Business Details
26 Years
experience
Your Trusted Partner for Market Research Solutions
Established in 2000, Jungle Green is a boutique marketing research agency that combines qualitative and observational research with quantitative methodologies to deliver balanced insights. Our team of highly experienced researchers, each with over 20 years in the industry, works collaboratively with clients across transport, tourism, retail, communications, and not-for-profit sectors. Based in Bristol, we operate nationally with a strong focus on the North and East of England, offering tailored solutions that enable informed decision-making and competitive advantage.Our commitment to ethical standards is demonstrated through our MRS Company Partnership and adherence to the Market Research Society Code of Conduct. We pride ourselves on delivering actionable insights that drive strategic growth while maintaining a down-to-earth, client-centric approach.
Services
Market Research
Qualitative Research
Quantitative Research
Stakeholder Surveys
Health Panel Recruitment
Brand Experience Analysis
Communications Audits
Policy Research
Customer Satisfaction Studies
Product Development Research
Details
- Year established: 2000
Highlights and features
- We combine qualitative and quantitative research methods for comprehensive insights
- Our team has over 20 years' experience in market research across multiple sectors
- We are accredited by the Market Research Society with annual CPD programmes
- We deliver tailored research solutions with a focus on practical applications
- Our flexible approach adapts to local population needs and business requirements
Associations and certifications
- Market Research Society (MRS)
What people say
Sterling and insightful report
Exceptional research consultancy
Second-to-none customer service
Positive professional attitude
High quality work
Services
Market Research
We provide comprehensive market research combining qualitative and quantitative methodologies. Our approach delivers actionable insights for strategic decision-making in transport, healthcare, and commercial sectors. With over 20 years' industry experience, we tailor research designs to meet specific client needs while maintaining rigorous analytical standards.
Stakeholder Surveys
Our stakeholder survey expertise spans 14 years with transport operators, NHS Trusts, and professional bodies. We design and implement annual research exercises that translate complex challenges into measurable insights, supporting evidence-based policy development and service improvements through both quantitative data and observational analysis.
Health Panel Recruitment
We specialise in recruiting and hosting health panels for integrated care systems. Our services include questionnaire design, data collection, and comprehensive analysis to support healthcare improvements. Recent projects include managing panels for Bristol, North Somerset, and South Gloucestershire ICB with over 1,400 participants across multiple online surveys and focus groups.
Qualitative Research
Our qualitative research combines in-depth interviews and observational techniques with rigorous analysis. The team conducts specialist research with diverse audiences including senior executives, families, and minority ethnic groups, delivering insights that inform product development, policy formulation, and communications strategies across commercial and public sectors.
Communications Audits
We conduct comprehensive communications audits for transport operators and public sector organisations. Our methodology combines stakeholder feedback with observational research to evaluate communication effectiveness, identify improvement opportunities, and develop targeted strategies that enhance customer engagement and service delivery outcomes across multiple platforms and audiences.
People
Janice Guy
Founder
Chartered Marketer with over 30 years' experience in market research, specialising in transport and not-for-profit sectors. Holds MRS accreditation and conducts educational seminars. Founded Jungle Green in 2000 after qualifications with the Chartered Institute of Marketing.
Abby Jones
Qualitative Research Specialist
Twenty-three years' experience in child and family research, working with government and international agencies. Holds first-class marketing degree and founded People Tree Research in 2010. Specialist in policy-related research for education and health sectors.
Gerry Gibbs
Qualitative Moderator
25 years' research experience across consumer and B2B sectors. Specialises in new product development research and holds MA in Export Marketing. Conducts interviews with diverse audiences from senior executives to families with children.
Julie Ford
Data Processing Manager
Integral to Jungle Green's operations since inception, managing data processing, coding, online surveys and fieldwork. Combines technical expertise with proactive support for research projects while maintaining website operations and technical infrastructure.
Questions
What market research methodologies do you use?
We combine qualitative techniques including interviews and observational research with quantitative methods, using both online surveys and traditional data collection approaches tailored to client needs.
Which sectors do you specialise in?
Our expertise covers transport, tourism, retail, communications, healthcare, and not-for-profit sectors, with particular strength in public sector research and stakeholder engagement.
Are you GDPR compliant?
Yes, we maintain strict data protection standards and are updating procedures to ensure full GDPR compliance. Our privacy policy details how we handle client and participant information.
How do you ensure research quality?
As MRS Company Partners, we follow annual CPD programmes and adhere to the Market Research Society Code of Conduct, ensuring rigorous methodology and ethical standards.
Can you work with tight deadlines?
Yes, our flexible business model enables rapid deployment of research solutions while maintaining methodological rigour, as demonstrated in multiple time-sensitive transport sector projects.
