Business Details
Award-Winning Direct Marketing Agency in Edinburgh
We are a vibrant team of direct marketing specialists dedicated to delivering measurable results for our clients. Our approach combines creative print and digital campaigns driven by deep data profiling and targeted distribution. As strategic partners to leading UK brands and charities, we connect businesses with their audiences in meaningful environments through direct mail and omni-channel strategies. Our 20+ years of award-winning creative expertise ensures campaigns that resonate personally while driving growth. As one of only 32 licensed Royal Mail wholesale account holders, we distribute nearly 100 million pieces of direct media annually, backed by Platinum JICMAIL Certification.Our B Corp certification and ISO14001 Environmental Management System reflect our commitment to sustainability and ethical practices. We prioritise long-term partnerships, acting as an extension of our clients' teams to co-create innovative solutions. Our focus on hyper-personalisation and continuous improvement has strengthened customer relationships for over a decade. With offices in Edinburgh and Cape Town, we serve clients globally while maintaining local market insights. Our values of integrity, teamwork, and forward-thinking ensure every campaign delivers both brand resonance and return on investment.
Services
Direct Mail Services
Customer Acquisition
Customer Retention
Data Profiling
Creative Campaigns
Highlights and features
- We offer award-winning creative campaigns with over 20 years of experience
- We are a B Corp certified agency committed to sustainability
- Our Royal Mail wholesale account ensures reliable delivery of nearly 100 million mail pieces annually
- We combine data-driven insights with hyper-personalisation for targeted campaigns
- Our ISO14001 certification demonstrates our commitment to environmental management
Associations and certifications
- B Corp
- ISO 14001
Services
Direct Mail Services
Our direct mail services utilise meticulous data planning and hyper-personalisation to create campaigns that remain in homes for an average of 18 days. This proven approach ensures repeated audience engagement through relevant communications, delivering measurable ROI for clients across various industries while maintaining ethical and sustainable practices.
Customer Acquisition
We help businesses expand their customer base through targeted acquisition campaigns combining creative excellence with data-driven insights. Our strategies focus on identifying new market opportunities while maintaining brand consistency, ensuring sustainable growth for clients through both digital and print channels with measurable results over the past decade.
Creative Campaigns
Our award-winning creative team develops multi-channel campaigns that blend artistic vision with strategic data analysis. With over 20 years of experience, we produce visually compelling content that resonates with target audiences while maintaining environmental responsibility through sustainable production methods and materials.
Data Profiling
We utilise advanced data profiling techniques to create highly targeted marketing strategies. Our JICMAIL-certified methodologies ensure precise audience segmentation, enabling effective message delivery through direct mail and digital channels while maintaining strict data privacy and ethical marketing standards.
People
Anthony Bagshaw
Chairman
With extensive industry experience, Anthony leads The Dragonfly Agency's strategic direction while championing collaboration and sustainability. He drives innovation in direct marketing practices and maintains our B Corp values.
Vicky Grant
CEO
Vicky oversees The Dragonfly Agency's operations and client relationships, focusing on employee wellbeing and sustainable growth. She has led our team to multiple awards while maintaining ISO14001 compliance.
Questions
What makes Dragonfly's direct mail campaigns effective?
Our campaigns combine meticulous data planning, hyper-personalisation, and creative execution to deliver messages that engage audiences for an average of 18 days.
How does Dragonfly ensure sustainability in marketing?
As B Corp certified specialists with ISO14001 certification, we use sustainable paper sources, implement environmental management systems, and partner with organisations like FSC and WLT.
Can Dragonfly help with customer retention strategies?
Yes, we've strengthened client relationships through targeted retention campaigns for over a decade, combining data insights with creative personalisation.
Do you offer international marketing services?
With offices in Edinburgh and Cape Town, we provide global campaign execution while maintaining local market knowledge and cultural insights.
Reviews (2)
Stanley Macleod
Sep 01, 2020
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I would highly recommend Dragonfly for anyone looking to implement direct marketing. Their team is nothing short of excellent, they are all friendly, highly professional and most importantly able to deliver the results that so many promise but cannot deliver!
Shirley Maxwell
Sep 30, 2017
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Dragonfly are an exceptional team. Their design work is fantastic and their attention to detail is second to none. You couldn't hope to meet a friendlier team. Always a pleasure to work with.
