Business Details
16 Years
experience
B2B Lead Generation & Sales Growth Experts
Shortlist Marketing is a leading B2B growth agency dedicated to helping businesses achieve their sales objectives through innovative and results-driven strategies. Founded in 2010, we specialise in delivering tailored solutions that simplify the complexities of demand generation and lead generation. With a deep understanding of market dynamics and a commitment to excellence, we've earned a reputation as a trusted partner for businesses across diverse industries. Our approach combines cutting-edge technology, insightful data, and human expertise to create campaigns that resonate.We focus on generating high-quality sales opportunities, allowing clients' teams to concentrate on building relationships and closing deals. Our values of ownership, collaboration, trust, and transparency guide every project, ensuring consistent delivery of high-quality results. With over 15 years of experience, we've helped clients generate millions in deals and build sustainable growth models. Our team of sales, marketing, data, and technology experts works closely with clients to create meaningful connections that drive long-term success.
Services
B2B Lead Generation
Appointment Setting
Sales Consultancy
Database Auditing
ABM Campaigns
Event ROI Maximisation
MQL Conversion
Intent Data Analysis
Buyer Journey Mapping
Data Cleansing
Details
- Year established: 2010
Highlights and features
- We offer 15+ years of proven B2B lead generation expertise.
- Our data-driven approach ensures precise targeting and high conversion rates.
- We provide tailored solutions aligned with your specific business goals.
- Our team includes experienced sales, marketing, and data specialists.
- We guarantee transparent reporting and measurable ROI for every campaign.
What people say
High-quality leads
Sustainable lead gen model
Expert industry knowledge
Measurable ROI
Reliable partnership
Services
B2B Lead Generation
Our B2B lead generation service identifies and engages decision-makers interested in your offerings. Using targeted email campaigns, LinkedIn outreach, and telemarketing, we deliver sales-ready leads aligned with your ideal customer profile. With 15+ years of expertise, we focus on quality over quantity, ensuring every lead has genuine potential. Our data-driven approach has helped clients generate millions in deals annually.
Appointment Setting
We secure pre-qualified sales appointments by vetting prospects against your criteria. Our team ensures attendees have decision-making authority and genuine interest, achieving 90%+ appointment attendance rates. This service allows your team to focus on closing deals while we handle prospecting. Clients report 20x average ROI from these targeted interactions.
Database Auditing
Our database auditing service ensures your marketing data reflects target markets and buying behaviours. We cleanse and enrich datasets to improve outreach effectiveness, achieving >2% email engagement rates. By aligning data with ideal customer profiles, we help clients strengthen their sales pipelines and campaign performance through accurate targeting.
Sales Consultancy
Our expert consultants refine sales strategies and boost conversion rates through process optimisation. We provide insights into market dynamics, competitor analysis, and scalable growth frameworks. With decades of combined experience, we help businesses improve win/loss ratios and develop sustainable sales models tailored to their industry needs.
ABM Campaigns
Our account-based marketing campaigns deliver personalised outreach to high-value prospects. Using intent data and buyer journey mapping, we create tailored strategies that resonate with decision-makers. Clients report improved engagement rates and higher conversion rates from these precision-targeted campaigns across software, manufacturing, and service sectors.
People
Phil Richardson
Founder
Phil Richardson founded Shortlist Marketing with 25+ years of B2B lead generation expertise. His vision combines precision targeting with personal service, driving innovation in data-driven campaigns. Phil's leadership focuses on delivering measurable growth through strategic partnerships and cutting-edge technology integration.
Questions
What B2B services do you specialise in?
We specialise in lead generation, appointment setting, sales consultancy, and data solutions tailored to your industry needs.
How do you qualify leads?
We use BANT criteria and client-specific requirements to ensure prospects have authority, need, and buying intent.
Which industries do you work with?
We serve software, SaaS, manufacturing, public sector, and service organisations across the UK and Europe.
What results can I expect?
Clients typically achieve 90%+ appointment attendance rates and 20x average ROI from our campaigns.
How do you measure success?
We track KPIs like lead conversion rates, appointment quality, and ROI through real-time CRM reporting.
Reviews (2)
Paul Chapman
Jul 28, 2018
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Highly recommended. I have engaged with the team at Shortlist both for my business but I have also sent a large number our own clients to them as the results they generate are superb and the service they deliver is excellent .
Ross Davies
Jun 21, 2018
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Recently worked with these guys and they've been amazing. Talked us through the entire process and the results were excellent, would recommend them for any outreach marketing you may have.
