Business Details
36 Years
experience
Data-Driven Field Marketing Solutions
Established in 1990, we are a pioneering field marketing agency with over three decades of experience delivering data-driven solutions for retail excellence. Our unique approach combines a skilled field team with proprietary technology, including AI image recognition and real-time reporting portals, to optimize store compliance, distribution, and sales performance. With a focus on innovation, we have developed bespoke systems like LiSA (Logobrand In-Store App) and Highway42 project management software to ensure precision in every store visit.Our team of experienced professionals, many with over 20 years of tenure, works alongside advanced technologies to provide actionable insights, drive promotional success, and deliver measurable ROI for clients across the UK. Backed by 15 industry awards in the past three years, we remain committed to redefining field marketing through continuous technological advancement and client-centric service.
Services
Promotional Activation
Distribution Optimization
Share of Space Analysis
Secondary Display Management
Real-Time Reporting
AI Image Recognition
Field Team Deployment
Competitor Insights
New Product Launches
Details
- Year established: 1990
Highlights and features
- We have over 30 years of experience in field marketing with a proven track record of award-winning results.
- Our proprietary technology enables real-time reporting and AI-powered image recognition for precise insights.
- We employ PAYE field teams with retail expertise, not gig workers, ensuring consistent service quality.
- Our sister company's Perfect Supplier SaaS system provides exclusive access to advanced analytics.
- We guarantee actionable data delivery within 2 minutes of in-store image capture via Snappy Decisions.
What people say
Award-winning performance
Real-time insights
Proven ROI
Innovative technology
Experienced teams
Services
Promotional Activation
We ensure timely and compliant in-store promotion execution across UK retail locations. Our field teams activate displays, resolve stock issues, and provide real-time reporting with photographic evidence. This service guarantees optimal promotion visibility and immediate issue resolution to maximize sales impact.
AI Image Recognition
Snappy Decisions technology transforms in-store images into actionable data within 2 minutes. Using AI-powered analysis, we measure planogram compliance, shelf space utilization, and competitor activity. This service provides geotagged, timestamped insights to inform strategic retail decisions and improve store performance.
Real-Time Reporting
Our bespoke portals deliver instant access to performance metrics and store visit data. Clients receive interactive dashboards with compliance maps, sales trends, and photographic evidence. This service enables data-driven decision-making through continuously updated, easily accessible retail intelligence.
Distribution Optimization
We identify and resolve distribution gaps through targeted store visits. Our teams address stock shortages, implement planogram compliance, and improve product availability. This service increases sales potential by ensuring products reach designated retail locations as agreed in contracts.
Field Team Deployment
We provide trained field personnel for both permanent and seasonal requirements. Our PAYE employees deliver promotional materials, negotiate shelf space, and maintain brand visibility. This service combines human expertise with technological support to achieve perfect store KPIs across the UK.
People
Peter Burke
Co-Founder
Co-founder with 30+ years' experience in field marketing, previously worked with Mars. Leads Conker Cloud Innovations, developer of Perfect Supplier SaaS system used by major FMCG businesses.
Alison White
Co-Founder
Co-founder instrumental in establishing Logobrand's technical capabilities. Focuses on nurturing talent and maintaining the agency's innovative culture since its 1990 inception.
Questions
How does your technology improve field marketing effectiveness?
Our proprietary systems like LiSA and Highway42 enable real-time reporting, AI image analysis, and intelligent visit planning for immediate issue resolution.
What makes your field teams different from competitors?
Our PAYE employees receive proper training and benefits, ensuring consistent service quality compared to gig worker-based competitors.
How do you handle multi-store compliance monitoring?
We combine Snappy Decisions AI image recognition with targeted field visits to identify and resolve compliance issues across thousands of stores.
Can you help with new product launches?
Yes, our data-driven approach improves new product launch success rates by 3-4x through strategic store targeting and real-time performance tracking.
How quickly do you deliver store visit data?
Our technology provides actionable insights within 2 minutes of image capture, with full reports available immediately through your dedicated portal.
Do you offer flexible service options?
We provide both permanent and scalable seasonal field teams, with real-time app access for monitoring and requesting specific store actions.
Reviews (2)
Enza Casula
Dec 08, 2020
Report
Great Company to work for very flexible always helpful and friendly. No better Marketing Company to work for no pressure at all.. Will be with them for ever very happy with them.
Brian Claassen
Jan 08, 2020
Report
Despite working on your own, you're made to feel like part of a team. Really professional, friendly people.
