Business Details
Trusted PR & Marketing for Spa & Wellness Businesses
Established over 18 years ago, we have dedicated our expertise to elevating spa and wellness businesses globally. Our team combines deep industry knowledge with strategic PR, influencer marketing, and content creation to enhance brand visibility and drive growth. With a proven track record of collaborating with hundreds of brands, we specialise in crafting compelling narratives that resonate with target audiences across digital, print, and broadcast media. Our services extend beyond traditional PR to include social media strategy, user-generated content, and comprehensive marketing solutions tailored to the unique needs of the wellness sector. We pride ourselves on maintaining strong relationships with journalists and influencers, ensuring our clients receive impactful coverage and engagement.Our commitment to excellence is reflected in our client-centric approach, where we prioritise understanding each business's goals to deliver bespoke, results-driven campaigns. With offices in London and a global network, we bridge the gap between emerging and established brands and their target markets. Our team's passion for wellness, combined with decades of collective experience, positions us as trusted partners in the industry. We continuously adapt to evolving trends, ensuring our clients remain at the forefront of the spa and wellness landscape. From reputation management to product launches, our expertise empowers businesses to achieve sustained success.
Services
PR
Influencer Marketing
Social Media & Content
UGC Service
Marketing
Highlights and features
- We have over 18 years of experience in spa and wellness PR
- Our team includes experts with diverse industry backgrounds
- We maintain strong relationships with leading wellness journalists
- We offer tailored campaigns for both emerging and established brands
- We combine PR with innovative digital marketing strategies
Services
PR
Our PR service creates compelling narratives that connect spa and wellness brands with target audiences through media coverage. We leverage established relationships with journalists in beauty, health, and travel sectors to secure placements in print, digital, and broadcast platforms. With strategic campaign development, we help businesses increase brand awareness, manage reputations, and drive customer engagement.
Influencer Marketing
We connect wellness brands with vetted influencers through our Spa Influencer Collective database. Our tailored campaigns identify content creators who align with brand values to promote products and services effectively. From short-term collaborations to long-term ambassador programs, we ensure authentic engagement that builds trust and drives conversions within the wellness community.
Social Media & Content
Our social media and content creation services produce industry-specific material for blogs, websites, and social platforms. We develop strategic campaigns that increase engagement, grow follower bases, and attract business partners. Our team provides ongoing content support that maintains brand consistency while showcasing expertise in the spa and wellness sector through visually compelling and informative material.
UGC Service
Our UGC service partners with content creators who produce authentic, on-brand material for wellness brands. Unlike traditional influencer campaigns, we focus on cost-effective content creation that builds trust and engagement. We manage the entire process from ideation to execution, delivering high-quality visual content that resonates with target audiences and drives conversions through genuine brand advocacy.
Marketing
Beyond PR, we offer comprehensive marketing solutions including brochure design, advertising, exhibition support, and video production. Our team develops strategic campaigns that combine traditional and digital marketing techniques to create cohesive brand experiences. From product launches to spa package promotions, we provide end-to-end marketing support that aligns with business objectives and industry trends.
People
Tracey Stapleton
Managing Director
With 30 years' experience in PR, Tracey founded Spa PR and established herself as a key figure in the wellness industry. She specialises in strategic brand development and client relationship management.
Alex Bridgwater
Account Director
Beauty and wellness expert with 12 years' PR experience, Alex combines journalism skills with industry knowledge to create compelling campaigns for aesthetics and holistic health brands.
Keren Gatty Saunt
Senior Account Manager
With 20+ years in PR, Keren brings international expertise in hotel, spa, and beauty sectors, developing strategic campaigns that deliver measurable business results for global and independent brands.
Georgia Lovell
Account Manager
Specialising in lifestyle and travel PR, Georgia builds strong media relationships while managing campaigns for wellness brands and tourism clients with a focus on increasing brand awareness.
Katie Pezzack
Junior Account Manager
Recent graduate with first-class honours, Katie combines political science expertise with emerging wellness industry knowledge to develop brand reputations through strategic communications.
Questions
What services does The Spa PR Company offer?
We provide PR campaigns, influencer marketing, social media management, user-generated content creation, and tailored marketing strategies for wellness businesses.
How long has the company specialised in spa PR?
We have focused exclusively on spa and wellness PR for over 18 years, working with global brands and emerging businesses.
Can you help international wellness brands?
Yes, our expertise extends to supporting businesses worldwide through our established media and influencer networks.
What makes your PR approach unique?
We combine industry-specific knowledge with creative storytelling and data-driven strategies to deliver measurable business results.
Do you work with both large and small businesses?
We tailor our services to suit businesses of all sizes, from independent spas to international wellness chains.
