Business Details
Award-Winning Marketing & PR Agency in Manchester
Welcome to Influential, an award-winning, integrated marketing communications agency driven by purpose and strategic insight. Our team collaborates with brands committed to making a positive impact, leveraging deep consumer understanding to craft authentic narratives that resonate and drive measurable change. With expertise spanning brand strategy, public relations, digital marketing, and creative campaign development, we combine creativity and analytics to deliver solutions across online and offline channels.Our multidisciplinary team of strategists, communicators, and creatives works closely with clients in diverse sectors, including B2B, healthcare, education, and consumer brands, ensuring every campaign aligns with business goals while fostering trust and engagement. Recognized for award-winning work, we pride ourselves on a collaborative culture that values individuality and innovation, delivering impactful results that stand out in competitive markets.
Services
Brand strategy
Research & insights
Strategic communications & PR
Creative campaigns
Digital marketing
Content creation
Highlights and features
- Award-winning team with 25+ years of experience in marketing and PR
- Collaborative approach ensuring tailored strategies for each client
- Specialized expertise in B2B, healthcare, and social impact campaigns
- Insights-driven methodology delivering measurable business growth
- Multidisciplinary team combining strategic, creative, and technical skills
What people say
Award-winning campaigns
Strategic expertise
Creative excellence
Collaborative team
Measurable results
Services
Brand strategy
Creating purpose-driven brand strategies that define and elevate market positioning. Our approach combines consumer insights with competitive analysis to develop distinctive brand identities and messaging that resonate across sectors. By aligning business objectives with audience needs, we help brands establish lasting connections that drive growth and differentiation in crowded markets.
Public relations
Delivering strategic PR campaigns that build brand visibility and stakeholder trust. We craft compelling narratives for media relations, crisis management, and corporate communications, specializing in B2B sectors and public health initiatives. Our results-focused approach combines traditional PR techniques with digital storytelling to support business objectives while enhancing reputation and market influence.
Digital marketing
Developing data-driven digital strategies that maximize online impact. Our expertise spans SEO, social media management, and targeted advertising campaigns across B2B and consumer sectors. We focus on measurable outcomes through performance analytics, helping brands increase digital engagement while maintaining alignment with broader marketing objectives and brand values.
Market research
Conducting comprehensive research to inform strategic decision-making. We combine qualitative and quantitative methodologies to uncover consumer behavior patterns, market trends, and competitive intelligence. Our actionable insights enable brands to make informed decisions about product development, campaign direction, and market positioning across diverse industries.
Creative campaigns
Producing innovative campaigns that break through market clutter. Our creative team develops multi-channel initiatives combining visual design, compelling copywriting, and strategic planning tailored to specific audiences. From public health awareness programs to B2B brand activations, we deliver award-winning campaigns that drive engagement and deliver measurable business impact.
People
Sara Wilde
Managing Director
With extensive media industry leadership experience at Trinity Mirror, Sara drives strategic growth and commercial success for clients through market opportunity identification and robust business planning.
Viv Griffiths
Creative Director
25+ years as a creative director with international award-winning experience, Viv specializes in brand development, creating strong emotional connections between brands and their audiences through innovative design solutions.
Karen Swan
Marketing Director
Leading audience insights and behavior change campaigns, Karen has spearheaded major public health initiatives including NHS hand hygiene programs and ethnic community engagement strategies.
Chris Hulme
PR Director
Award-winning PR expert with 25+ years of experience in media relations, delivering strategic campaigns for built environment, professional services, and biotech sector clients.
Jane Woodhead
UK Consumer PR Director
Recognized for creative PR excellence, Jane develops high-impact media strategies that generate brand visibility across consumer and public sector clients with a background in journalism.
Questions
What services does Influential offer?
We specialize in brand strategy, public relations, digital marketing, market research, and creative campaign development across B2B and consumer sectors.
Which industries do you work with?
Our experience spans healthcare, education, social care, professional services, construction, and technology sectors, alongside consumer brands.
How do you ensure campaign effectiveness?
By combining data-driven insights with creative storytelling, we develop strategies that connect brands with audiences, driving engagement and measurable outcomes.
Are you an award-winning agency?
Yes, our campaigns have won multiple industry awards, including recognition for public health initiatives and B2B communications excellence.
Can you handle international campaigns?
Our team manages global campaigns with clients across diverse markets, leveraging our sector expertise and strategic insights.
