Business Details
20 Years
experience
Your Trusted Marketing Partner in Edinburgh
Established in 2006, Wallace Marketing brings over two decades of strategic marketing expertise to ambitious businesses seeking tangible commercial results. Our founder combines board-level client-side experience with consultancy expertise, having worked across sectors including retail, financial services, aviation, and professional services in the UK, Germany, and internationally. With an MBA from London Business School and a proven track record in both strategic planning and tactical execution, we specialise in delivering evidence-based marketing solutions tailored to each client's unique needs.Our services span market research, strategic planning, campaign implementation, brand development, and professional training, supported by a network of creative partners to ensure optimal balance between strategic thinking and creative execution. Recognised by industry awards and trusted by clients ranging from SMEs to multinational corporations, we maintain Fellow status with the Chartered Institute of Marketing while delivering practical, results-driven solutions that prioritise measurable business outcomes.
Services
Market Research
Marketing Strategy
Campaign Implementation
Brand Development
Marketing Training
Client Review Programmes
Product Development
Digital Marketing
Marketing Audits
Business Coaching
Details
- Year established: 2006
Highlights and features
- We offer 20+ years of marketing experience across international markets
- Our team combines board-level client-side and consultancy expertise
- We maintain Fellow status with the Chartered Institute of Marketing
- Our MBA-qualified founder delivers evidence-based marketing strategies
- We collaborate with creative experts for balanced strategic and creative delivery
Associations and certifications
- Chartered Institute of Marketing
What people say
Instrumental in developing new business
Successful client review programme
Transformed our marketing approach
Delivered as promised
Excellent strategic thinker
Services
Market Research
We conduct comprehensive market research using qualitative and quantitative methods to uncover actionable business insights. Our services include market reviews, customer segmentation, competitor analysis, and trend identification to inform strategic decision-making. With experience across multiple sectors, we help businesses understand their target audiences and competitive landscape to develop data-driven strategies.
Marketing Strategy
We develop tailored marketing strategies that align with business objectives and market opportunities. Our approach combines commercial insight with practical implementation planning to create actionable roadmaps for growth. Services include brand positioning, product development strategies, and campaign planning that delivers measurable results for clients across various industries.
Campaign Implementation
We manage end-to-end marketing campaign execution across traditional and digital channels. Our implementation services ensure strategic plans translate into effective tactical delivery, maintaining brand consistency while optimising return on marketing investment through continuous performance monitoring and adjustment.
Marketing Training
We deliver practical marketing training programmes for professionals at all levels, from non-marketing managers to senior executives. Our courses combine theoretical frameworks with real-world applications, equipping participants with actionable skills to enhance their organisation's marketing effectiveness and strategic thinking capabilities.
Brand Development
We help businesses build and maintain strong brand identities that resonate with target audiences. Our services include brand audits, positioning strategy, messaging development, and implementation support to ensure consistent brand communication across all customer touchpoints and marketing channels.
People
David Wallace
Founder & Marketing Consultant
Marketing consultant with 20+ years' experience across blue-chip multinationals and SMEs. Holds MBA from London Business School and Fellow status with CIM. Specialises in strategic marketing, brand development, and business growth.
Questions
What marketing services do you specialise in?
We specialise in market research, strategic planning, campaign implementation, brand development, and marketing training for businesses of all sizes.
How do you tailor strategies to different businesses?
We combine evidence-based analysis with sector-specific insights, adapting our approach to each client's unique market position and growth objectives.
Can you work with existing marketing teams?
Yes, we often collaborate with in-house teams and creative agencies to enhance capabilities and deliver comprehensive marketing solutions.
What training programmes do you offer?
We provide masterclasses in marketing strategy, digital marketing, campaign planning, and board-level marketing education with practical, actionable content.
How do you measure marketing effectiveness?
We use defined KPIs, ROI analysis, and post-campaign evaluations to ensure marketing activities deliver measurable business outcomes.
