Business Details
34 Years
experience
Strategic Storytelling Experts
Established in 1992 and reimagined in 2006, we are a strategic storytelling agency dedicated to helping tech and purpose-driven businesses articulate their value through compelling narratives. Our team combines sector expertise with creative processes to transform complex ideas into clear, actionable propositions. With over three decades of experience, we have developed a reputation for aligning brand purpose with audience needs through research-driven insights and collaborative workshops. Our methodology prioritises human-first storytelling, ensuring messages resonate across sales, marketing, and investor communications.Clients benefit from our proven track record in crafting content that builds trust, drives engagement, and accelerates business growth. We maintain transparency in our operations, focusing on long-term partnerships that evolve with our clients' changing needs. Our team's deep understanding of B2B tech markets, combined with our agile approach, enables us to deliver tailored solutions that stand out in competitive landscapes. We measure success through client alignment, audience impact, and measurable business outcomes.
Services
Proposition Design
Story Writing
Content Creation
Writers' Room
Sales Enablement
Details
- Year established: 1992
Highlights and features
- We have over 30 years of experience in B2B tech communications
- Our collaborative discovery process ensures deep market understanding
- Human-first storytelling approach that builds authentic brand connections
- Proven methodology for transforming complex ideas into actionable propositions
- Track record of delivering measurable business outcomes for global clients
What people say
Help us stand out
Critical partner
Strategic and think well beyond
Find new angles
Content that converts
Services
Proposition Design
We help businesses articulate their unique value through research-driven workshops and strategic messaging. Our process identifies core differentiators and translates them into compelling narratives that resonate with target audiences. By aligning internal stakeholders and external messaging, we create propositions that drive market differentiation and commercial success.
Story Writing
Our storytelling service transforms business purpose into engaging narratives that build brand authority. Through collaborative workshops and market research, we craft stories that connect emotionally while maintaining strategic clarity. The resulting narratives provide consistent messaging across all customer touchpoints, from investor decks to sales conversations.
Content Creation
We produce purposeful content tailored to each stage of the customer journey. Our approach combines market insights with creative execution to deliver blogs, reports, and sales enablement materials that build trust and drive conversions. Content is strategically mapped to audience needs and business objectives for maximum impact.
Writers' Room
This intensive workshop format develops content strategies through team collaboration. Quarterly sessions combine brainstorming, narrative mapping, and hands-on writing to generate authentic marketing content. The process builds internal capabilities while ensuring brand messaging remains aligned with business goals and audience needs.
Sales Enablement
We create targeted materials that support sales conversations at every stage. Our deliverables include talk tracks, playbooks, and one-pagers that translate complex propositions into persuasive arguments. Content is designed to address specific buyer concerns while maintaining consistent brand messaging across all customer interactions.
People
Alice Turner
Senior Account Manager
Strategic thinker specialising in client relations and project delivery. Experienced in managing complex B2B tech accounts, with a focus on aligning client objectives with creative execution. Passionate about delivering measurable business outcomes through collaborative partnerships.
Sharon Tanton
Content Director
Award-winning content strategist with expertise in B2B marketing. Co-author of 'Valuable Content Marketing', she specialises in transforming technical concepts into engaging narratives. Focuses on creating content that builds brand authority and drives audience engagement through strategic storytelling.
Mark Waite
Co-founder
Public relations specialist with over 25 years' experience in B2B tech communications. Specialises in strategic messaging and brand positioning. Brings extensive industry knowledge to client strategy sessions, focusing on creating clear, impactful communications that cut through market noise.
Andy Williams
Co-founder
Content strategist and copywriting expert with deep expertise in B2B marketing. Specialises in developing compelling brand narratives and sales enablement content. Combines creative writing skills with commercial awareness to deliver messaging that drives business results and market differentiation.
Questions
How do you help tech businesses articulate their value?
Through structured discovery workshops that identify core differentiators and translate them into clear, actionable propositions aligned with market needs.
What makes your storytelling approach different?
We combine market research with collaborative workshops to create narratives that balance emotional resonance with strategic clarity for business impact.
How do you ensure content effectiveness?
Content is mapped to specific audience needs at each customer journey stage, with measurable outcomes tied to business objectives.
What is the Writers' Room process?
Quarterly collaborative sessions combining brainstorming, narrative mapping, and hands-on writing to develop authentic marketing content aligned with business goals.
How do you support sales teams?
We create targeted sales enablement materials like talk tracks and playbooks that translate complex propositions into persuasive, actionable content for client interactions.
