Business Details
Trusted Online Ordering Solutions for Hospitality Businesses
Founded by Ian Chambers after identifying the inequities faced by hospitality businesses reliant on delivery aggregators, App 4 has dedicated itself to empowering venues with custom online ordering solutions. With over a decade of experience in software development, we specialise in creating intuitive platforms that integrate seamlessly with existing EPOS, delivery management, and data analytics systems. Our mission is to reclaim control for businesses by eliminating excessive third-party fees while enhancing customer experiences through technology. Our expertise spans self-service kiosks, mobile apps, QR code ordering, and branded websites, all designed to streamline operations and boost profitability. As a UK-based developer, we pride ourselves on understanding the unique challenges faced by hospitality operators, offering tailored support from initial consultation to full implementation.Our track record includes successfully deploying solutions for thousands of venues, including renowned chains and independent establishments alike. Our technical authority is demonstrated through our proprietary system's ability to handle complex integrations and high-volume operations, as evidenced by our partnerships with major franchises and franchisees. Trust in our proven methodology, evidenced by case studies showing measurable improvements in order throughput and customer satisfaction, ensures your business benefits from a platform refined through real-world application.
Services
Self-Service Kiosks
Mobile Ordering Apps
Food Delivery Websites
QR Code Ordering
POS Integration
Digital Marketing
Customer Loyalty Programs
Delivery Management
Enterprise Solutions
Franchise Systems
Highlights and features
- We offer 24/7 technical support and dedicated account management
- Our platform integrates seamlessly with all major EPOS systems
- Proven solutions reduce aggregator fees by up to 35%
- Custom-built systems for enterprise-level scalability
- Case studies demonstrate 20-25% average order value increases
What people say
Excellent support
Streamlined operations
Increased profits
Reliable platform
Custom solutions
Services
Mobile Ordering Apps
Our custom mobile ordering apps empower hospitality businesses with direct customer engagement. These branded solutions integrate with existing systems to streamline order management while reducing aggregator fees. Key benefits include real-time menu updates, built-in loyalty programs, and comprehensive analytics that help operators optimise offerings. Our platform's proprietary notification system ensures no orders are missed, while multi-printer capabilities enhance kitchen efficiency. Clients have reported up to 20% increases in average order values through targeted upselling features.
Self-Service Kiosks
These wall-mounted solutions dramatically improve operational efficiency by handling 60-75% of peak hour takeaways. Custom-branded interfaces maintain brand consistency while reducing staff workload, allowing reallocation to critical areas like food preparation. The system's integration with Zonal iOrder and other major POS platforms enables seamless order tracking and inventory management. Implementation at Waterside Holiday Group demonstrated 10-15% revenue growth through increased throughput and reduced customer wait times.
Online Ordering Websites
Fully branded e-commerce solutions that establish direct customer relationships while eliminating third-party commissions. SEO-optimised websites feature intuitive interfaces with integrated payment gateways and real-time stock management. The platform's modular architecture allows progressive feature implementation, from basic takeaway ordering to complex franchise management systems. Our Derby-based development team ensures complete customisation to match specific business requirements.
QR Code Ordering
This table-side solution combines convenience with operational efficiency, enabling customers to order and pay directly from their devices. The system integrates with existing kitchen printers and POS infrastructure, maintaining staff workflow continuity. Implementation at Altrincham Market demonstrated enhanced safety compliance without compromising customer experience, while allowing operators to collect valuable consumer data for marketing optimisation.
Enterprise Solutions
Designed for multi-location operators, this centralised management system features franchise-level controls with brand-consistent deployment. Key components include unified payment processing with automated fee allocation, comprehensive reporting dashboards, and advanced area segmentation tools. The platform's scalability is evidenced by successful implementations across hospitality groups with over 100 locations, enabling centralised oversight while maintaining local operational flexibility.
People
Ian Chambers
Founder & CEO
With 15+ years in hospitality technology, Ian identified the need for independent ordering solutions after observing aggregator fee impacts on his family business. His leadership has grown App 4 into a market leader serving thousands of venues.
Neil Quantrill
Head of Retail
As Waterside Holiday Group's retail director, Neil led the implementation of self-service kiosks that now handle 75% of takeaway orders. His operational expertise drove the successful integration with Zonal's POS system.
Nicola Reece
Co-Owner
Implementing App 4 at Farmers Fayre enabled Nicola to transform service delivery during lockdown. Her feedback on user experience directly influenced enhancements to the app's multi-location management capabilities.
Toby Ginger
Co-Owner
As Wood Fired Pizza Shack's operational lead, Toby championed the App 4 integration that reduced order errors by 90%. His insights shaped the development of the system's event catering functionality.
David
Owner
Mezzo Derby's owner demonstrated App 4's effectiveness in premium dining environments, achieving 30% order growth through mobile ordering and loyalty program integration.
Questions
How does App4 reduce reliance on third-party delivery services?
Our integrated platforms enable direct customer ordering through branded apps, websites, and kiosks, eliminating aggregator fees while building direct customer relationships.
Can App4 integrate with existing POS systems?
Yes, our platform seamlessly integrates with Zonal, Revel, and other major POS systems, ensuring unified order management across all sales channels.
What support is available during implementation?
Dedicated project managers provide end-to-end implementation support, including staff training, system customisation, and 24/7 technical assistance post-launch.
How does the QR code ordering system work?
Customers scan codes to access digital menus, place orders, and make payments. Orders print directly to kitchen stations while enabling customer data collection for marketing purposes.
What analytics capabilities are included?
Our platform provides real-time sales tracking, customer behaviour analysis, and menu performance metrics through a centralised dashboard for enterprise customers.
How long does implementation typically take?
Basic mobile app setups can be completed in 7 days, while full enterprise implementations with multiple integrations typically require 4-6 weeks with minimal operational disruption.
Reviews (7)
Daniel Bahmanizad
Jul 13, 2021
Report
I was desperate to leave JE after paying 52,000 in commision a few years ago. I tried another app which wasn't great so did some thorough research and found App4 ticked all the boxes. I bit the bullet and left JE one week after going live with App4. Of course takings dropped a lot but with the right promotion, the support received from App4 and their professional set up it didn't take long to build the business up again. I'm now in a much better position than I was 3 years ago with JE, and going forward with all the other competitors I feel very confident with our set up that I wont need to
Killakid
May 10, 2021
Report
Cannot praise this company enough. The app and website are brilliant. The app is so easy to use from a customer point of view, the feedback has been excellent. The app back office is incredibly user friendly, I can log in and make changes to almost anything with immediate effect, whether changing prices, deals and offers or opening times. The support team at the contact centre are in another league to anything I have experienced before, knowledgeable, friendly and always willing to help and advise. Strongly recommend App 4.
Paul Ashurst
Apr 28, 2021
Report
My account manager Laura is wonderfully easy to work with, she's always so helpful and gets things done really promptly, if she doesn't immediately have a solution she will quickly go and find one. App 4 have been awesome and I would recommend to anyone. 5 stars!
Helen Pannum
Apr 17, 2021
Report
We were delighted with the service we received from App4, our account manager Millie Butcher went above and beyond the call of duty. The numerous calls we made to her, at all times of the day, she ALWAYS answered and spoke to us in such a professional and VERY pleasant manner. I would highly recommend App4 to anyone thinking of having this service especially if the team are all like Millie.
Millie made the whole process so more enjoyable, she put us at our ease and nothing was to much trouble for her. Thank you once again Millie.
Millie made the whole process so more enjoyable, she put us at our ease and nothing was to much trouble for her. Thank you once again Millie.
Ben Youngman
Feb 28, 2021
Report
I have been with app4 for almost a year now and I am really pleased. My app has generated me a lot of new business and reduced my staff costs. Throughout the whole process Nicola, my customer account manager has helped me customise the app to my needs, both in terms of function and from a design point of view. Their responsiveness has been excellent and I have had great feedback from my customers. The back office is very user friendly. I highly recommend App4.
Shahenoor Ahmed
Feb 23, 2021
Report
Brilliant service, have been using App for services for a few months now for my business and cant fault them. Affordable, great customer service very helpful in answering all questions and resolving things quick. Lovely having a partnership with a company that goes out of its way to help small businesses grow to greater success. Id Especially like to thank Laura at App4 very helpful and lovely and looks after our account delight to have looking after us.
Mergim Butaja
Jan 09, 2021
Report
What a phenomenal company, it's the best decision I've ever made to proceed with App4. Laura is incredible, she goes above and beyond to help me. No task is too small for her and the turn around is very quick. App4 should count themselves very lucky to have her working for them. I've never come across a company that offers such a great service than them. All resturant businesses need to sign up for App4, you'll thank me later. I've already got a few people to sign up with App4 and they're extremely happy with their service.