Successful marketing relies on effective targeting, and effective targeting is dependent on accurate data. Thanks 								 to Web Direct, our hair 								 care website 									 went from only 2 enquiries and no sales 									 in 2006, to more than 14,000 visits per 									 month in 2011. This equates to a 385% ROI 								 on the website spend                    
                    
                    
                    
                    
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