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Trusted Financial Solutions in Cheadle
Shepherds Friendly has been a trusted name in financial services since 1826, built on principles of fairness and mutual benefit. As a member-owned organization, we prioritize our clients' needs over shareholder profits, offering a range of investment, insurance, and savings products designed for simplicity and long-term security. Our expertise spans Investment ISAs, Junior ISAs, Over 50s Life Insurance, and Income Protection, all managed by experienced professionals committed to delivering steady returns and personalized support. Recognized with accolades including Investors in People Platinum and a 5-star Defaqto rating, we combine nearly two centuries of experience with modern financial solutions.

Our member-centric approach ensures transparency, with no hidden fees and a commitment to ethical investing. Headquartered in Cheadle, Cheshire, we serve UK residents with products that balance risk management and growth potential, backed by FSCS protection and a 96% claims success rate in 2024. Through continuous innovation and a focus on customer education, we empower individuals to secure their financial futures with confidence.
Services
Investment ISA Junior ISA Over 50s Life Insurance Income Protection Fixed Rate Bonds
Highlights and features
  • Member-owned mutual with profits reinvested for client benefit
  • 200-year heritage of financial expertise and stability
  • Expert fund management with consistent quarterly bonus payments
  • FSCS protection covering 100% of investments up to limits
  • 96% income protection claims paid in 2024 (industry average 80%)
Associations and certifications
  • FSCS
  • Investors in People Platinum
  • Women in Finance Charter
What people say
Quick setup process Great app functionality Happy with service Easy and quick Good customer support
Services
Investment ISA
Our Investment ISA offers a managed portfolio with quarterly bonuses, aiming to deliver steady returns above cash accounts. Expertly managed by Royal London Asset Management, it balances equities, bonds, and property investments with medium-low risk. Designed for minimum 5-year terms, it includes FSCS protection and no withdrawal charges, though values may fluctuate with market conditions.
Over 50s Life Insurance
Guaranteed acceptance life insurance for ages 50-80 provides tax-free lump sums from 10 monthly premiums. No medical questions required, with optional Co-op Funeralcare discounts up to 250. Premiums fixed until age 90, offering peace of mind for funeral costs and family financial security, though coverage excludes Northern Ireland.
Income Protection
Covers up to 70% of income (max 33,600/year) for illness/injury-related work absence. Available from 5 monthly with 1-2 year benefit periods. Features 24/7 Nuffield Health GP access, bereavement payments, and 96% claims success rate. No premium increases for health conditions, with claims processed within 48 hours.
Junior ISA
Tax-free investment account for children up to 9,000/year, maturing at age 18. With-profits fund smooths market volatility with guaranteed minimum returns, managed responsibly by Royal London. Includes ISA Boost cashback and flexible contributions from family, with funds protected against early withdrawal until maturity.
Fixed Rate Bonds
5-year fixed-rate bonds offering 3.41% AER on investments from 1,000-125,000. Fully FSCS-protected with lump sum payout upon maturity or death. No early withdrawals allowed except exceptional circumstances, with tax implications for higher-rate payers requiring self-assessment declarations.
Questions
What investment options are available?
We offer Investment ISAs, Junior ISAs, and With-Profits Funds managed by Royal London Asset Management, focusing on diversified portfolios with medium-low risk profiles.
How do I make a claim?
Submit online forms for Income Protection or Life Insurance claims, with support available via phone or email during business hours.
Are my investments protected?
All investments qualify for FSCS protection covering 100% of value up to regulatory limits.
Can I withdraw funds early?
Fixed Rate Bonds prohibit early withdrawals; ISAs allow access but may reduce returns through market value adjustments.
What happens if I move abroad?
Contact our Member Services team to discuss options for maintaining or transferring your policy when relocating overseas.
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Reviews (5)
Brian Thomson
Jul 20, 2021 Report
They don't answer the phones. I've just tried calling at 12pm & when my call was answered, whoever answered it hung up (I assume so they could go for lunch!) and when I called back it rang out - I let it ring for over 10 minutes before finally giving up.
Amateur Hour!
Mike Harris
Mar 05, 2021 Report
Opened two accounts with ease. Now very concerned after reading reviews that they are in control of the mvp reduction. Looking to move isa from Lloyd's to here for my kids to withdraw in 6 and 8 years time.. is this a right move or would they consider it a short term investment and apply a market reduction. Humm.
Jason Wood
Feb 14, 2021 Report
I asked to withdraw my money nearly a year after covid my investment of 19650 made around 1% they told me I have to pay mvr of 10% when I need my money not happy there using covid to keep my money
Alenna Bennett
Dec 27, 2020 Report
Quick and easy to set up. Website gives you all the information you need to make an informed decision about the products that fit your circumstances and clearly lays out expectations.
Seth Plumbley
Oct 14, 2020 Report
The website was easy to use and the language used was easy to understand (no jargon). The customer service team were very friendly and helped me throughout the whole process of organising my over 50's life assurance.