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27 Years
experience
Skincare & Makeup Essentials for Natural Radiance
Pixi Beauty was founded in 1999 by Petra Strand, a professional makeup artist and mother of four, who sought to create high-performance, skin-loving beauty essentials that simplify routines without compromising care. Our philosophy centers on enhancing natural beauty through multitasking products infused with botanical ingredients and scientific innovation. With over 25 years of experience, we prioritize cruelty-free, vegan formulations that deliver consistent results trusted by millions globally. Our commitment to transparency and quality ensures every product meets rigorous standards, from the iconic Glow Tonic to our award-winning On-the-Glow collection.

As a customer-centric brand, we focus on empowering users with accessible, reliable solutions that adapt to real-life needs while fostering a community of over 3 million glow-getters. Our dedication to sustainability and ethical practices underpins every formulation, ensuring beauty remains effortless, inclusive, and kind to both skin and the environment.
Services
Skincare Products Makeup Gift Sets Bundles Loyalty Program
Details
  • Year established: 1999
Highlights and features
  • We offer cruelty-free, vegan formulations developed by a professional makeup artist with 25+ years of expertise.
  • Our products combine botanical ingredients with scientific innovation for reliable, multitasking results.
  • We prioritize ethical practices and sustainability across all formulations and packaging.
  • Our loyalty program rewards customers with exclusive offers and early access to new collections.
  • We provide transparent ingredient lists and educational resources to empower informed beauty choices.
What people say
Award-winning formulas Cruelty-free commitment Multitasking products Vegan ingredients Reliable results
Services
Skincare Products
Pixi Beauty's skincare line features toners, cleansers, and moisturizers designed to nourish and revitalize skin. Formulated with ingredients like glycolic acid and ginseng, these products promote hydration, clarity, and radiance. Ideal for all skin types, they combine botanical extracts with scientific innovation to deliver visible results.
Makeup
Our makeup collection includes blushes, bronzers, and highlighters that enhance natural features with a focus on multitasking formulas. Products like On-the-Glow Blush provide buildable color while nourishing skin. Designed for professionals and beginners, they ensure effortless application and long-lasting wear.
Gift Sets
Curated gift sets combine bestsellers and limited-edition items for gifting or self-care. These bundles offer value and convenience, featuring skincare-makeup hybrids and seasonal collections. Perfect for holidays or special occasions, they cater to diverse skin types and beauty needs.
Loyalty Program
The Pixi Beauty Rewards program lets members earn points on purchases and redeem them for discounts, exclusive products, and early access to events. Members enjoy personalized offers and a tiered system that rewards frequent engagement with the brand.
Bundles
Value-priced bundles group complementary products for streamlined routines. These kits include skincare essentials, makeup palettes, and travel-sized options. Designed to simplify shopping, they offer savings while ensuring cohesive, effective beauty regimens for daily use.
People
Petra Strand
Founder
Petra Strand, a professional makeup artist and mother of four, founded Pixi Beauty in 1999 to create accessible, skin-loving beauty products. Her expertise in formulation and commitment to simplicity have shaped the brand's philosophy of enhancing natural beauty through multitasking, cruelty-free solutions.
Questions
What is Pixi Beauty Beauty's return policy?
We offer 30-day returns on unopened, unused products. Visit our website for return instructions and ensure items are in original packaging.
Are Pixi Beauty products cruelty-free?
Yes, all Pixi Beauty products are cruelty-free and never tested on animals, aligning with our commitment to ethical beauty practices.
Do Pixi Beauty products cater to sensitive skin?
Many products are formulated for sensitive skin, but we recommend patch-testing new items to ensure compatibility.
How can I track my Pixi Beauty order?
Track your order via the confirmation email link or log into your account for real-time updates on shipment status.
Does Pixi Beauty offer international shipping?
Yes, we ship globally. Visit our website for specific rates and delivery times based on your location.
Are Pixi Beauty products vegan?
Most products are vegan, but some contain animal-derived ingredients. Check individual product pages for details.
Reviews (4)
Shell Sattaur
Jan 22, 2021 Report
Beautiful! I absolutely love Pixi pearl brightening Oil and the vitamin C under eye brightener. Fantastic beauty products.
Darren Hunns
Jan 05, 2021 Report
I have placed a order over a week now. I've emailed as not been notified about dispatch. Your not replying to emails. Phone line not being picked up. Now going to have to raise with paypal to get a resolution.
Michelle Moore
Aug 01, 2020 Report
Pixi Beauty UK I have messaged you twice about 2 separate tubs of double cleanse that have issues however nobody has responded. The first tub has a horrendous smell coming coming from it and the second one started off with black dots in it, then green marks appeared around the edges and now wine coloured segments have developed. Is this expected or is something wrong? To me it looks like there is some contamination in the product. I would appreciate a reply ASAP.
Billy Morris
Dec 19, 2019 Report
I am writing this with the intention of hopefully adding an update for the better but I am simply appauled by this Company. As a huge fan of Pixi Beauty, I am so disappointed in this brands customer service. I contacted the number supplied online (Which turns out, is just their store number) in regards to my mum who is also a massive Pixi fan. I bought for her as an early birthday present, the Rose Ceramide cream because I had heard amazing things and was informed it's great for sensitive skin, which my mum has. My mum ended up having a severe reaction to this cream. She's ended up in hospital