification processes ensure GDPR and PECR compliance
- Bespoke database solutions tailored to property sector requirements
- In-house team of specialist researchers and marketing professionals
- Comprehensive support for database implementation and campaign execution
Associations and certifications
- Data & Marketing Association (DMA)
What people say
Reliable and competent
Professional and helpful
High standard data
Best value for money
Positive outcomes
Services
e-Marketing Campaigns
Our e-marketing service delivers targeted property promotions through verified email campaigns. We create high-impact HTML templates incorporating client branding and property details while managing full compliance with data regulations. The service includes comprehensive reporting on engagement metrics to measure campaign effectiveness.
Postal Mailing Services
We manage end-to-end postal campaigns with GDPR-compliant data verification. Our service includes list generation, personalised letter printing, and dispatch management. Clients receive updated Excel datasets and benefit from discounted re-mailing options for follow-up campaigns.
In-House Databases
We provide fully maintained commercial property occupier databases with quarterly updates. Our Microsoft Access software enables advanced searches by location, property type, and business sector. The service includes implementation support and training for seamless integration with client operations.
Data Verification
Our verification process combines street surveys with Royal Mail data cross-referencing. We maintain records through regular telephone updates and manage opt-out requests to ensure ongoing compliance. Data is refreshed annually with complimentary first-time updates included.
Top National Lists
We supply curated business directories across 20+ commercial sectors with verified contact details. Each list includes postal addresses, telephone numbers, and email contacts with regular updates to maintain accuracy and compliance with data protection regulations.
People
Michael Hall
Managing Director
Founded Direct Approach in 1993 after five years as a commercial surveyor. Leads client relationships and specialises in difficult property marketing challenges. Brings practical property sector experience to strategic decision-making.
Jayne Anderson
General Manager
Has managed daily operations since 1994. Oversees mailing execution, client coordination, and supervises the research team. Ensures compliance with data regulations across all services.
Donna Sarginson
PA / Accounts Administrator
Manages financial operations and administrative support since 2016. Plays key role in client database development and office management.
Kati Ascott Knight
LAD Co-ordinator
Coordinates database updates since 2007. Ensures timely data refreshes and compliance with opt-out requirements. Works closely with research teams to maintain data accuracy.
Tara Trupia
Web Developer / e-shot Designer
Responsible for e-campaign design and database maintenance since 2021. Combines technical expertise with marketing knowledge to create effective digital campaigns.
Questions
What commercial property sectors do you specialise in?
We cover 20+ sectors including industrial, office, retail, hospitality, and technology spaces across the UK.
How frequently is your data updated?
All records are refreshed annually with telephone verification for records older than 18 months.
Can I access your databases remotely?
Yes, our Microsoft Access software supports remote access with full technical support available.
Do you offer compliance management services?
We actively manage opt-outs and provide compliance documentation as part of all data services.
What reporting features are included with e-campaigns?
Clients receive immediate and follow-up reports detailing email opens, click-through rates, and engagement metrics.
How do you ensure data accuracy?
Through combined street surveys, Royal Mail data cross-referencing, and regular telephone verification calls.
