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Business Details
31 Years
experience
Your Trusted Source for Discounted Beauty Products
East End Cosmetics has been a trusted name in the beauty industry for over three decades, offering an extensive range of high-quality cosmetics, skincare, and fragrance products at competitive prices. Established in 1995, our business has consistently prioritised accessibility and affordability, ensuring customers can access premium brands without compromising on quality. Our product portfolio spans makeup, skincare, haircare, and body care, featuring renowned names such as Maybelline, L'Oreal, Garnier, and Revlon. With a focus on customer satisfaction, we provide a seamless online shopping experience, complemented by UK-wide free delivery on orders over 30. Our commitment to maintaining strong relationships with wholesalers enables us to pass on significant savings, with discounts of up to 70% on select items.

Our team combines decades of industry experience with a deep understanding of evolving beauty trends, ensuring our offerings remain relevant and innovative. We pride ourselves on transparency, ethical sourcing, and exceptional service, fostering long-term trust with our clientele. As a UK-based business, we cater to both individual consumers and professionals seeking reliable, cost-effective beauty solutions. Our dedication to continuous improvement and customer-centric approach solidifies our position as a leading destination for discounted beauty products in the UK.
Services
Makeup Skincare Fragrance Haircare Body Care Nail Products Sun & Tan Men's Grooming Beauty Tools Gift Sets
Details
  • Year established: 1995
Highlights and features
  • We offer over 30 years of expertise in curating premium beauty products at unmatched prices.
  • Our partnerships with leading brands ensure authentic products with up to 70% savings.
  • We provide a seamless online shopping experience with UK-wide free delivery on orders over 30.
  • Our product range covers 1,400+ items across makeup, skincare, haircare, and fragrance categories.
  • We prioritise customer satisfaction with transparent pricing and hassle-free returns.
Services
Discounted Makeup
East End Cosmetics provides a comprehensive selection of discounted makeup products, including foundations, eyeshadows, and lipsticks from top brands. Our offerings cater to diverse beauty needs, ensuring high-quality application and long-lasting wear. Customers benefit from savings of up to 70% on items like Maybelline Shiny Licious Gloss and Max Factor Pan Stick Foundation.
Skincare Essentials
Our skincare range features anti-ageing creams, moisturisers, and treatments from trusted brands like L'Oreal and Garnier. Products such as the L'Oreal Revitalift Eye Cream target specific concerns while promoting healthy skin. With prices up to 70% off, we make premium skincare accessible to all budgets.
Fragrance Collection
Discover designer fragrances for men and women at competitive prices, including Ben Sherman London Calling EDT and Marc Jacobs Decadence Eau De Parfum. Our collection balances affordability with luxury, offering savings of up to 50% on select scents.
Haircare Solutions
We stock shampoos, conditioners, and styling products from brands like Garnier Fructis and L'Oreal Paris. Highlights include the Garnier Nutrisse Hair Colour Kit and L'Oreal Elvive Nutri-Gloss Conditioner, all available at discounted rates to enhance hair health and appearance.
Sun & Tan Products
Our sun and tan range includes self-tanning lotions, bronzers, and aftersun care from Sunkissed and Garnier. Products like the Sunkissed Rapid Tan Mousse deliver natural-looking results while protecting skin health, with prices up to 50% below high-street rates.
Questions
What payment methods does East End Cosmetics accept?
We accept major credit/debit cards, PayPal, Apple Pay, and Google Pay for secure online transactions.
Do you offer free delivery?
Yes, we provide free UK delivery on all orders over £30.
Can I return products if I'm not satisfied?
Yes, we offer hassle-free returns within 30 days of purchase for a full refund.
Are your products authentic?
All items are sourced directly from authorised suppliers to guarantee authenticity.
How often do you update your product range?
New products and limited-edition collections are added weekly to keep our offerings fresh and diverse.
Do you have a loyalty program?
Yes, our loyalty scheme rewards repeat customers with exclusive discounts and early access to sales.
Reviews (6)
Chasidah L.
Apr 25, 2021 Report
Absolutely disgraceful behaviour from the elderly female proprietor. Was extremely rude to me. The male assistants followed me around the shop. Such an unwelcome, intense, unfriendly atmosphere. The products were very old, often with dust on the boxes. Most of the fragrances were copies. The shop was filthy. The prices were not competitive. I would give the shop a zero rating, but the system won't allow. If you want to be ripped-off, abused, accused of stealing & have a generally unpleasant retail experience- go to East End Cosmetics. Enter at your own risk!!
Viktoria Libiakova
Feb 07, 2020 Report
Terrible customer service. No point dealing with this company, there are plenty of other companies that appreciate business.
Amelia Blackpond
Nov 17, 2019 Report
Im not surprised to read all the reviews as in 2012, I had the exact same experience of appalling customer service for a hair product that I bought. It was hair relaxer and the box was missing a vital part, neutralising shampoo. The weird thing was this box looked like it was it had been re-sealed but I didnt question it until I discovered the missing item. I went back with my receipt only to accused of stealing the shampoo and wanting another for free. I was shouted at by the same elderly woman in front of other customers. I called up trading standards at the time and a nice lady at the
Daphne Petrich
Sep 02, 2019 Report
With all the consistently similar reviews, I seriously wonder why this place is still in business. If your goal is to be verbally abused, made to wait for no apparent reason, cheated and scammed you will not be disappointed! The authenticity, sourcing and quality of the products, particularly the fragrances is highly questionable!
Yvonne Yvonne
Aug 15, 2019 Report
Dreadful, don't give these thieves your money. I ordered 15 worth of goods and heard nothing back from them at all. I'll be claiming a refund via my bank. I'm also going to draw attention to every other similar case of this to the police, this isn't just bad business, in my opinion it's deliberate fraud. Wouldn't have given them any stars but the system wouldn't allow me to post without giving one.
Marta Jonca
Jan 29, 2019 Report
I bought from EEC online.I did not get goods which I payed for(I waited more than 10 working days).I try to contact with them but I did not get any response.I requested refund with paypal. Time and money wasters.