Embrace Marketing

Business Details

11 Years

experience

Your Trusted B2B Marketing Partner in Manchester

Embrace Marketing is a B2B marketing agency based in Manchester, specialising in brand strategy, agile marketing, and website development to drive business growth. With over a decade of experience, we provide outsourced marketing solutions tailored to the needs of medium to large national and international B2B clients. Our dedicated team works collaboratively to understand each client's unique requirements, delivering customised strategies that enhance brand visibility and performance. We focus on brands that make a positive impact on society and the environment, combining creativity with data-driven insights to achieve measurable results. Our services include brand architecture, digital strategy, SEO, and UX design, supported by a multidisciplinary team of directors, managers, and designers.

We pride ourselves on our agility, adaptability, and commitment to client success, offering flexible support without the need for in-house expansion. Our expertise spans industries such as healthcare, technology, manufacturing, and charity, with a proven track record of solving complex marketing challenges. By staying at the forefront of industry trends and technological advancements, we ensure our clients remain competitive in a rapidly evolving landscape. Our approach prioritises transparency, collaboration, and long-term partnerships, fostering trust and delivering value at every stage of the client journey. Through workshops, case studies, and thought leadership, we continuously share insights to help businesses navigate the B2B marketing landscape effectively.

Services

Brand Strategy Agile Marketing Website Development SEO AEO UX Design Brand Development Outsourced Marketing Digital Strategy Campaign Management

Details

Year established: 2015

Highlights and features

We have a decade of experience in B2B marketing.
Our dedicated team works directly with directors and managers.
We specialise in agile marketing strategies for rapid growth.
We focus on brands making a positive impact.
We offer tailored solutions without expanding in-house teams.

Website

Update Listing

Services

Brand Strategy

Our brand strategy services help businesses define their vision, mission, and unique value propositions. We work closely with clients to create cohesive brand identities that resonate with target audiences, ensuring consistency across all touchpoints. With a focus on emotional connections and market differentiation, our strategies drive long-term brand loyalty and growth.

Agile Marketing

Agile marketing enables rapid adaptation to market changes and customer needs. We implement iterative campaigns, leveraging real-time data to optimise performance. This approach ensures efficient resource allocation, faster time-to-market, and continuous improvement, helping businesses stay ahead in competitive B2B environments.

Website Development

We design and develop high-performing websites focused on user experience (UX) and conversion. Our process includes SEO, AEO, and responsive design to ensure accessibility across devices. By aligning websites with brand strategy, we enhance online visibility and drive measurable business outcomes.

SEO

Our SEO services improve organic search rankings through technical audits, content optimisation, and backlink strategies. We prioritise both search engines and user intent, ensuring websites attract relevant traffic and convert visitors into leads, supporting sustainable growth for B2B clients.

UX Design

UX design focuses on creating intuitive, engaging digital experiences. We conduct user research and usability testing to refine navigation, accessibility, and interaction flows. By aligning design with brand identity and business goals, we enhance customer satisfaction and drive higher conversion rates.

People

Becky Reardon

Managing Director

Becky leads B2B brand strategies, focusing on brand purpose and differentiation. With extensive experience across industries, she drives impactful transformations by uncovering brand narratives that resonate emotionally with audiences.

Ciarn Reardon

Director

Ciarn specialises in marketing and digital strategies, leveraging measurement tools to assess performance. His expertise in complex challenges ensures clients receive innovative solutions aligned with the latest tech advancements and market trends.

Katie Hargreaves

Content Manager

Katie excels in content and digital marketing, crafting compelling brand stories. Her focus on audience engagement and cross-industry insights helps businesses communicate their value effectively, driving growth through strategic content.

Sarah Broughton

Senior Marketing Account Manager

Sarah manages client relationships, prioritising long-term value and results. Her client-centric approach ensures tailored strategies that align with business goals, fostering trust and sustained partnerships through transparent communication.

Atkins Ko

Digital and Website Design Manager

Atkins combines creativity and technical expertise in digital design. His multidimensional approach to web and motion graphics enhances brand engagement, delivering interactive experiences that stand out in competitive B2B markets.

Questions

What industries do you specialise in?

We work with healthcare, technology, manufacturing, sustainability, construction, professional services, academia, and charity sectors, tailoring strategies to each industry's unique challenges and opportunities.

How do you approach brand strategy?

We focus on brand purpose, differentiation, and emotional connections, conducting in-depth research to define vision, mission, and value propositions that resonate with target audiences.

Can you handle international marketing campaigns?

Yes, we support global B2B clients with strategies that consider cultural nuances, market trends, and localised content to ensure consistent brand messaging across regions.

What makes your agile marketing different?

Our agile approach combines iterative testing, real-time data analysis, and flexible resource allocation to adapt quickly to market changes, ensuring continuous campaign optimisation and measurable results.

Do you offer website redesign services?

Yes, we provide comprehensive website redesigns focused on UX, SEO, and conversion, ensuring alignment with brand strategy and technical performance standards.

How do you measure campaign success?

We use analytics tools to track KPIs such as engagement, lead generation, conversion rates, and ROI, providing transparent reports to guide data-driven decisions and strategy adjustments.

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Reviews (6)

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Jamie Collier

Nov 23, 2020 Report

I've learnt that finding the right agency is like choosing your local boozer. Both require careful consideration. A bad call will lead to one hell of a headache if you're lucky, perhaps an irate trio of Stella drinkers eye balling you if you're not. Now, proximity, price and whether they serve draft peroni are indeed factors, but above all its the people in there that dictate whether you get bang for your buck. Thankfully Becky, Ciaran and the Embrace team have been a joy to work with. Landlords who know their craft and with one look in your eye whether today is a small pink rose or the whole bottle

Stephanie Curran

Oct 24, 2020 Report

We have been working with Embrace for over 2 years now and they are a pleasure to work with. In this time, Embrace have become the marketing and branding arm for our organisation, together we have developed and implemented a 24 month marketing plan for our business. Their approach is collaborative and professional. Following on from our initial 'Needs Analysis' meeting they have allowed us to raise the profile of our business through various marketing campaigns and refreshing our branding and corporate message. We will continue to use Embrace and highly recommend them.

Karen Pitcher

Jul 10, 2020 Report

As a global manufacturing company based in Liverpool we wanted a partner who could design a suite of marketing materials to appeal to an international audience. Over the past 5 years weve worked with Embrace Marketing on several projects and their service has been great. They took the time to understand our business and objectives. Embrace worked with several leads in our business to collate the information they needed to generate engaging, creative and professional materials for us.

Matt Cummings

Jun 18, 2020 Report

I have been using Embrace Marketing's services for some time now and I would highly recommend them. Becky, Ciaran and the team are attentive, proactive and always on hand to help with our marketing requirements. Their ideas and output are innovative and creative, allowing our branding and marketing plans to develop exactly how we had envisaged. They always go above and beyond to ensure work is completed on deadline and to an excellent standard.

Sara Knowles

Jun 12, 2020 Report

Positive:Professionalism,Quality,Responsiveness,Value
Embrace Marketing have conducted a number of branding and marketing projects for me. Their professionalism and responsiveness is second to none. The team are creative and deal with all enquiries and requests quickly and effectively. I would highly recommend them as your marketing and branding supplier or partner.

Andrew Wiseman

Jun 04, 2020 Report

We've been using Embrace since the launch of our business and have always found the team to be responsive, creative and helpful. It's important to us that we can pick up the phone to them and discuss ideas - and they work with us on these, even on occasion when they know there's no income for them. This is what a trusted partnership looks like. Could not recommend highly enough.