Business Details
35 Years
experience
Award-Winning Care Homes and Home Care Services
Black Swan Care Group has been dedicated to excellence in the care sector since 1991. Initially established as business consultants to the care sector, advising UK banks, we transitioned into operational care provision with the purchase of our first care home in 1994. Today, we operate 23 award-winning care homes across East Anglia, all rated Good or Outstanding by the Care Quality Commission, alongside our newly launched home care service in Norwich. Our person-centred approach prioritises dignity, compassion, and individuality, with staff trained to deliver tailored support for older adults and individuals with physical or learning disabilities, including autism.We invest in staff development, paying above the Real Living Wage, and maintain luxurious facilities featuring ensuite wet rooms, communal gardens, and chef-prepared meals catering to all dietary needs. Our commitment to transparency ensures clear fee structures and guidance on financial support options, while our community engagement fosters meaningful connections for residents. With over 30 years of experience, we combine operational expertise with regulatory insight, having former Care Quality Commission inspectors on our leadership team, to deliver care that truly reflects our founding principle: striving to bring the essence of home to every resident.
Services
Residential Care
Respite Care
Dementia Care
Home Care Services
Personal Care
Medication Support
Domestic Help
Companionship
Mobility Assistance
Specialised Care
Details
- Year established: 1991
Highlights and features
- 30+ years of expertise in residential and home care since 1991
- All homes rated Good or Outstanding by the Care Quality Commission
- Personalised care plans tailored to individual needs and preferences
- Dedicated staff trained in specialised care with above Living Wage pay
- Luxurious facilities including ensuite wet rooms and landscaped gardens
Services
Residential Care
Our residential care services provide long-term support in safe, comfortable environments tailored to individual needs. Specialising in care for older adults and those with physical or learning disabilities, including autism, our 23 East Anglia homes maintain CQC Good/Outstanding ratings. Each facility offers modern amenities, trained staff, and personalised care plans to ensure dignity and independence.
Respite Care
Flexible respite care offers temporary support for individuals needing care transitions or family caregiver relief. Available at all our homes, this service maintains the same high standards as our long-term care, with tailored activities and medical support. Ideal for post-hospital recovery or providing caregivers with planned breaks while ensuring continuous quality care.
Dementia Care
Specialised dementia care services operate across multiple homes, combining trained staff with dementia-friendly environments. Our approach focuses on maintaining cognitive function through structured activities, while ensuring physical comfort. Regional managers include dedicated dementia champions who develop tailored support strategies aligned with individual life histories and care preferences.
Home Care Services
Newly launched home care services deliver personalised support in clients' own homes across Norwich. Our trained professionals assist with personal care, medication management, domestic tasks, and companionship. This service extends our 30-year care expertise to enable independence while providing family support through flexible, needs-based care packages.
Specialised Care
Specialised care provision addresses complex requirements including autism spectrum disorder and visual impairments. Staff receive specific training to support these conditions, with dedicated homes like Westfield House offering autism-specialised care. Individualised activity programmes and adapted environments ensure residents with complex needs achieve maximum independence and quality of life.
People
Tom Lyons
Managing Director
Overseeing company performance since joining as Managing Director, Tom brings strategic leadership informed by extensive sector experience. His operational focus aligns with personal interests in fitness challenges, cycling, and running achievements.
Susan Webster
Operations Director
As Operations Director, Susan manages business strategy implementation and information flow to executive leadership. With prior experience in senior care roles, she balances operational responsibilities with family time and horse riding activities.
Ria Odgers
Regional Manager
Regional Manager Ria oversees five care homes while serving as the company's Dementia Champion. Her professional expertise combines with personal interests in horse care, sharing stable duties with her daughters at her local stables.
Kieran James
Regional Manager
Former Care Quality Commission inspector Kieran now applies his regulatory expertise as Regional Manager. Since joining in 2021, he provides operational oversight for five homes, leveraging unique insights from both regulatory and provider perspectives.
Zoe Cattermole
Regional Manager
Regional Manager Zoe combines operational management of three homes with prior Care Quality Commission inspection experience. Joining in 2021, she contributes regulatory understanding to her support role for registered managers and care teams.
Questions
What types of care does Black Swan offer?
We provide residential care, respite care, dementia support, and home care services. Our 23 East Anglia homes cater for older adults and individuals with physical or learning disabilities.
Are your care homes inspected by regulatory bodies?
All homes maintain Care Quality Commission ratings of Good or Outstanding. We employ former CQC inspectors in leadership roles to ensure continuous compliance with care standards.
How do you personalise care plans?
Each resident receives an individualised care plan developed through comprehensive assessments. Our person-centred approach considers personal history, preferences, and specific medical requirements across all service lines.
What staff training programmes exist?
Staff receive ongoing training in specialised care areas, including dementia and autism support. We pay above the Real Living Wage to maintain staff stability and care quality standards.
Do you offer home care services?
Yes, our newly launched home care service operates in Norwich, providing personal care, medication support, and domestic assistance while helping clients maintain home independence.
How can I arrange a home viewing?
Contact our head office via phone or email to book a viewing at any of our East Anglia care homes. Our team will coordinate visit arrangements and answer facility-specific questions.
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Reviews (1)
Auroella
Jul 15, 2017
Report
Fantastic place, staff are caring and understanding and always go above and beyond, Nothing is ever too much trouble! The refurbishments that have been carried out over the last 10 months are amazing. Well done to Black Swan for saving this extraordinary home.
