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Business Details
16 Years
experience
Creative Graphic Design & Marketing Solutions in Leeds
Lucid Theory is a design and marketing agency built around freelance designer and marketer Tony Dennell. We work with a small team of creatives, designers, and specialists who collaborate with businesses of all sizes to deliver impactful results. Our focus is on achieving measurable outcomes through tailored services in digital and print media. With over 13 years of experience, we combine in-house expertise with a network of trusted professionals to ensure high-quality execution. Our approach prioritises understanding client objectives, target audiences, and competitive landscapes to create engaging solutions.

We offer services ranging from logo design and branding to web development, SEO, and print management. Our white-label capabilities allow us to support larger agencies while maintaining a personal, client-centric service. We pride ourselves on delivering professional quality at accessible prices by eliminating unnecessary costs. Our portfolio demonstrates successful projects for startups and global companies, reflecting our commitment to helping businesses achieve their goals through creative excellence.
Services
Graphic Design Web Design Search Engine Optimisation Social Media Management Print Management
Details
  • Year established: 2010
Highlights and features
  • We have 13 years of experience in design and marketing across diverse industries
  • Our in-house team collaborates with specialists to ensure top-tier project execution
  • Tailored services focus on client-specific objectives and target audiences
  • White-label solutions support agencies with custom-branded deliverables
  • Proven SEO methods improve search engine visibility for client websites
Services
Graphic Design
We create custom visual identities including logos, brochures, and signage that align with brand objectives. Our designs combine creativity with strategic messaging to engage target audiences. Clients benefit from both digital and print-ready assets tailored to their specific industry needs.
Web Design
From single-page sites to complex CMS platforms, we build responsive websites optimised for user experience and performance. Our approach integrates branding elements with technical functionality to ensure seamless online presence and scalability for growing businesses.
Search Engine Optimisation
Our proven SEO strategies improve organic search rankings through keyword optimisation, content refinement, and technical enhancements. We focus on increasing visibility for relevant search terms to drive qualified traffic and improve conversion opportunities for client websites.
Social Media Management
We develop targeted social media campaigns across platforms like Facebook and Instagram to build brand awareness and customer engagement. Our data-driven approach optimises content scheduling and audience interaction to maximise return on investment.
Print Management
We coordinate end-to-end print solutions including catalogues, stationery, and signage through trusted partners. Our service ensures quality control, cost efficiency, and timely delivery while maintaining brand consistency across all printed materials.
Questions
What services does Lucid Theory offer?
We provide graphic design, web development, SEO, social media management, and print solutions tailored to business needs.
How does your design process work?
We begin by understanding your brand objectives, target audience, and competition before creating custom design solutions.
Do you work with businesses outside Leeds?
Yes, we serve clients nationally while maintaining our Leeds-based operations and local expertise.
Can you handle urgent design projects?
We prioritise timely delivery but recommend discussing urgent requirements during initial consultation for proper planning.
What makes your agency different from larger firms?
Our smaller size allows for more personal service while maintaining the quality and expertise of larger agencies at competitive rates.
Reviews (2)
Brad Dunlavey
Sep 13, 2021 Report
After an awful experience with a web designer in the past, we were really unsure on who to go for to create our new online furniture store e-commerce website. We are so so happy we went with Tony at Lucid Theory. He really took the time to listen about what we wanted and created us a plan to show how it would look once completed. The website is now live and looks very high end, along with the logo which we absolutely love. We have had so many complements and couldn't recommend Lucid Theory enough. Extremely professional, super responsive and great value, nothing was ever enough. We will be having
Farshea Khan
Aug 02, 2018 Report
After looking at hundreds of logo providers both locally and on the web, I was impressed by the work completed by Lucid Theory.
Tony from Lucid Theory was very friendly and helpful and went out of his way to achieve the logo I visioned. Thank you very much! Highly recommended +++