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Business Details
15 Years
experience
Your Trusted Running Store in Hitchin
At Well Run Sports, we combine decades of running expertise with a passion for athletic performance to provide runners of all levels with premium footwear, apparel, and specialist services. Founded in 2011 by Orville, a dedicated runner with over 20 years of experience, our store offers a curated selection of trusted brands including ASICS, NEW BALANCE, and BROOKS, alongside comprehensive gait analysis to ensure optimal shoe fit. Our commitment to quality extends beyond productswe actively support local races and running communities, offering personalized advice from professionals who understand the physical and mental benefits of running.

With a focus on customer satisfaction, we provide expert guidance daily, blending technical knowledge with a personal touch to help every runner achieve their goals. Our state-of-the-art Dartfish Technology enables precise biomechanical assessments, ensuring runners receive footwear tailored to their unique pronation patterns. Whether you're a marathon veteran or a casual walker, our mission is to enhance your experience through specialist products, education, and community engagement.
Services
Running Shoes Gait Analysis Running Apparel Accessories Skechers FitFlop
Details
  • Year established: 2011
Highlights and features
  • We offer 20+ years of running expertise from founder Orville, a three-time London Marathon runner
  • Our Dartfish Technology provides advanced gait analysis for precise footwear recommendations
  • We stock premium brands like ASICS, NEW BALANCE, and BROOKS specifically for runners' needs
  • We actively support local races and running communities in Hertfordshire
  • Our team provides daily personalized advice from experienced runners
Services
Gait Analysis
Our advanced gait analysis service uses Dartfish Technology to assess running biomechanics through video recording and slow-motion analysis. This helps determine your pronation typeover-pronation, under-pronation, or neutralto recommend footwear that enhances performance and reduces injury risk. The service combines technical precision with practical running expertise to ensure optimal shoe selection for individual needs.
Running Shoes
We offer a comprehensive range of running shoes from premium brands like ASICS, NEW BALANCE, and BROOKS, specifically designed for different pronation patterns. Our selection includes stability shoes for over-pronators, cushioning options for under-pronators, and neutral shoes for balanced runners. Each product category addresses specific biomechanical requirements while maintaining performance standards for competitive and recreational runners.
Running Apparel
Our running apparel collection features technical clothing from 1000 MILE and RONHILL designed to enhance comfort and performance. Products include moisture-wicking tops, weather-resistant outerwear, and performance leggings engineered for endurance activities. The range caters to both casual walkers and serious athletes seeking functional, durable sportswear solutions.
People
Orville
Founder
Orville established Well Run Sports in 2011 after 20 years of running experience, including completing three London Marathons. His background in amateur boxing and passion for running led to creating this specialist store. He actively supports local races and provides daily expert advice to customers.
Questions
What running shoe brands do you stock?
We stock premium running brands including ASICS, NEW BALANCE, BROOKS, MIZUNO, 1000 MILE, and RONHILL specifically selected for their performance characteristics.
Do you offer gait analysis services?
Yes, we provide comprehensive gait analysis using Dartfish Technology to assess your running style and recommend appropriate footwear based on pronation patterns.
What are your store opening hours?
Our Hitchin store is open Monday to Friday 10:00-17:00, Saturday 10:00-17:00, and closed on Sundays.
Reviews (6)
Jason Root
Jan 09, 2022 Report
Large range of products and excellent service. Able to try on running shoes and use a treadmill to test them before buying. Would definitely shop there again!
Ankie Postma
Nov 15, 2021 Report
I was allowed to try any shoe I wanted to. What a relief after not being to try anything in the pandemic.
Joel Tennant
Aug 29, 2021 Report
Very good experience, very knowledgeable staff and they stocked exactly what I was looking for. Will be my main running resource from now on!
Philippa Davis
Jun 16, 2021 Report
Great place to buy new trainers. Staff incredibly helpful and very knowledgeable. Have the facility to watch you run to ensure you get the right fitting trainers. Would highly recommend
Max Homfray-Cooper
Apr 16, 2021 Report
Went in today looking for new running shoes and was greeted by excellent customer service and great analysis of how I run. Tried on multiple shoes with helpful advice on all of them. 10/10 definitely recommend for anyone who enjoys running!
Rose R.
Apr 14, 2021 Report
The person I spoke to could not have been more helpful and actually opened shop again for me as I'd driven a long way to get there for a gait analysis. He helped me pick shoes specifically for my needs (training for a 10mile), maximum comfort and budget and answered all questions I had. Couldn't rcommend this place more. (plus it smells nice!)