Business Details
11 Years
experience
Award-Winning Florist & Sustainable Floral Designs in London
Established in 2015, Edie Rose has built a reputation for crafting exquisite floral designs that blend creativity with sustainability. Our expertise spans bespoke wedding and event florals, dried flower arrangements, and seasonal blooms, all curated with a commitment to environmental stewardship. We prioritise locally sourced, seasonal flowers and have eliminated harmful practices such as using floral foam, opting instead for reusable materials and compostable alternatives. Our expansion into TV and film set design reflects our dedication to bringing natural beauty to diverse creative projects. With three London locations offering same-day delivery and collection, we combine convenience with artistry.Our team collaborates closely with clients to ensure every arrangement aligns with their vision, whether for intimate occasions or large-scale events. Sustainability drives our operations, from waste reduction initiatives to partnerships with eco-conscious organisations like com:post. We also host workshops to share our floral expertise, fostering community engagement and education. Recognised by RHS Chelsea, our work has been featured in productions such as Disney+ 'Extraordinary' and Amazon Prime's 'My Lady Jane Premiere'. Every bouquet, from our signature dried arrangements to custom wedding displays, embodies our passion for timeless, eco-friendly design.
Services
Wedding Florals
Dried Flower Bouquets
Event Styling
Same-Day Delivery
Floral Workshops
TV & Film Sets
Eco-Friendly Arrangements
Seasonal Flower Delivery
Venue Decor
Corporate Events
Details
- Year established: 2015
Highlights and features
- We have over 9 years of experience in sustainable floristry since 2015
- Our designs feature in TV and film productions like Disney+ 'Extraordinary'
- We prioritise eco-friendly practices with zero floral foam and compostable waste
- Same-day delivery available across London with nationwide shipping options
- Bespoke wedding packages tailored to budgets starting from 1,500
What people say
Stunning bouquets
Beautiful wedding flowers
Amazing quality
Lasting arrangements
Creative designs
Services
Wedding Florals
We create bespoke wedding flowers tailored to your vision and budget. Our packages include venue visits, itemised quotes, and seasonal blooms. From intimate bouquets starting at 120 to grand displays, we ensure timeless beauty while maintaining eco-conscious practices throughout the process.
Dried Flower Bouquets
Our signature dried flower bouquets combine unique textures like pampas and cotton wool stems. Each design is fully customisable by colour palette and size, offering sustainable, long-lasting beauty. Vase options available for London collections, with nationwide delivery of wrapped bouquets.
Floral Workshops
Hands-on workshops teach flower crown creation and styling techniques. Available in East London venues, sessions cater to hen parties and group events. Participants learn sustainable floral practices while creating personal arrangements under expert guidance from our experienced florists.
TV & Film Sets
We provide custom floral designs for television and film productions. Our team collaborates with art directors to create period-accurate or contemporary arrangements that enhance storytelling. Recent projects include Disney+ 'Extraordinary' and Amazon Prime's 'My Lady Jane Premiere', showcasing our versatile design capabilities.
Same-Day Delivery
Available across specified London postcodes, our same-day delivery ensures fresh arrangements arrive by 5pm. We offer both local fresh flower delivery in East London and nationwide shipping for dried bouquets, with collection points at Hackney and Leyton stores.
People
Helen
Founder & Lead Florist
Helen established Edie Rose in 2015 with a vision for sustainable floral design. With over nine years of industry experience, she has expanded the business into TV and film collaborations while maintaining a commitment to eco-friendly practices.
Questions
Do you offer same-day flower delivery in London?
Yes, we provide same-day delivery to specified London postcodes until 5pm, with collection options available at Hackney and Leyton stores.
Are your wedding packages inclusive of venue consultations?
Yes, our bespoke wedding service includes venue visits and consultations to ensure floral designs perfectly complement your chosen space and vision.
How do you ensure sustainability in floral arrangements?
We avoid floral foam entirely, use compostable materials, prioritise seasonal British flowers, and partner with com:post for waste recycling into compost.
Can I customise dried flower bouquet colours?
Yes, we offer full colour customisation including natural tones, brights, or soft pastels to match your preferences or event theme.
Do you provide floral workshops for groups?
Yes, we host flower crown workshops suitable for hen parties and group events at our East London locations with expert guidance included.
What TV/film projects have you worked on?
Our recent projects include Disney+ 'Extraordinary' and Amazon Prime's 'My Lady Jane Premiere', creating bespoke cinematic floral displays for set designs.
