Business Details
42 Years
experience
Handmade Rugs & Professional Cleaning Services in Norwich
Established in 1984, Oriental Rugs of Norwich has built a reputation as a trusted provider of handmade rugs and professional cleaning services. Our showroom in historic Bedford Street, Norwich, spans three floors and showcases over 600 hand-selected rugs from Iran, India, Pakistan, and Afghanistan. Each piece reflects decades of craftsmanship and cultural heritage, curated personally by our founder, James Durrant. We offer bespoke solutions, including free home visits to help customers choose rugs that complement their spaces, alongside a comprehensive cleaning and repair service to preserve the longevity of their investments.With over 40 years of industry expertise, we combine traditional artistry with modern customer-centric practices, ensuring every client receives tailored advice and exceptional value. Our commitment to quality is underscored by a 100% satisfaction guarantee, allowing returns for full refunds if customers are not completely satisfied. As a family-owned business, we prioritise transparency, ethical sourcing, and competitive pricing, maintaining a strong local presence while serving clients nationwide through our online store and delivery services.
Services
Handmade Rug Sales
Rug Cleaning
Rug Repair
Home Visit Service
Online Rug Selection
Details
- Year established: 1984
Highlights and features
- We offer over 40 years of expertise in handmade rug curation and care.
- Our free home visit service ensures informed purchasing decisions.
- Professional rug cleaning extends the lifespan of your investment.
- All rugs are hand-selected for authenticity and quality by our founder.
- 100% satisfaction guarantee with hassle-free returns.
What people say
Stunning quality
Fantastic service
Knowledgeable staff
Seamless process
Highly recommend
Services
Handmade Rug Sales
We offer an extensive collection of genuine handmade rugs sourced from Iran, India, Pakistan, and Afghanistan. Each rug is hand-knotted using traditional techniques, featuring intricate designs and premium materials. Our range includes Persian masterpieces, Afghan durability, and contemporary styles to suit diverse interiors. With over 600 pieces in stock, customers can explore options from small accents to oversized statement pieces. Our experts provide guidance to ensure each rug complements your space while preserving cultural authenticity.
Rug Cleaning
Our in-house cleaning service revitalises rugs using specialist techniques tailored to their material and age. Regular professional cleaning every 5-7 years removes deep-seated dirt, restores vibrant colours, and extends longevity. We handle all sizes, from small runners to large carpets, ensuring gentle yet effective treatment. Customers can drop off or arrange local collection, with free estimates provided for transparency and peace of mind.
Rug Repair
We provide expert repair services for damaged rugs, including fringe restoration, edge securing, and re-weaving of worn areas. Our skilled technicians address issues from pet damage to wear-and-tear, preserving the rug's structural integrity. Repairs are priced based on complexity, with free consultations to assess requirements. This service ensures heirloom or high-value rugs retain their beauty and functionality for years to come.
Home Visit Service
Our free home visit service allows customers to view rugs in their own space before purchasing. A team member brings selected pieces to your home, offering expert advice on placement and style. This service eliminates pressure sales, enabling informed decisions in a familiar setting. Available locally, it combines convenience with personalised guidance to match rugs to your decor and lifestyle.
Online Rug Selection
Browse our full inventory online with secure purchasing options. The website features detailed descriptions, high-resolution images, and size guides to aid selection. Nationwide delivery ensures timely receipt of your chosen rug, with customer support available for queries. This service combines the convenience of online shopping with the assurance of a 35-year-old high-street business, offering competitive pricing and quality guarantees.
People
James Durrant
Founder
James Durrant established Oriental Rugs of Norwich in 1984, leveraging decades of expertise in rug craftsmanship. He personally curates every piece in stock, ensuring authenticity and quality. His deep knowledge of rug origins and techniques informs customer consultations, while his commitment to ethical sourcing shapes the business's values. James's leadership maintains the company's reputation for excellence.
Questions
How often should I have my rug professionally cleaned?
We recommend professional cleaning every 5-7 years to maintain vibrancy and longevity, with more frequent cleaning advised for high-traffic areas.
Do you offer a home visit service for rug selection?
Yes, our free home visit service allows you to view rugs in your space, with expert guidance to ensure the perfect fit for your decor.
Can you repair damaged rugs?
Yes, we provide re-weaving, fringe restoration, and edge repairs. Contact us for a free estimate tailored to your rug's needs.
Are the rugs ethically sourced?
All rugs are hand-selected with ethical practices, supporting traditional craftsmanship while ensuring fair trade principles with global suppliers.
What payment methods do you accept?
Our online store accepts major credit/debit cards. In-store purchases can be made via card, cash, or bank transfer for your convenience.
Do you deliver outside Norwich?
Yes, we offer nationwide delivery across the UK, with shipping costs calculated based on location and rug size during checkout.
Reviews (4)
Kim Layzell
Sep 18, 2021
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Thank you for your help last Saturday with our rug purchase. We love it and glad we chose the blue one. Im sure well be back at some point for another rug!
James Cartwright
Sep 07, 2021
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Great experience here choosing a new rug. Very knowledgeable owner who exhibited a high degree of tolerance for our general dithering whilst choosing. We've previously used their rug repair and cleaning service which is also excellent.
Richard Austin
Mar 21, 2021
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Great service from James at Oriental Rugs. Absolutely no pressure to make a decision on the day or buy.
Rugs that he brought were all fantastic quality; when you think how much time each must take to make, we also think they are great value. If we were looking for another rug after lockdown, we would ask for the home visit service again.
Rugs that he brought were all fantastic quality; when you think how much time each must take to make, we also think they are great value. If we were looking for another rug after lockdown, we would ask for the home visit service again.
Melanie Jenner
Jan 26, 2021
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Shop not open due to lockdown so I chose two red rugs online to go with my red sofas but wasn't a hundred percent happy with my unadventurous choice. After speaking to James on the phone and explaining what I was looking for I booked the two rugs plus three more mystery rugs for home delivery. I also sent him photos of my sitting room and sofas to help him choose the mystery rugs. He absolutely listened to what my preferences were and I fell in love with the first rug he showed and scrapped the two I chose! James was very professional, friendly and gave us space to make the right choice. I would
