I set about acquiring a diverse spread of skills and experience, firstly as a consultant to businesses in different sectors and countries. Then I moved in-house (so I know what it's like to be a client too) to work at companies based in the UK and Germany. More recently I've served many clients of my own.
Oh, and I got an MBA along the way too. If you're looking for help with a market research exercise, a marketing strategy development project, implementation of a marketing plan or campaign, or marketing training, please get in touch.
Oh, and I got an MBA along the way too. If you're looking for help with a market research exercise, a marketing strategy development project, implementation of a marketing plan or campaign, or marketing training, please get in touch.
Services
Research & Insight
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Focused marketing requires a thorough understanding of your business, customers and competitive environment. You need evidence, rigorous analysis and clear insight to guide and inspire your strategic decision-making. I can help generate actionable insights for you using a range of qualitative and quantitative research methods, including face-to-face and telephone interviews, online surveys and focus groups; as well as desk research.
Marketing Strategy & Planning
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I can help you with customer-focused strategic thinking and the creation of a road map that will help you drive revenue growth and stay ahead of the competition. Training sessions, customer research, marketing strategy, including brand extension, for a frozen yogurt business. Customer research, followed by marketing and sales growth planning, for a post-administration UK waste management business.
Marketing Implementation
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A strategy is only as good as its execution. With my direction and hands-on guidance, your marketing will stay on track from the moment it's activated. And I'll monitor its success. Often working with creative partners, I can implement your marketing across both traditional and digital media. The level of operational marketing support you require will depend on whether you have a specific project or need ongoing support.
Training & Coaching
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You have the option of both open and bespoke training courses, as well as one-to-one coaching, to help give you the knowledge, practical skills and confidence you need to market your business successfully. Masterclasses are designed to help you learn more about a particular aspect of marketing, give you an opportunity to take a step back and look at your business from a fresh perspective, and equip you to apply your learning in your workplace.
Support for Creative Agencies
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In addition to working in partnership with creative agencies on projects for my clients, I often provide additional support to enhance agencies' in-house capabilities for their clients. As a creative agency, you can access my expertise whenever you need to expand your team temporarily or boost your resources at short notice.
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