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Business Details
17 Years
experience
Your Trusted Hair & Beauty Salon in St John's Wood, London
Passion Hair has been serving the St John's Wood community since 2009, establishing itself as a premier destination for hairdressing and beauty treatments. Founded by Gary Lui, a seasoned professional with extensive experience in top London salons, we combine technical expertise with a passion for creativity. Our team of qualified stylists specialises in bespoke haircuts, colouring, and styling for all hair types, using high-quality products like Moroccanoil to ensure optimal results. We prioritise client comfort through a welcoming atmosphere and personalised consultations, ensuring every service aligns with individual needs and lifestyles.

Recognised with a 4-star rating by The Good Salon Guide, we also offer beauty treatments including manicures, pedicures, and eyelash tinting. Our commitment extends beyond beauty, as we actively engage in charitable initiatives, reflecting our dedication to both community and craft. With flexible booking options and a focus on transparency, Passion Hair remains a trusted choice for those seeking reliable, high-standard services in a relaxed environment.
Services
Haircuts Hair Colouring Organic Hair Colour Beauty Treatments Manicures Pedicures Eyelash Tinting Nail Extensions Hair Styling Scalp Treatments
Details
  • Year established: 2009
Highlights and features
  • We have over 13 years of experience in luxury hairdressing and beauty treatments.
  • Our team consists of certified stylists with expertise in organic hair colouring techniques.
  • We use premium products like Moroccanoil for long-lasting, healthy hair results.
  • Our salon holds a 4-star rating from The Good Salon Guide for service excellence.
  • We offer bespoke consultations to create tailored hairstyles matching individual lifestyles.
Associations and certifications
  • The Good Salon Guide
What people say
Friendly and welcoming staff Pleased with colour and cut Amazing salon Reasonable price Passionate hair stylists
Services
Hair Colouring
Our expert stylists specialise in bespoke hair colouring techniques, including balayage, highlights, and organic options. Using ammonia-free formulas like Water Colour, we create vibrant, long-lasting results while protecting hair health. Clients receive complimentary colour consultations to determine the perfect shade for their skin tone and lifestyle, with options for grey coverage and colour corrections.
Haircuts & Styling
From precision cuts to dynamic styling, our team tailors services to individual face shapes and hair textures. We offer luxury blowdrys, updos, and restyling treatments using Moroccanoil products. Each appointment includes a detailed consultation to ensure the final look aligns with the client's personal style and maintenance preferences.
Beauty Treatments
Comprehensive beauty services include manicures, pedicures, and eyelash tinting. Our OPI and Shellac gel polish options provide durable finishes, while eyebrow shaping and tinting enhance facial features. All treatments use premium products and follow hygiene protocols to ensure client safety and satisfaction.
Organic Hair Colour
Passion Hair offers Water Colour, a vegan, ammonia-free hair dye line that gently covers greys while maintaining hair integrity. This eco-friendly option processes quickly and lasts up to 18 washes without harsh root lines. Stylists receive specialised training to maximise coverage and vibrancy for sensitive scalps.
Nail Extensions
We provide durable nail extensions using high-quality acrylic and gel systems. Clients can choose from various shapes and designs, with options for full sets or maintenance top-ups. Our technicians ensure natural-looking results that complement hand shape while maintaining nail bed health.
People
Gary Lui
Owner
Gary Lui founded Passion Hair after gaining experience at top salons like Toni & Guy. He combines technical expertise with creative flair, leading a team committed to excellence. His vision extends beyond beauty, incorporating charitable initiatives to support disadvantaged communities.
Questions
What hair services do you offer?
We provide haircuts, colouring, styling, and treatments for all hair types. Specialities include organic hair colour, balayage, and luxury blowdrys using premium products.
Do you offer beauty treatments?
Yes, we offer manicures, pedicures, eyelash tinting, and eyebrow shaping services using OPI and Moroccanoil products in a relaxing environment.
How can I book an appointment?
Book online via our website, call us at 07400422223, or use WhatsApp for instant booking assistance during operating hours.
Are your hair colour products safe for sensitive scalps?
We use Water Colour, a vegan, ammonia-free dye line specifically formulated for sensitive scalps without compromising coverage or vibrancy.
Do you have charity partnerships?
Yes, we support local and international causes through fundraising events, free services for disadvantaged groups, and donations to organisations like St Johns Hospice.
Reviews (6)
Serina Faull
Dec 11, 2021 Report
I was a new customer at Passion Hair, and they quoted me a fantastic price in line with their Groupon voucher. I had half head blonde highlights, with a conditioning treatment and toner, with a haircut and fantastic blow dry and shaping. All of this for only 65. The staff were very friendly, and I really love my colour and cut. It is a small and intimate salon. Nice calm acoustic music, instead of painful ongoing pop music. Silva listened to everything I asked for, when I described to her the colour that I wanted. I will definitely be coming back again. Thank you!
Maryam Lawal
Nov 27, 2021 Report
I had my eyebrows waxed and tinted just yesterday. First, the woman was late to my appointment; I had to wait 5-10 minutes before I was even seen. Then the whole process felt rushed, and the service provided was inadequate. The eyebrow shape wasn't good at, and it hasn't even lasted the 2-3 weeks I was informed it would. It didn't even last a day. Worst of all, I was burnt along the top of my eyelid.

I can't even say it was worth it. I wasted money on a place I wouldn't recommend to my worst enemy, and I am scarred as a result. Do not go here for eyebrow shaping and tinting. Absolutely disgusting
Kejsi Gjini
Nov 24, 2021 Report
Positive:Cleanliness,Professionalism,Punctuality,Quality,Value
The best salon Ive ever been. Love the products, the service and the results are amazing. They do wonders, especially Silva and Olga are very friendly and very professional. Recommend this place 100%
Services:Hair styling,Hair coloring
Audrey Castillo
Nov 17, 2021 Report
Positive:Cleanliness,Professionalism,Value
First time in this salon and I was happy with my hair cut! Thank you to my stylist - Olga for listening and making sure I got what I wanted :) Will definitely come back!
Services:Bang trim,Hair styling
Samiya
Nov 17, 2021 Report
I was really looking forward to having my hair done at this salon as the reviews sounded
good. I went in and asked for a full head of colour, cut and blow dry + hair treatment. The
hairdressers (Silva/Olga) both recommended I have some highlights put at the top to lighten
my hair a little as it was previously black and I wanted to go dark brown. I was very
apprehensive as I had highlights put in years ago and it made my hair go ginger. This was all
mentioned to them, and they reassured me that it wouldnt happen. I went ahead and I really wish I hadnt. My hair went gingery brown at
Golden Lady
Oct 08, 2021 Report
I went to get my hair coloured and then a wash, cut and blow-dry. I have long thick hair and Silva was very patient and friendly and did a great job. I also had the Olaplex treatment which is great for the hair and paid extra for this. My hair was then cut by Olga who is also very friendly and professional and has given me a great new haircut, it feels much lighter and easier to manage. When I was in there, some of the Clients were quite rude to the stylists, but they carried on with a smile and dealt with them professionally and politely. It is a lovely small salon and I would recommend it and