Business Details
36 Years
experience
Your Trusted B2B Tech PR Partner in London
Established in 1990, ITPR is one of the UK's longest-serving B2B technology PR consultancies. Our data-driven approach combines digital PR, content creation, SEO, and media relations to build brand awareness and drive business growth. With decades of combined experience, our team delivers measurable campaigns tailored to the unique needs of B2B technology clients. We operate as a strategic consultancy rather than a traditional agency, integrating ourselves into clients' teams to provide expert advice and execution.Our focus on impact, trust, and client relationships has earned recognition, including the 2023 SME News award for Best B2B Technology PR Consultancy. We serve clients globally from our UK base, working with software vendors, hardware providers, and data centres across sectors like SaaS, fintech, and retail technology. Our proven methodology combines thought leadership, targeted media engagement, and analytics to demonstrate tangible ROI.
Services
Media Engagement
Content Creation
SEO PR
Thought Leadership
Press Release Distribution
PR Measurement
SaaS PR
Retail Tech PR
Accounting Tech PR
PR for Startups
Details
- Year established: 1990
Highlights and features
- We have over 30 years of experience in B2B technology PR since 1990
- Our data-driven campaigns deliver measurable media coverage and SEO improvements
- We operate as strategic consultants, not just a traditional PR agency
- Our team holds professional accreditations from CIPR and Google Analytics
- Proven success in launching international tech companies into the UK market
Associations and certifications
- NLA
- CLA
- HubSpot
- Google Analytics
- CIPR
What people say
Exceeded expectations
Proactive creative ideas
Integral part of our team
Measurable media coverage
Strategic industry positioning
Services
Media Engagement
Our media engagement strategy secures coverage in high-authority technology publications through targeted outreach and story pitching. We build relationships with sector-specific journalists to position clients as industry thought leaders. This service delivers measurable media placements that enhance brand credibility and drive website traffic.
Content Creation
We develop strategic content including press releases, thought leadership articles, and case studies that resonate with target audiences. Our content combines technical expertise with compelling narratives to support SEO and media relations objectives. This approach establishes clients as authoritative voices in their technology niche.
SEO PR
Our SEO PR service combines traditional media relations with digital marketing strategies to build high-quality backlinks. We create shareable content that improves search engine rankings while securing valuable media coverage. This dual approach increases online visibility and drives qualified traffic to client websites.
Thought Leadership
We develop and promote thought leadership campaigns that position clients' executives as sector experts. Through strategic content development and media placements, we create opportunities for speaking engagements and industry commentary that enhance brand credibility and influence.
PR Measurement
Our measurement service uses Google Analytics and media monitoring tools to track campaign performance against business objectives. We provide detailed reports on media coverage, website traffic, and lead generation to demonstrate ROI and inform strategy adjustments for continuous improvement.
People
Akichika Kitiyama
Head of Global Marketing
Leading global marketing efforts for Makip, Akichika partnered with ITPR to successfully launch the Japanese tech company in the UK market, achieving significant media coverage and brand recognition.
Tracy Payne
Marketing Manager
As Marketing Manager at iplicit, Tracy has collaborated with ITPR to position company spokespeople as thought leaders, resulting in extensive Tier A media coverage and increased industry influence.
Anthony Lamoureux
CEO
As CEO of Velocity Smart Technology, Anthony has worked with ITPR to develop strategic PR campaigns that secured national media coverage and positioned the company as a leader in its technology sector.
Questions
What B2B technology sectors do you specialise in?
We focus exclusively on B2B technology sectors including SaaS, fintech, retail technology, and data centres, working with both established vendors and emerging startups.
How do you measure PR campaign success?
We use Google Analytics for website performance tracking and media monitoring tools to quantify coverage, backlinks, and audience reach against predefined business objectives.
Can you help international tech companies enter the UK market?
Yes, we specialise in UK market entry strategies, having successfully launched companies from Japan, Europe, and the US with tailored PR campaigns and media outreach.
What's your approach to thought leadership?
We develop strategic content and media opportunities that position executives as industry experts through bylined articles, speaking engagements, and targeted media placements.
How do you ensure media coverage quality?
Our team maintains relationships with Tier A technology publications and journalists, focusing on securing placements in high-authority outlets that align with client business goals.
Reviews (1)
Rebecca S.
Jul 29, 2019
Report
Organized, thorough, and knowledgable team. They know the media landscape well and provide a great service.
