Business Details
42 Years
experience
Your Trusted Ford Dealer in Pershore
P J Nicholls was established in 1984 by Philip Nicholls as a Ford dealership in Pinvin, Pershore. The company remains family-owned and operated, with Phil's sons, Tom and Adam, now leading the business. Over nearly four decades, we have expanded across Worcestershire, Gloucestershire, and Herefordshire, with branches in Pershore, Tewkesbury, Evesham, Malvern, and Ledbury. Our operations span three core areas: vehicle sales, aftersales services, and fuel forecourts. As authorised dealers for Ford and KGM, we offer a comprehensive range of new and used vehicles, including Motability-accredited options. Our HiQ Centres in Malvern and Tewkesbury provide expert servicing, MOTs, and repairs for all makes, supported by fully trained technicians and state-of-the-art facilities.We also operate Gulf Fuel Forecourts with Spar convenience stores, delivering premium fuels and locally sourced products. Our commitment to 'Family Values in Business' ensures transparent pricing, free nationwide delivery, and community-focused service. With nearly 40 years of automotive expertise, we prioritise customer satisfaction through reliable service, competitive pricing, and a dedication to innovation, including electric vehicle solutions and nationwide charging installations.
Services
Car Sales
Commercial Vehicle Sales
Vehicle Servicing
Fuel Forecourts
Convenience Stores
Details
- Year established: 1984
Highlights and features
- We offer free nationwide vehicle delivery for all purchases.
- Our EV-ready workshops provide expert electric vehicle servicing.
- HiQ Centres accredited by Dunlop and Goodyear for MOTs and repairs.
- We represent the Gulf Fuel brand with competitive pricing nationwide.
- Family-owned with 40 years of automotive expertise and community focus.
Associations and certifications
- Ford
- KGM
- Dunlop
- Goodyear
Services
Car Sales
We offer a wide selection of new and used Ford and KGM vehicles, including cars, vans, and minibuses. Our inventory includes up to 200 quality vehicles, with free nationwide delivery and Motability-accredited options. Our sales team provides transparent pricing and tailored finance solutions.
Vehicle Servicing
Our HiQ Centres in Malvern and Tewkesbury deliver expert servicing and MOTs for all makes. Fully trained technicians use advanced diagnostics to ensure warranty validity. Services include free collection/delivery and loan vehicles to maintain customer mobility.
Fuel Forecourts
We operate Gulf Fuel Forecourts in Ledbury, Malvern, Pershore, and Tewkesbury. These sites offer premium petrol, diesel, and Endurance Super Unleaded. Competitive pricing and 24/7 access ensure convenience for all drivers.
Convenience Stores
Our Spar and Nisa stores provide groceries, off-licences, and local produce at four locations. Services include Costa Express hot drinks, national lottery, and home delivery options for everyday needs.
EV Charging Solutions
We supply and service used electric vehicles, with free nationwide delivery. Partnering with Ratio EV, we install home and workplace charging stations. Our workshops are EV-ready, offering battery warranties up to 10 years.
People
Philip Nicholls
Founder
Founded P J Nicholls in 1984 as a Ford dealership in Pinvin, Pershore. Established the family business ethos that continues to guide operations today.
Tom Nicholls
Co-Manager
Co-leads the business with his brother Adam, expanding operations across the Three Counties while maintaining family values and customer-centric service.
Adam Nicholls
Co-Manager
Co-manages the company alongside Tom, overseeing growth and ensuring adherence to the family's commitment to community and automotive excellence.
Questions
What vehicle brands do you sell?
We are authorised dealers for Ford and KGM, offering new and used cars, vans, and commercial vehicles.
Do you provide servicing for all car makes?
Yes, our HiQ Centres service and repair all makes, including electric vehicles, with certified technicians.
Can I finance my vehicle purchase?
Yes, we offer flexible finance options, including Blackhorse credit brokerage and Motability schemes.
Do you sell electric vehicles?
Yes, we supply new and used electric vehicles and install home/workplace charging solutions via Ratio EV.
What convenience services do you offer?
Our Spar and Nisa stores provide groceries, off-licences, and Costa Express hot drinks at four locations.
Are your fuel forecourts open 24/7?
Most sites operate 6am-10pm daily, with select locations offering extended hours.
Videos
Reviews (5)
Andy Gossett
Dec 24, 2021
Report
P J Nicholls always provide a friendly and efficient service. Their vehicle health check videos are very helpful and they always ask for your consent prior to starting any additional work. You also have the confidence that you car has been serviced by a Ford specialist.
Tom Seymour Kazer
Dec 23, 2021
Report
Great dealership with the service that only a smaller family owned company can provide. Nothing was to much trouble and very competitive with my part exchange.
Kev Jones
Oct 03, 2021
Report
Excellent service from Rob at P J Nicholls when purchasing my new Ssanyong Musso rhino. latest dealer to be added to the Ssanyong family looking forward to years of trouble free service from my Rhino
Angela Booton
Jun 21, 2021
Report
Both myself and my son have been customer's for over 10 years and have been looked after very well. Tom is a joy to deal with nothing is to much trouble, very satisfied.
Emma Tolley
May 17, 2021
Report
Tom is always a delight to deal with, professional & courteous when buying our new van for the business from them.
