Business Details
UK's Leading Agricultural Machinery and Technology Show
LAMMA Show is the UK's premier agricultural machinery and technology exhibition, established to connect farmers and industry professionals with cutting-edge innovations. Our event showcases over 600 exhibitors annually, featuring the latest advancements in tractors, arable machinery, and sustainable farming solutions. With a history spanning over four decades, we provide unparalleled networking opportunities, expert-led seminars, and exclusive machinery launches.Our team combines deep industry expertise with logistical excellence to deliver a comprehensive platform for business growth and knowledge exchange. We maintain strict adherence to professional standards, ensuring transparent communication, ethical practices, and measurable value for both exhibitors and attendees.
Services
Agricultural Exhibitions
Industry Seminars
Networking Events
Product Launches
Trade Networking
Highlights and features
- We host the UK's largest agricultural machinery exhibition with 600+ global exhibitors
- Our event features exclusive machinery launches and UK debuts
- We provide expert-led seminars and networking opportunities with industry leaders
- Our team delivers 40+ years of combined experience in agricultural event management
- We offer tailored solutions for all farming sectors including dairy, beef, and arable
What people say
Great networking opportunities
Excellent exhibitor range
Cutting-edge technology
Expert-led seminars
Valuable business connections
Services
Agricultural Exhibitions
LAMMA Show delivers the UK's largest agricultural machinery exhibition featuring 600+ global exhibitors. Our platform connects farmers with cutting-edge technology, from tractors to sustainable solutions. The event provides direct access to industry innovations and face-to-face consultations with manufacturers.
Industry Seminars
Our expert-led seminars offer technical knowledge and market insights from agricultural professionals. These sessions cover equipment advancements, farming efficiency improvements, and industry trends. Attendees gain actionable intelligence to enhance their operations through structured learning opportunities.
Networking Events
We facilitate business growth through targeted networking opportunities between farmers, suppliers, and industry leaders. Our platform enables relationship-building with global manufacturers and local service providers. The event creates an environment for collaborative partnerships and commercial development.
People
Mike Hartley
Sales Director
With extensive experience in agricultural event management, Mike leads our sales strategy and exhibitor relations. He ensures clients receive tailored solutions for maximum event ROI.
Ajesh Visram
Head of Sales
Ajesh brings deep sector knowledge to our sales operations, focusing on expanding exhibitor participation and visitor engagement. He maintains strong industry relationships to enhance event value.
Rachel Lewis
Head of Event Marketing
Rachel oversees marketing strategy to maximise event visibility and attendee numbers. She develops campaigns that highlight our unique value proposition to the agricultural community.
Questions
When and where is LAMMA Show 2026?
LAMMA Show 2026 runs 14-15 January at the NEC Birmingham, open 8:00am-6:00pm on Wednesday and 8:00am-4:30pm on Thursday.
How do I register for free tickets?
Visit our website to claim free tickets in advance. Each visitor requires an individual ticket for entry to the NEC venue.
What exhibitor opportunities are available?
We offer stand bookings from 10.204 to 20.690 sizes with full marketing support. Contact our sales team for specific availability and pricing.
Are there accommodation options nearby?
The NEC Birmingham has partnered with local hotels for visitor discounts. Check our website for accommodation packages and transport options.
What transport options exist for attendees?
The NEC offers direct rail links from Birmingham Airport and city centre. Free shuttle buses operate from designated parking areas during event hours.
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