Business Details
Your Trusted Partner for Performance Marketing Solutions
Founded on the principle that marketing should deliver tangible business growth, FoundUB4 specialises in transforming digital advertising into scalable revenue engines. Our approach combines senior-level strategy with AI-driven optimisation to ensure every campaign componentfrom audience targeting to funnel architectureis engineered for conversion. With over two decades of collective experience in paid media, our team focuses exclusively on performance marketing, eliminating vanity metrics in favour of measurable ROI.We prioritise CRO integration, real-time data analysis, and full-funnel accountability, serving brands seeking to convert clicks into customers. Our methodology leverages proprietary AI tools for continuous campaign refinement while maintaining direct access to lead strategist Barrie, ensuring strategic alignment with client objectives. By rejecting junior-level delegation and cookie-cutter solutions, we deliver custom growth systems tailored to each brand's unique scaling requirements.
Services
Meta Ads
Google Ads
CRO
Growth Strategy
Performance Marketing
Highlights and features
- We implement AI-enhanced optimisation for smarter campaign decisions
- Our senior-led execution guarantees expert-level strategic direction
- CRO is integrated into every advertising campaign by default
- We provide clear reporting tied directly to business performance metrics
- Our team has 20+ years of combined experience in paid media strategy
What people say
Qualified enquiries doubled
Noshows dropped
Reliable booked calls
CRO fixed our pages
Smart followup system
Services
Meta Ads
We create high-converting Meta advertising campaigns across Facebook, Instagram, and Messenger platforms. Our approach combines scroll-stopping creative with full-funnel strategy to ensure every ad dollar generates measurable business results. By integrating CRO from campaign inception, we optimise targeting, ad creative, and landing pages to maximise ROI for brands seeking scalable social media advertising solutions.
Google Ads
Our Google Ads management focuses on capturing high-intent audiences through Search, Shopping, and Performance Max campaigns. We develop conversion-first landing pages and implement smart automation to target buyers actively searching for solutions. With emphasis on measurable outcomes, our Google Ads strategy delivers targeted traffic that converts, supported by continuous AI-powered optimisation and performance analysis.
Conversion Rate Optimisation
We specialise in identifying and fixing conversion bottlenecks across digital marketing funnels. Our CRO process systematically audits landing pages, lead forms, and user journeys to maximise conversion potential. Using data-driven insights and AI-powered testing, we transform existing traffic into qualified leads, ensuring every marketing dollar generates maximum return through improved conversion efficiency.
Growth Strategy
Our growth strategy development creates custom roadmaps for scalable business expansion. Backed by 20+ years of paid media expertise and AI analytics, we design data-driven marketing frameworks that align with business objectives. Each strategy includes full-funnel planning, CRO integration, and execution roadmaps to ensure sustainable growth through measurable, optimised marketing systems.
Performance Marketing
We deliver performance marketing solutions that prioritise measurable business outcomes over vanity metrics. Our approach combines senior-level strategy with AI-powered campaign management to create scalable growth systems. By focusing exclusively on ROI-driven tactics across paid media channels, we ensure every marketing initiative directly contributes to client revenue growth through proven, trackable methodologies.
People
Barrie
Founder & Lead Strategist
With over 20 years of paid media experience, Barrie leads all strategic initiatives at FoundUB4. He specialises in creating scalable growth systems that combine AI-powered optimisation with senior-level strategy, ensuring every campaign delivers measurable ROI through performance-driven marketing frameworks.
Questions
Do you really include CRO with every campaign?
Yes, every campaign includes funnel optimisation and conversion strategy to ensure clicks turn into customers through systematic process improvements.
How exactly do you use AI in your services?
We use AI for audience targeting, ad testing, budget optimisation, and funnel insights to make smarter decisions that improve ROI through continuous learning systems.
Will I work with you directly or an account manager?
You'll work directly with Barrie, our founder and lead strategist, ensuring senior-level expertise guides every decision without junior delegation.
What ad spend ranges do you typically work with?
We accommodate various budgets including under £1k, £1k-£3k, £3k-£10k, and over £10k monthly ad spend allocations.
How do you measure campaign success?
We focus on measurable business outcomes like qualified leads, conversion rates, and ROI rather than vanity metrics through detailed performance reporting.
What makes you different from other agencies?
We combine senior-led strategy, AI-powered optimisation, and CRO integration with direct access to lead strategist Barrie, avoiding junior-level execution.
Reviews (5)
Jackie Marriott
Nov 04, 2019
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Barrie was brilliant at supporting me and giving me encouragement. He is easy to talk to and is happy to explain everything. He understood my business and its requirements and now I have a website which works just as I want it to. I would work with him again in a moment.
Pat Shaw
Nov 26, 2018
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We have worked with Barrie at FoundUB4 for a number of years now and he has helped our business to grow via social media. His knowledge is second to none and takes time to understand your business so that the campaign works well. If you are looking for help in this area then I would not hesitate in recommending him.
Leon Webster
Nov 17, 2017
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Since joining up with FoundUB4, my business has grown steadily. Barrie is always there if i need to catch for a chat or ask a question. Looking forward to working with Barrie for the foreseeable future. Would highly recommend.
Russell Platel
Jul 02, 2013
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Very good experience. Barrie works hard on our account and is always responsive to any requests or explanations I might need. Happy to recommend.
Robert Clark
Jun 29, 2013
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We have been very pleased with the service provided by FoundUB4, and the Facebook Fanpage that they set up for our business. They have provided us with excellent customer service, not only when setting up our account, but also on an ongoing basis, with all queries answered quickly and professionally. Would not hesitate to recommend to others.
