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Business Details
50+ Years
experience
Family-Run Flooring Experts Since 1969
Established in 1969 by Terry and Janet Whittaker, our family business has grown to include three generations dedicated to delivering exceptional flooring solutions. We specialise in supplying and fitting carpets, vinyl floors, and luxury vinyl tiles (LVT), combining traditional craftsmanship with modern technology to meet diverse customer needs. Our comprehensive service covers everything from initial consultation to final installation, including measurement, delivery, subfloor preparation, and furniture movement.

With over 50 years of experience and a commitment to 'old-fashioned' customer care, we prioritise quality and personal service over mass-market approaches. Located in Martham near Norwich, our expert team services domestic and commercial clients across Norfolk and Suffolk. We maintain high standards by working exclusively with carefully selected manufacturers and including all necessary materials in our all-inclusive quotations.
Services
Carpets Vinyl Flooring LVT Installation Subfloor Preparation Furniture Movement
Details
  • Year established: 1969
Highlights and features
  • We have over 50 years of experience in the flooring industry.
  • Our three-generation family business prioritises personal customer care.
  • All-inclusive service covers supply, delivery, and expert fitting.
  • Expert subfloor preparation ensures lasting flooring installations.
  • We cover Norwich, Norfolk, and Suffolk with free estimates.
What people say
Expert fitting Old-fashioned care Wide selection All-inclusive pricing Professional service
Services
Carpets
Supply and fitting of premium carpets from leading manufacturers. Our service includes measurement, removal of old flooring, delivery, and expert installation with underlay and grippers. We handle domestic and commercial projects with a focus on quality and durability.
Vinyl Flooring
Comprehensive vinyl floor supply and fitting service. Our team prepares subfloors, removes existing coverings, and installs durable, water-resistant vinyl with all necessary materials included. Ideal for kitchens, conservatories, and high-traffic areas.
LVT Installation
Luxury vinyl tile (LVT) supply and expert fitting. We provide sound subfloor preparation, precise installation, and finishing touches for waterproof, long-lasting floors that mimic natural materials like wood and stone.
People
Terry Whittaker
Founder
Founded the business in 1969 with Janet, establishing its reputation for quality flooring solutions before passing leadership to the next generation.
Janet Whittaker
Founder/Partner
Co-founder with over 50 years of industry experience, managing showroom operations and sharing expertise with customers since 1969.
Mark Whittaker
Senior Partner
Joined in 1984, specialising in installations while overseeing daily operations alongside Janet, continuing the family tradition of excellence.
Ben Whittaker
Partner / Sales & Installation
Joined in 2012, handling sales and installations with advanced training from key suppliers to maintain high service standards.
Dom Whittaker
Sales & Installation
The latest family member since 2018, undergoing formal training to ensure continual high standards in product knowledge and installation expertise.
Questions
What areas do you service?
We primarily cover Norwich, North East Norfolk, South East Norfolk, and parts of Suffolk within a 15-mile radius of our Martham showroom.
Do you offer free estimates?
Yes, we provide free, no-obligation quotations for all carpet, vinyl, and LVT flooring projects.
Are your fitting services included in the price?
Yes, our all-inclusive pricing covers supply, delivery, expert fitting, underlay, and furniture movement.
Can you fit flooring purchased elsewhere?
Unfortunately, we only offer fitting services for floor coverings purchased through Whittaker Carpets to maintain quality standards.
What types of flooring do you supply?
We offer carpets from Axminster and Ulster, vinyl floors from Avenue and Rhinofloor, and LVT from Cavalio and Karndean.
Is subfloor preparation included?
Yes, thorough subfloor preparation including moisture checks, levelling, and underlay installation is included in all projects.
Reviews (5)
Kitty Hawkins
Aug 14, 2021 Report
My parents recently had new flooring laid and it's absolutely amazing! They loved that the firm was family run, and were so pleased with the professionalism, efficiency, and punctuality of the workers. The flooring exceeded expectations on how it was laid and how it looked. I'm writing this review on behalf of my parents who wish to extend their thanks to those at Whittaker Carpets. We highly recommend and will definitely use their services in the future!
Chris Turner
Jul 29, 2021 Report
Absolutely fantastic job of replacing the flooring in our Chalet, these people take real pride in their work. It was also left immaculately tidy....I cannot recommend them enough
Christine McHugh
Jul 27, 2021 Report
Really pleased we chose Whittaker carpets to fit new flooring to our bathroom and bedroom, very professional and friendly company nothing was to much trouble they removed the old carpet and took it away and also helped to move some furniture out of the room would definitely use them again.
Amanda Barnes
Mar 20, 2021 Report
I don't often write reviews but wanted to say how impressed we were with this family business. We had new lounge and carpet stairs and underlay fitted, excellent quality and finish, lovely British made carpet. I will certainly recommend them to friends, thank you again.
Missy Hannant
Sep 12, 2020 Report
Brilliant service, nothing seemed to much! Friendly workers, very helpful from start to finish when fitting 2 bathroom vinyls for my parents. Very pleased with the end result and would highly recommend!