Decisions Marketing

Business Details

32 Years

experience

Your Trusted Marketing Partner in Welwyn

Established in 1994 by Chartered Marketer Dawn Wills, our agency delivers tailored marketing solutions with integrity and expertise. We specialise in creating realistic strategies that combine traditional and digital approaches, ensuring measurable results for businesses of all sizes. Our services are delivered with fixed fees, 100% reliability, and regular updates presented in clear, jargon-free language. We pride ourselves on our flexible approach, offering both project-based support and ongoing marketing assistance from as little as half a day. Our clients benefit from honest market research, competitor profiling, and strategic business planning that empowers informed decision-making. With over 30 years' experience, we've built a reputation for translating ideas into actionable marketing solutions that drive growth.

Our training programs help businesses maximise their marketing potential through practical, engaging sessions tailored to specific needs. We maintain partnerships with professional accountants to provide comprehensive business planning services that address both financial and marketing requirements. Client testimonials consistently highlight our approachability, reliability, and ability to deliver marketing that truly works. This combination of expertise, flexibility, and client-focused service continues to make us a trusted marketing partner for businesses seeking tangible results.

Services

Internet Marketing Marketing Communications Copywriting Public Relations Marketing Strategy Market Research Marketing Training Business Planning

Details

Year established: 1994

Highlights and features

Chartered Marketer with 30+ years' marketing expertise
Transparent fixed-fee pricing structure
Bespoke marketing strategies tailored to business needs
Proven track record across diverse industry sectors
Comprehensive service from strategy to execution

Associations and certifications

Chartered Institute of Marketing

What people say

Professional, approachable organisation Deliver tangible results 100% reliable service Excellent market research insights Practical marketing training

Website

Update Listing

Services

Internet Marketing

We create impactful online presences that drive customer engagement and business growth. Our approach combines SEO, content strategy, and digital advertising to ensure maximum visibility. Clients benefit from tailored solutions that adapt to evolving market trends while maintaining consistent brand messaging.

Marketing Strategy

Our bespoke marketing strategies remove industry jargon while retaining strategic effectiveness. We develop actionable plans that align with business objectives, incorporating market research and competitor analysis. Each strategy includes clear implementation steps and performance metrics to ensure measurable outcomes.

Market Research

We provide honest market research that reveals genuine customer perceptions and competitive positioning. Our methods include anonymous customer interviews and competitor profiling to identify growth opportunities. Findings are presented with actionable recommendations to inform strategic decision-making.

Business Planning

Our business planning service combines marketing expertise with financial insights through our accounting partnership. We create comprehensive plans that address market positioning, competitive challenges, and growth targets. Documents are tailored for both internal management and external stakeholders like investors.

Marketing Training

Led by experienced trainer Dawn Wills, our marketing courses cover practical skills from SEO to presentation techniques. Sessions are customised to organisational needs, combining theoretical knowledge with real-world examples. Participants gain actionable insights they can immediately apply to their marketing activities.

People

Dawn Wills

Lead Consultant & Founder

Chartered Marketer with 30+ years' experience creating practical marketing solutions. Specialises in strategic planning, market research and business growth. Recognised for translating complex marketing concepts into actionable strategies that deliver measurable results.

Questions

What marketing services do you offer?

We provide comprehensive marketing services including digital marketing, PR, copywriting, market research, business planning, and training. All services are tailored to meet specific business needs.

How are your marketing fees structured?

We operate on transparent fixed-fee pricing. Costs start from £400 for marketing projects and £50 for copywriting assignments, with flexibility to match your specific requirements.

Do you work with international businesses?

Yes, we have extensive experience supporting both international corporations and local businesses across various industry sectors.

What makes your market research different?

Our research combines anonymous customer interviews and competitor analysis to provide honest insights. We focus on delivering actionable recommendations rather than just data reports.

Can you help with business planning?

Yes, we create bespoke business plans through a structured process that includes market analysis, competitive positioning, and growth strategy development in partnership with chartered accountants.

Are your marketing training courses customisable?

All training sessions are tailored to your specific needs, covering practical marketing skills from SEO to presentation techniques with real-world examples.

Reviews (4)

Write a Review

Wendy Carter

Feb 06, 2021 Report

Dawn has been an absolute pleasure to work with. She is positive and enthusiastic in helping your business thrive with suggestions and application of great content, helping your business become more visible with a clear strategy of future marketing goals. I am very much looking forward to seeing the email marketing and blog content she will be creating for me.

Clare Bentall

Jan 13, 2021 Report

I have recently had some help from Dawn on the marketing of my career coaching business. I would describe Dawn as very knowledgeable, professional, and experienced in all aspects of marketing. She has helped me to create an effective plan, assisting me with website optimisation, social media marketing, email marketing and copy writing. She is endlessly positive and patient; nothing is ever too much trouble. I wouldnt hesitate to recommend her to any company looking for marketing help.

Kinsella Kinsella

Jan 09, 2021 Report

Dawn from Decisions Marketing has been of great assistance to us at ASK Physio. She is extremely professional, easy to talk to, very reasonable with her time and her pricing. She helped us promote our new shockwave therapy machine to ensure it paid for itself sooner rather than later! Highly recommend. Sarah Kinsella

Sarah Dodd

Dec 31, 2020 Report

Dawn is very knowledgeable marketing professional and has worked with me at Healthy Herts Nutrition to understand MailChimp in particular. Dawn is passionate about marketing and has extensive web marketing expertise as well as offline marketing experience to help you get your business out there and noticed. Highly recommend Decisions Marketing.