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Elevate Your Circular Economy Brand with Creative Design
At THAT Branding, we immerse ourselves in your business to uncover unique insights that shape your brand identity. Our process begins with understanding your target audience, followed by developing a compelling brand story tailored to your vision. Through creative design and strategic implementation, we ensure your brand resonates with both consumers and internal stakeholders. We measure success against your original goals, ensuring tangible improvements in brand positioning.

With a focus on sustainability and ethical practices, we help businesses transition to circular economy models while maintaining a strong digital presence. Our team collaborates closely with clients to overcome design challenges, delivering innovative solutions that align with industry-specific needs. From brand refreshes to full rebranding, we specialise in creating lasting impressions that drive growth and customer loyalty.
Services
Brand Identity Web Design Print Design Social Media Logo Design Photography SEO Strategy Rebranding Circular Economy Ethical Branding
Highlights and features
  • We align brand strategy with your business vision for maximum impact
  • Our team specialises in sustainable and ethical branding practices
  • We deliver tailored design solutions proven to enhance brand longevity
  • We measure success against your specific business goals and objectives
  • Our process combines audience insights with innovative creative execution
What people say
Innovative design solutions Ethical branding focus Tailored strategies Impactful rebranding Sustainable practices
Services
Brand Identity
We create cohesive brand identities that reflect your business values and resonate with target audiences. Our approach combines market research, visual design, and strategic messaging to establish a distinctive brand presence. Services include logo creation, colour palette selection, and typography development to ensure consistent brand representation across all platforms.
Web Design
Our web design services focus on creating responsive, user-friendly websites that align with brand identity. We prioritise intuitive navigation, mobile optimisation, and content strategy to enhance digital engagement. Each website incorporates SEO best practices and integrates with existing brand assets for cohesive online representation.
Rebranding
We specialise in revitalising outdated brands through comprehensive rebranding strategies. This includes market analysis, competitor research, and development of new visual elements while maintaining core brand values. Our process ensures smooth transition and consistent messaging during brand evolution.
Circular Economy
Our circular economy branding services help businesses adopt sustainable practices while maintaining brand relevance. We develop strategies that reduce environmental impact through eco-friendly materials, waste reduction initiatives, and sustainability communication frameworks that appeal to conscious consumers.
Ethical Branding
We implement ethical branding practices that avoid manipulative techniques and focus on authentic storytelling. Our approach includes transparency in business practices, social responsibility initiatives, and developing brand values that align with contemporary ethical standards and consumer expectations.
People
Paul Scurrah
Director
Paul leads creative direction at THAT Branding, specialising in transforming business visions into compelling brand identities. With extensive experience in design strategy, he focuses on delivering innovative solutions that align with client objectives while maintaining ethical standards.
Questions
What branding services do you specialise in?
We offer brand identity development, web design, logo creation, social media strategy, and rebranding services with a focus on sustainability.
How do you approach sustainable branding?
We integrate circular economy principles and ethical practices into brand strategies, helping businesses reduce environmental impact while maintaining market relevance.
Can you work with businesses outside the North East?
While based in Newcastle, we collaborate with clients nationwide through digital consultations and remote project management solutions.
What industries do you typically work with?
We serve diverse sectors including renewable energy, technology, healthcare, and non-profits, adapting our expertise to specific industry requirements.
How do you measure branding success?
We track improvements in brand recognition, customer engagement, and market positioning against your predefined business objectives.
Do you offer website design services?
Yes, we create responsive websites that reflect brand identity and enhance digital presence while ensuring optimal user experience.
Reviews (6)
NurtureYourZest Podcast
Dec 30, 2021 Report
Paul is a talented creative thinker, with has the ability to tackle any professional challenges with curiosity, creativity, and a good dose of pragmatism. I'm delighted with the work he completed to create #NurtureYourZest, helping to establish a colourful and vibrant brand that reflects my personality. As part of this work, he helped to create a photography style that is easily recognisable and so valued by my podcast guests. He always goes the extra mile! 5 stars! *****
K. T. P.
Aug 14, 2020 Report
Positive:Professionalism,Quality,Responsiveness
Paul provided me with some very helpful pointers on the best website platform to use for my business. He compared the pros and cons of different platforms very clearly and precisely.
Felix Bijoy
Jun 17, 2019 Report
TEDxNewcastleUniversity - Paul provides an outstanding service that consistently provides excellent results.
Paul plays an active and essential role in branding TEDxNewcastleUniversity as a community for the students as well as the general public. His work is of high quality and is consistent in delivering them throughout the time he was in the… organising committee for the TEDx conference.

His role mainly includes curating the image of the conference theme ‘Build a Better Future’ digitally and on print in various graphical formats such as our official webpage design, TEDx merchandise
Russell Harvey
Oct 30, 2018 Report
I was really impressed with Paul's dedication to my brand and design. He was highly professional and nothing was a problem. I really love my website and brand! Thanks Paul
Russell Harvey
Jun 20, 2018 Report
Paul was superb! I was impressed with his detail, diligence, knowledge and professionalism. He clearly loves what he does. I love my branding and website and it's getting lots of positive feedback too. Thank you!
Caroline Lennox
Apr 02, 2018 Report
Brilliant service. Paul was so good at listening to what I wanted and coming up with creative ideas which were even better than I expected. Wouldn’t hesitate to recommend.