Business Details
Strategic Marketing for Ambitious Growth Businesses
Robertson Collaborate is a strategic marketing and go-to-market consultancy dedicated to helping growth-oriented businesses achieve commercial success. With over 25 years of combined experience, our team provides tailored marketing strategies, focused sprints, and ongoing support to align teams, reduce missteps, and accelerate growth. We specialise in creating actionable plans that deliver measurable results, leveraging AI-driven insights and industry best practices. Our client-centric approach ensures that every strategy is grounded in real-world experience and designed to meet specific business objectives. We have successfully supported over 180 client projects, achieving a 5/5 client satisfaction rating through our commitment to transparency, expertise, and practical solutions.Our services span brand positioning, digital campaigns, sales enablement, and ecosystem partnerships, catering to both B2B and B2C sectors. By combining strategic thinking with hands-on execution, we empower businesses to navigate complex markets and achieve sustainable growth. Our proven methodologies, rooted in Econsultancys Modern Marketing Model, ensure that clients receive both innovative and actionable guidance. With a focus on continuous improvement, we adapt our processes to align with evolving business needs, ensuring long-term success for our clients.
Services
Marketing Strategy
Marketing Sprints
GTM Strategy
Ongoing Support
AI Integration
Highlights and features
- We offer 25+ years of experience in B2B and B2C marketing across diverse sectors.
- Our AI-driven strategies deliver measurable commercial results and scalable growth.
- Proven success with 180+ client projects and 5/5 client satisfaction ratings.
- We provide practical, actionable advice without marketing jargon or fluff.
- Our team brings fractional CMO expertise without the full-time overhead.
What people say
Invaluable resource
Clear direction
Professional approach
Grasped our brand
Delivered commercial results
Services
Marketing Strategy
Our marketing strategy service develops focused action plans to drive growth and measurable ROI. We combine strategic thinking with hands-on execution, aligning brand positioning, digital campaigns, and sales enablement. Using Econsultancys Modern Marketing Model, we conduct research, identify opportunities, and create tailored 12-month roadmaps. Our approach ensures businesses reach the right audience with the right message through the right channels, leveraging AI and data insights for scalable results.
Marketing Sprints
Marketing Sprints deliver short, focused support to solve specific pain points or unlock opportunities. Designed for time-sensitive challenges, our sprints include workshops, audits, and actionable recommendations. Ideal for GTM readiness, AI adoption, or conversion optimisation, we provide clarity and momentum within 2-4 weeks. This service suits founders, commercial leaders, or in-house teams needing expert input without long-term commitments.
GTM Strategy
Our go-to-market strategy service helps SaaS businesses launch or scale products effectively. We align sales, marketing, and product teams through market discovery, positioning, and route-to-market design. Services include ideal customer profiling, pricing strategies, and launch planning. By embedding AI-driven workflows and partner enablement, we ensure coordinated execution that accelerates traction and reduces missteps for pre-launch startups or scaling enterprises.
Ongoing Support
Ongoing support ensures marketing plans are executed effectively through fractional leadership or team mentoring. We provide project oversight, agency management, and recruitment support for in-house teams. Our flexible engagement models range from strategic guidance to hands-on execution, maintaining momentum and adapting strategies to evolving business needs. This service is tailored to growth businesses requiring continuity and expert input beyond initial planning.
AI Integration
AI integration enhances marketing and sales workflows through practical, data-driven applications. We implement AI for lead scoring, campaign optimisation, and customer journey automation. Our approach focuses on scalable solutions that improve efficiency, such as smarter onboarding processes and predictive analytics. By embedding AI into marketing operations, we help businesses gain a competitive edge through faster decision-making and improved customer engagement.
People
John Robertson
Co-Owner
John Robertson has 25+ years of experience in senior sales, marketing, and product management roles. He specialises in go-to-market strategies and customer acquisition for B2B and B2C businesses, working with high-growth tech companies and SMEs.
Catherine Robertson
Founder
Catherine Robertson founded Robertson Collaborate after innovating outsourced marketing directorship in the noughties. She provides plain-English guidance to diverse businesses, leveraging extensive experience in strategic marketing and client-focused execution.
Questions
What industries do you specialise in?
We work across sectors including SaaS, healthcare, professional services, and consumer brands, leveraging cross-industry experience to solve specific challenges.
How do your marketing sprints work?
Sprints are 2-4 week engagements focused on solving specific challenges through workshops, audits, and actionable recommendations tailored to your business needs.
Can you support international expansion?
Yes, we help businesses shape messaging, partner strategies, and GTM models for new markets, ensuring alignment with local dynamics and growth goals.
Do you offer fractional CMO services?
Yes, we provide fractional CMO support, offering strategic leadership and execution without the cost of a full-time executive.
How do you integrate AI into marketing?
We apply AI for lead scoring, campaign optimisation, and customer journey automation, ensuring practical implementations that enhance efficiency and decision-making.
What is your client retention rate?
We maintain long-term partnerships with a 5/5 client satisfaction rating, evidenced by repeat engagements and referrals from satisfied clients.
Reviews (4)
Alistair Kerr
Aug 03, 2020
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Catherine's input was invaluable in figuring out how to drive my brand forward, quickly getting to the crux of the issues holding me back - and, moreover, what to do about it. No fluff, just solid advice which is clearly the result of considerable experience, all delivered in an empathetic, friendly, patient style. Highly recommended.
Stewart Clark
Aug 15, 2018
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Catherine has been a godsend for me on this project. With my limited marketing knowledge she has been invaluable on a project which is quite complicated covering many aspects of traditional and digital marketing. She's always available and willing to go the extra mile to get the project moving. Oh! And a nice person too!
Lynne Henderson
Jun 29, 2018
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As owner operators of a small business it's easy to fall into the trap of becoming "Jack of all trades and master of none". Recognising that this may be happening to us we called upon the services of Robertson Collaborate and undertook a Snapshot Marketing Review. We were very impressed by Catherine's professional and straight forward approach. She had obviously done a lot of ground work prior to our meeting and clearly understood our brand and it's place in the market, thus bringing immediate clarity and focus on short and long term goals. The resulting action plan has empowered us to take control
Gordon Lumsdaine
Oct 27, 2016
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Robertson Collaborate undertook a full marketing review for The Duvet Store. I was apprehensive the final report would simply reflect what we already knew however this was not the case. We now have a superbly presented 'road map' to help us drive the business forward with clarity and confidence. It is so helpful to have an outside opinion from real professionals who work hard and deliver exactly what they promise (and more).
