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Strategic PR & Marketing Solutions in Edinburgh
Established in Edinburgh, Jigsaw P R is a dynamic consultancy delivering strategic communications, brand building, and digital strategy. With over two decades of combined experience, our team specialises in media relations, creative campaigns, and tailored marketing solutions for start-ups, SMEs, and family businesses across diverse sectors including lifestyle, food & drink, finance, and property. Our approach combines insightful communications, industry expertise, and a commitment to achieving measurable results. We collaborate with independent digital and creative partners to ensure our clients receive best-in-class service.

Our track record includes award-winning campaigns and long-standing relationships with clients who value our proactive, results-driven methodology. Testimonials highlight our ability to secure national press coverage, enhance brand visibility, and deliver strategic counsel that aligns with business objectives. We prioritise transparency, ethical practices, and maintaining strong media connections to ensure our clients' stories resonate effectively.
Services
Public Relations Brand Building Digital Strategy Media Relations Crisis Management
Highlights and features
  • We offer 20+ years of experience in strategic communications and media relations.
  • Our tailored campaigns have secured national press coverage for diverse clients.
  • We collaborate with top independent creative and digital experts for comprehensive solutions.
  • Our proactive approach ensures campaigns align with clients' business objectives and budgets.
  • Testimonials highlight our ability to deliver measurable results and industry recognition.
What people say
Unrivalled expertise Significant profile increase Proactive and determined approach Seamless team integration National press coverage
Services
Public Relations
Our public relations services focus on crafting compelling narratives to enhance brand visibility and reputation. We develop targeted media strategies that secure coverage in trade and national press, ensuring clients' stories resonate with their audiences. With a network of industry contacts, we deliver campaigns that align with business objectives and drive measurable outcomes.
Brand Building
Brand building involves creating and strengthening a company's identity through strategic storytelling and creative initiatives. We work closely with clients to define their unique value propositions, ensuring consistent messaging across all platforms. Our approach combines market insights and innovative tactics to establish lasting brand recognition and loyalty.
Digital Strategy
Our digital strategy services integrate SEO, social media, and content marketing to maximise online presence. We analyse market trends and audience behaviour to develop data-driven plans that boost engagement and conversions. By leveraging the latest tools and platforms, we help businesses stay competitive in the digital landscape.
Media Relations
Media relations focus on building strong connections between clients and journalists to secure impactful press coverage. We identify relevant media opportunities and craft pitches that highlight key messages. Our proactive approach ensures timely responses to industry developments, maintaining positive media relationships and enhancing brand credibility.
Crisis Management
Crisis management involves preparing for and responding to reputational threats through strategic communication. We develop tailored action plans to address potential issues and mitigate damage during crises. Our team provides clear, consistent messaging to protect clients' reputations while maintaining transparency with stakeholders.
People
Audrey Cassels
Director
Audrey Cassels, founder of Jigsaw PR, has over 20 years of experience in strategic communications. She has led national campaigns for public and private sector clients, specialising in media relations and brand development.
Sarah Ormerod
Consultant
Sarah Ormerod is a PR and marketing specialist with 15 years of experience. She has worked on award-winning campaigns across food & drink, travel, and the public sector, delivering impactful results for diverse clients.
Emma-Jane Kerr
Executive Assistant
Emma-Jane Kerr brings 22 years of administrative and support experience from roles in the public and private sectors. She manages high-level tasks and ensures smooth operations within the team.
Isabella McNamara
Consultant
Isabella McNamara is a chartered marketer with over 20 years of experience in B2B and consumer brands. She specialises in tourism and food & beverage sectors, providing strategic insights and media expertise.
Questions
What services does Jigsaw PR & Marketing offer?
We provide public relations, brand building, digital strategy, media relations, and crisis management services tailored to start-ups, SMEs, and family businesses.
How does Jigsaw PR approach client campaigns?
We combine strategic communications, industry expertise, and creative solutions to develop campaigns that align with clients' goals and deliver measurable results.
What sectors does Jigsaw PR specialise in?
We work with clients in lifestyle, food & drink, finance, tourism, retail, and property sectors, offering tailored strategies for each industry.
What sets Jigsaw PR apart from other agencies?
Our proactive approach, extensive media connections, and focus on delivering tailored, results-driven campaigns distinguish us in the industry.