Business Details
Trusted Data Analytics Solutions for Ethical Marketing
Acxiom is a global leader in ethical data management and AI-driven marketing solutions. We specialise in unifying, connecting, and preparing data to maximise technology investments for the world's leading brands and agencies. Our expertise in identity resolution, data clean rooms, and customer intelligence enables businesses to recognise and engage consumers effectively across the marketing ecosystem. With a privacy-first approach, we adhere to stringent global compliance standards while pioneering innovations in data ethics, including the creation of the world's first Chief Privacy Officer role. Our team of over 2,500 associates delivers tailored solutions that drive measurable outcomes, serving clients across automotive, healthcare, retail, telecommunications, and financial services sectors.By leveraging first-, second-, and third-party data assets, we help brands acquire new customers, enhance loyalty, and unlock the full potential of their data infrastructure. Our proven track record includes delivering 2x more conversions for ideal prospects and 154% increased repeat purchases for clients. As part of the Interpublic Group, we combine technical excellence with relationship-driven service to build long-term partnerships that deliver sustainable growth.
Services
Identity solutions
Data clean rooms
Customer data management
Prospecting solutions
Data analytics services
Martech services
Salesforce practice
Audience data packages
Highlights and features
- We offer 50+ years of expertise in ethical data governance
- Our AI-driven solutions deliver 2x more customer conversions
- We serve 7 of the top 10 retail banks globally
- Our team includes certified data privacy professionals
- We maintain 13 billion+ clean room records monthly
Services
Identity solutions
Our identity resolution solutions connect fragmented customer data across channels. Using advanced algorithms, we help brands recognise 2x more consumers without cookie reliance. This enables precise targeting and personalisation for improved marketing effectiveness.
Data clean rooms
We provide secure environments for collaborative data analysis while maintaining privacy compliance. Clients process 13 billion+ records monthly to gain audience insights without exposing raw data. This enables ethical, compliant marketing strategies with measurable outcomes.
Customer data management
Our platforms consolidate first-, second-, and third-party data into actionable customer profiles. This infrastructure supports AI-driven decisioning for 7 of the top 10 retail banks, improving customer lifetime value through data-driven personalisation.
Martech services
We implement and optimise marketing technology stacks that integrate with data infrastructure. Our solutions help 9 of the top 10 insurance providers deliver consistent cross-channel experiences while maintaining data governance standards.
Salesforce practice
Our specialists connect Salesforce platforms with enterprise data ecosystems. This enables clients to leverage unified customer intelligence within their existing CRM workflows, improving sales and marketing alignment for measurable business growth.
Questions
What data solutions does Acxiom offer?
We provide identity resolution, data clean rooms, customer intelligence platforms, and AI-driven marketing analytics to help brands maximise their data investments.
How does Acxiom ensure data privacy?
We pioneered the Chief Privacy Officer role and maintain strict compliance with global privacy regulations through our ethical data governance framework.
Which industries do you serve?
We work with automotive, healthcare, retail, financial services, telecommunications, and pharmaceutical sectors, supporting 8 of the top 10 automotive manufacturers.
How can Acxiom improve marketing ROI?
Our solutions deliver 2x more conversions for ideal prospects and 154% increased repeat purchases through precise audience targeting and data unification.
What makes Acxiom different?
We combine 50+ years of data expertise with cookieless solutions and a privacy-first approach, managing 13 billion+ clean room records monthly.
