Call Now
Website
Call
Business Details
50+ Years
experience
Emergency
services
Your Trusted Opticians in Norwich for Over 100 Years
Established in 1916, Dipple & Conway is a fourth-generation family-run opticians with a century-long heritage of excellence in vision and hearing care. Our clinical expertise combines the latest optometric advancements with state-of-the-art technology to deliver premium eye and hearing health services. We pride ourselves on exceptional customer care, offering personalized attention through comprehensive eye examinations, audiology assessments, and tailored treatment plans.

Our commitment to quality extends to our curated selection of luxury designer frames and handcrafted independent brands, ensuring both style and functionality. As an integral part of Norfolk communities, we provide emergency eye care services and support local initiatives while maintaining our reputation as award-winning specialists in contact lens fitting and vision correction.
Services
Eye Tests Contact Lenses Audiology Services Prescription Glasses Hearing Aids Ear Wax Removal Emergency Eye Care Luxury Eyewear Vision Care Plan Optometric Scans
Details
  • Year established: 1916
Highlights and features
  • We offer over 100 years of combined optometric expertise through four generations of family ownership
  • Our award-winning contact lens fitting service combines heritage with modern precision
  • We provide emergency eye care appointments with immediate attention for urgent needs
  • Our Vision Care Plan includes comprehensive eye care with exclusive member discounts
  • We invest in the latest optometric technology for accurate diagnoses and treatments
What people say
Excellent and friendly service Fantastic service Professional and knowledgeable Forward thinking Outstanding service
Services
Eye Tests
Our comprehensive clinical eye examinations use the latest optometric technology to assess vision health and detect potential issues. Expert optometrists conduct detailed assessments tailored to individual needs, including digital retinal imaging and advanced diagnostic scans. The service provides personalized recommendations for vision correction and ongoing eye care management.
Contact Lenses
Award-winning contact lens fitting service offering specialist solutions for complex prescriptions and lifestyle requirements. Expert practitioners provide thorough assessments, trial fittings, and ongoing support for optimal comfort and vision correction. The service includes premium lens materials and specialist options for astigmatism and presbyopia.
Audiology Services
Comprehensive audiology assessments and hearing aid solutions delivered by qualified specialists. The service includes diagnostic hearing tests, ear wax removal, and personalized hearing aid recommendations with expert fitting and follow-up care. Advanced technology ensures accurate diagnosis and tailored treatment plans.
Prescription Glasses
Extensive selection of prescription glasses featuring luxury designer brands and handcrafted independent frames. Expert dispensing opticians provide personalized frame fitting and lens selection advice. The service includes premium lens options with specialist coatings for optimal vision and durability.
Vision Care Plan
Membership program offering comprehensive eye care benefits including regular examinations, exclusive discounts, and priority access to emergency appointments. The plan provides cost-effective vision care with added benefits like social events and product discounts for ongoing eye health management.
People
Dominic Conway
Former Managing Director
Third-generation optometrist who expanded the business during the 1980s, training his sons in professional optometry and dispensing optics before retiring in 1990.
Robert Conway
Director
Second-generation family member who joined the business after professional optometry training, contributing to its expansion and maintaining clinical excellence standards.
Damian Conway
Director
Family director with extensive optometric qualifications who helped develop the business following professional training in dispensing optics and optometry.
James Conway
Director
Third-generation optometrist who joined the family business after completing professional training, contributing to its growth and clinical service development.
Matthew Conway
Director
Fourth-generation optometrist who joined full-time in recent years, driving business innovation while maintaining traditional values of customer care and clinical excellence.
Questions
What services does Dipple & Conway offer?
We provide comprehensive eye examinations, contact lens fittings, audiology assessments, prescription glasses, hearing aids, ear wax removal, and our Vision Care Plan membership program.
Do you offer emergency eye care?
Yes, we provide immediate emergency eye care appointments for urgent issues like foreign objects in the eye or sudden vision changes.
How does the Vision Care Plan work?
Our membership program offers comprehensive eye care with regular examinations, 25% discounts on products, priority emergency appointments, and exclusive member benefits.
Are your opticians qualified professionals?
Yes, our team includes fully qualified optometrists and dispensing opticians with extensive experience in vision care and eyewear solutions.
Do you have audiology specialists?
Yes, we have qualified audiologists providing hearing tests, hearing aid fittings, and ear care services at selected branches since 2024.
Reviews (5)
Ewan Graham
Dec 14, 2021 Report
It's such a pleasure to receive ongoing professional and highly qualified advice and service, and the fine people at Dipple & Conway excel in every department. Grateful thanks to Damian, Robert, James, Maciek, Deborah and the entire team. 100% recommended.
Paul Kirkland
Nov 06, 2021 Report
Just about the best optician I've ever had. Great service, lovely people - it's actually a pleasure to have an appointment there.
Sal D.
Nov 04, 2021 Report
The time and care offered at this place is exceptional. Every question I ask concerning my eyesight is answered in a way l can understand, and time is always taken to talk about how to prevent further sight loss, whether by medication or diet. The range of frames available is certainly the most comprehensive I've seen.
Hugh Lodge
Oct 21, 2021 Report
A friendly, very professional greeting and processing for my Eye examination,
Every step explained , so you know what to expect which sets you at ease. A great follow up at the end of the day to inform you of your results. A bit thank you to Donna, & the Team which check and care for one of your most precious senses.
Jenny Smith
Oct 17, 2021 Report
Fantastic service - Hannah was amazing at putting me at my ease and helping me feel confident in the choice of frames. She was extremely patient and was more than willing to answer all my questions. I am now really happy with my glasses and they are a great back-up to my contact lenses.