Business Details
Empowering Businesses with Expert Marketing Consultancy
With over two decades of senior leadership experience in the NHS, I transitioned to establish my business as a marketing consultant, trainer, and mentor. My expertise spans strategic planning, staff management, and digital transformation, supporting organisations across the private sector, charities, and public sector throughout the East Midlands. I empower clients to align their vision with effective marketing strategies, drawing on my academic background including an MBA and extensive corporate experience.Recognised with awards such as the FSB Regional Award for Sole Trader of the Year, I prioritise integrity, client-centric approaches, and innovation. My services combine practical training, tailored consultancy, and community-building initiatives like The Marketing Club, helping businesses of all sizes connect authentically with their audiences.
Services
Marketing Consultancy
Training Workshops
Social Media Management
Email Marketing
Copywriting Services
Highlights and features
- 22 years of senior NHS leadership experience applied to marketing strategy
- Tailored programmes align business vision with marketing objectives
- Recognised with FSB Regional Award for Sole Trader of the Year
- MBA-qualified consultant combining academic rigour with practical insights
- Community-focused approach through The Marketing Club initiatives
What people say
Insightful and useful tips
Fantastic help for start-ups
Excellent strategic advice
Engaging training style
Innovative problem-solving
Services
Marketing Consultancy
Tailored marketing consultancy helping businesses align strategic objectives with effective marketing plans. Services include strategy development, digital transformation guidance, and campaign planning for SMEs, charities, and public sector organisations. Combines corporate experience with marketing expertise to deliver client-focused solutions that enhance brand visibility and audience engagement.
Training Workshops
Interactive marketing training sessions covering digital platforms, social media strategy, and content creation. Designed for small businesses, charities, and public sector teams seeking to build in-house marketing capabilities. Delivered through group workshops, one-to-one coaching, and online programmes like The Marketing Club, focusing on practical skills application.
Social Media Management
Comprehensive social media management across LinkedIn, Twitter, Facebook, and Instagram. Services include content planning, audience engagement strategies, and analytics reporting to help businesses effectively communicate their brand message. Tailored approaches for different sectors and target demographics ensure optimal platform performance.
Email Marketing
Strategic email marketing services creating targeted campaigns that build brand authority and customer relationships. Includes newsletter design, automation workflows, and performance analysis to maximise engagement and conversion rates for businesses seeking cost-effective digital communication solutions.
Content Creation
Professional copywriting for websites, blogs, and marketing materials that enhance SEO and audience engagement. Focuses on creating rich, purposeful content aligned with business goals, helping organisations establish thought leadership and improve online visibility through compelling written communication.
People
Shamshad Walker Marketing
Marketing Consultant and Trainer
Former NHS senior leader with 22 years' experience, now marketing consultant and trainer. Holds MBA and delivers strategic marketing support to SMEs, charities, and public sector organisations. Recognised with FSB Regional Award for Sole Trader of the Year. Specialises in empowering businesses to develop independent marketing capabilities.
Questions
What marketing services do you specialise in?
I offer marketing consultancy, social media management, email marketing, copywriting, and training workshops. Services focus on strategic planning, digital transformation, and skills development for businesses and organisations.
How do you help businesses develop their marketing strategies?
I work closely with clients to align business vision with marketing objectives, providing tailored guidance on digital platforms, content creation, and campaign planning to build sustainable marketing capabilities.
Are your services available outside Nottingham?
Yes, while based in West Bridgford, I provide services across the East Midlands and throughout the UK via online consultations and training programmes.
What training options do you offer?
Training includes The Marketing Club (online and in-person), one-to-one coaching, and group workshops covering social media, LinkedIn, email marketing, and digital strategy for small businesses.
Reviews (5)
Demetris Lawton
Nov 09, 2020
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Shamshad was a joy to work with. She listened to what we wanted and gave us what we needed. I would have no reservations in recomending Shamshad's services.
Jai Gilchrist
Jul 29, 2020
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Positive:Professionalism,Quality,Responsiveness
Shamshad helped me understand where my strengths and weaknesses were in my social media and taught me practical steps to make the most of my company's brand. Thank you!
Shamshad helped me understand where my strengths and weaknesses were in my social media and taught me practical steps to make the most of my company's brand. Thank you!
Hayley Masom
Jul 10, 2020
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We were lucky to be part of the Rushcliffe Borough/Shamshad Walker Marketing Campaign for helping small businesses during the Covid panademic in the summer/autumn of last year. This was really worthwhile doing as the 1 to 1 was dedicated to improving our skills in creating multiple Social Media postings via Facebook/Twitter/Instagram and the type of posts that would work and be succesful on different platforms. This method of scheduling has saved us a huge amount of time and increased our social media reach.
Harry Hughes
Jun 16, 2020
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Positive:Professionalism,Quality,Responsiveness,Value
A very useful, practical and professional service with concrete outcomes which could increase business performance. During 2020, Shamshad provided a detailed review of our use of social media, Google My Business and our own website. This included feedback on good practice, as well as pointers for the future.
A very useful, practical and professional service with concrete outcomes which could increase business performance. During 2020, Shamshad provided a detailed review of our use of social media, Google My Business and our own website. This included feedback on good practice, as well as pointers for the future.
Rural Action Derbyshire
Nov 14, 2019
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Shamshad delivered a presentation and a workshop at our Conference on Friday 8th November. Flooding was a real problem for some delegates and speakers, but Shamshad was punctual and professional. Our conference was for people who are involved in running a community building, whether as a volunteer or paid staff member. Digital marketing is now an integral part of any business and vital to enhance a presence in any market. Although, village and community halls often think of themselves as 'not-for-profit', it is often a challenge to for them to operate in a more business like manner and consider
