Business Details
4 Years
experience
Your Trusted Marketing Partner in Birmingham
We are Leopard Co, a full-service marketing agency founded in 2022 through the merger of two award-winning consultancies. Our unique BxROAR methodology combines behavioural science with data-informed strategy to create integrated campaigns across paid, earned, shared, and owned media. With expertise spanning PR, social media, digital marketing, and advertising strategy, we deliver measurable impact for clients in sectors including Pet, Student, Health, and Hospitality.Our team of experienced professionals works as an extension of client teams, focusing on achieving business objectives through sharp strategy and proven communications expertise. Backed by decades of combined industry experience, we prioritise performance measurement and continuous learning to ensure campaigns drive tangible results. Our collaborative approach and commitment to nurturing young talent through our Talent Spot programme further distinguish our service offering.
Services
Creative PR
Social Media Strategy
Digital Marketing
Advertising Strategy
Brand Development
Details
- Year established: 2022
Highlights and features
- We apply behavioural science through our proprietary BxROAR methodology for data-driven campaigns
- Our team combines 20+ years of experience from award-winning consultancies
- Specialist sector expertise in Pet, Student, Health, and Hospitality industries
- Integrated PESO model approach ensures cohesive cross-channel campaign execution
- Performance-focused with structured measurement of campaign effectiveness
What people say
Award-winning expertise
Data-driven strategies
Measurable business impact
Creative excellence
Sector specialists
Services
Creative PR
Our Creative PR services combine behavioural science with strategic storytelling to build brand awareness and drive business impact. We develop earned-first tactics including media relations, crisis management, and influencer engagement. By understanding audience motivations, we create compelling narratives that secure media coverage and shape public perception across sectors like Pet, Health, and Hospitality.
Social Media Strategy
We develop data-driven social media strategies that engage audiences and drive measurable results. Our services include content creation, community management, paid social advertising, and influencer partnerships. Using behavioural insights, we craft platform-specific content that resonates with target audiences while aligning with broader marketing objectives across multiple sectors.
Digital Marketing
Our digital marketing services encompass SEO, PPC, email marketing, and display advertising using the PESO framework. We create integrated campaigns that optimise online visibility and drive conversions. By combining behavioural science with technical expertise, we deliver digital strategies that achieve measurable business outcomes for clients in education and technology sectors.
Advertising Strategy
We develop comprehensive advertising strategies covering digital, traditional, and out-of-home channels. Our services include media buying, campaign planning, and performance optimisation. Using audience insights and market analysis, we create targeted advertising solutions that maximise ROI while aligning with brand positioning and business objectives.
Brand Development
Our brand development services focus on creating distinctive brand identities and strategic positioning. We offer brand audits, identity design, and messaging frameworks informed by behavioural insights. By aligning brand strategy with market opportunities, we help businesses establish strong market presence and customer loyalty across various industry sectors.
People
Anthony Tattum
Chief Marketing Officer
With over 20 years in marketing communications, Anthony leads strategic development at Leopard Co. He previously co-founded Big Cat agency, specialising in B2B and technology sector campaigns.
Rachel Roberts
CEO
Rachel co-founded Leopard Co through the merger of leading consultancies. She brings extensive experience in integrated marketing campaigns for public sector and health sector clients across the UK.
Michael Hobbs
Chairman
Michael provides strategic leadership with 25+ years in the marketing industry. He previously served as chairman for multiple award-winning agencies before joining Leopard Co's leadership team.
Anna Baker
Operations Director
Anna oversees agency operations and talent development. She manages the Talent Spot programme, which has trained over 100 young professionals in marketing communications since its launch.
Laura Rudolph
PR Director
Laura leads the PR team with specialist expertise in pet industry campaigns. She has directed award-winning PR initiatives for animal health brands and charity organisations.
Questions
What marketing services does Leopard Co offer?
We provide integrated PR, social media strategy, digital marketing, advertising strategy, and brand development services using our BxROAR methodology.
Which industries does Leopard Co specialise in?
Our primary sector expertise includes Pet, Student, Health, Hospitality & Leisure, and Business-to-Business marketing.
How does behavioural science enhance your marketing approach?
Our BxROAR methodology applies behavioural insights to create campaigns that influence decision-making through principles like social proof and loss aversion.
What makes Leopard Co different from other agencies?
We combine proprietary behavioural science methodology with cross-channel expertise and a proven track record in specialist sectors.
How do you measure campaign effectiveness?
We use performance KPIs aligned to business objectives, with continuous optimisation based on real-time data analysis.
Videos
Reviews (3)
Fiona Harrison
Jan 31, 2022
Report
Positive:Professionalism,Quality,Responsiveness,Value
Highly recommended. Brilliant team, fantastic sector knowledge, professional, creative, fun, friendly, responsive. A pleasure to work with.
Highly recommended. Brilliant team, fantastic sector knowledge, professional, creative, fun, friendly, responsive. A pleasure to work with.
Dawn Curnyn
Jul 07, 2019
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Excellent training course designed specifically for our LinkedIn learning needs which is already netting good results just a week on for the BDM and wider team. Thanks to Alissa and Rachel
Sophie Chadd
Jul 03, 2018
Report
Spotty Dog do a brilliant job for us at Mitchells and Butlers, providing a totally reliable and responsive 24 hour press office service. They also generate fantastic PR for our continual openings programme, tailored to fit our budgets with a dependable friendly team.
