The SHARP Agency

Business Details

Strategic Brand Performance Experts in Huddersfield

The SHARP Agency is a certified B Corp dedicated to driving meaningful change through strategic brand performance. Founded on the principle that brand building and performance marketing are not mutually exclusive, we leverage our proprietary Co-Create methodology to unite critical thinking with creative excellence. Our team of seasoned professionals collaborates with visionary leaders to develop brands that deliver sustainable growth while prioritising people and planet. With over 15 years of experience, we have refined our approach through partnerships with major brands across diverse sectors, including energy, finance, and technology.

Our strategic services encompass brand architecture, competitor analysis, and behavioural science-driven insights, ensuring measurable outcomes such as 45% ROI improvements and 16% brand awareness uplifts. By integrating AI with human intelligence and fostering collaborative workshops, we empower clients to achieve both immediate results and long-term brand equity. Our commitment to ethical practices and environmental responsibility positions us as a trusted partner for organisations seeking to align commercial success with social impact.

Services

Brand Strategy Co-Create Workshops Competitor Analysis Brand Positioning Messaging Matrix Behavioural Science Tech Innovation Strategy Audience Profiling Comms Planning Brand Health Tracking

Highlights and features

We are a certified B Corp committed to ethical and sustainable practices.
Our Co-Create methodology delivers 45% ROI improvements and 16% brand awareness uplifts.
20+ years of combined experience in brand strategy and performance marketing.
Tailored solutions for sectors including energy, finance, and technology.
Integration of AI with human intelligence for data-driven creative strategies.

Associations and certifications

B Corp

What people say

Positive energy to the people Improving ROI by 45% Best decision I ever made Boosting acquisition by 15% Creating a cohesive global brand

Website

Update Listing

Services

Brand Strategy

Our brand strategy services focus on defining your core purpose, mission, and values while aligning them with market demands. We conduct in-depth competitor analyses and customer segmentation to create a unique brand positioning that drives sustainable growth. By integrating behavioural science and data-driven insights, we ensure your brand resonates with target audiences and delivers measurable results.

Co-Create Workshops

Co-Create Workshops harness collective intelligence from stakeholders, customers, and experts to solve strategic challenges. These sessions generate breakthrough ideas co-designed by end-users, ensuring relevance and feasibility. Available in three packages, they provide actionable roadmaps for brand propositions, competitive positioning, and communications planning tailored to your budget and goals.

Competitor Analysis

We conduct comprehensive competitor positioning and advantage analyses to identify market gaps and opportunities. By evaluating competitors' claims, messaging, and performance, we help you refine your unique value proposition. This service informs strategic decisions to differentiate your brand and capture market share effectively.

Messaging Matrix

Our messaging matrix service prioritises key messages that evidence your brand proposition across channels. We develop tailored communication strategies for paid, owned, and earned media to ensure consistency and impact. This approach maximises reach and engagement while aligning with your overall brand objectives.

Tech Innovation Strategy

We co-create app functionality and tech innovations by integrating AI with human intelligence. Our strategies focus on usability, core features, and automation opportunities to enhance user engagement. This service ensures your digital products deliver value while supporting broader brand performance goals.

People

Richard Sharp

Co-founder & Creative Director

With over 20 years in creative agencies, Richard specialises in brand ideation and transformation. He leads the creative vision at SHARP, leveraging expertise from roles at TBWA\Manchester and Jaywing to deliver impactful solutions.

Mandi Taylor

Co-founder & Strategy Director

Mandi brings extensive strategic planning experience from Ogilvy & Mather and RAPP Edinburgh. She focuses on insightful strategy development, fostering client relationships, and driving brand growth through customer-centric approaches.

Darlene Sharp

Co-founder & Design Director

An award-winning designer, Darlene has shaped brands like First Direct and Hilton Hotels. With over 20 years of experience, she specialises in creating visually compelling solutions that resonate with audiences and drive engagement.

Kathryn Colwell

Client Services Director

Kat combines client-side and agency experience to build trust-based partnerships. Her strategic perspective ensures projects are delivered on time and within budget, aligning with clients' long-term brand objectives.

Grace McMahon

Head of Copy

Grace merges creative and strategic thinking with 14 years of global brand experience. As a human rights advocate, she believes in marketing as a tool for positive change, crafting purpose-driven narratives.

Questions

What is Co-Create by SHARP?

Co-Create by SHARP is a collaborative methodology that harnesses insights from stakeholders, customers, and experts to solve brand challenges. It generates actionable strategies through workshops tailored to your budget and goals.

How do you integrate brand and performance marketing?

We combine strategic brand building with data-driven tactics to ensure immediate results and long-term equity. This includes behavioural science, competitor analysis, and measurable creative campaigns.

What sectors do you work with?

We serve B2B and B2C sectors including energy, finance, tech, healthcare, and not-for-profit. Clients include OVO Energy, Homeserve, and Damart.

Are you a certified B Corp?

Yes, we are a certified B Corp committed to ethical practices, sustainability, and aligning commercial success with social and environmental responsibility.

What results can I expect?

Clients typically see 16-22% brand awareness uplifts, 40% increases in client acquisitions, and 45% ROI improvements through our integrated strategies.

How do you approach tech innovation?

We co-create app functionality and digital solutions by integrating AI with human intelligence, focusing on usability, core features, and user engagement.