Business Details
15 Years
experience
Social Marketing for Behaviour Change
Established in 2011, Hitch Marketing is a pioneering social marketing agency dedicated to driving behaviour change for social good. Our multidisciplinary team combines expertise in market research, creative communications, and digital innovation to deliver award-winning campaigns across public, commercial, and third sectors. With a proven track record in designing interventions that address complex societal challengesfrom violence reduction to environmental sustainabilitywe prioritise measurable impact through evidence-based strategies.Our proprietary Emotional Analytics tool and COM-B model applications demonstrate our commitment to cutting-edge methodologies. As a socially responsible organisation, we reinvest a portion of revenue into community initiatives through the Hitch Marketing Fund, ensuring our work extends beyond client projects to create lasting positive change.
Services
Digital & Creative
Research & Insight
Strategy & Planning
Behavioural Analysis
Campaign Development
Details
- Year established: 2011
Highlights and features
- We have 12 years' experience in social marketing behaviour change campaigns
- Our Emotional Analytics tool combines AI with qualitative research for deeper insights
- We apply the COM-B model and Behaviour Change Wheel to all interventions
- Our team includes specialists in public health, psychology and digital innovation
- We reinvest profits into community social innovation through the Hitch Marketing Fund
Associations and certifications
- Market Research Society
What people say
Award-winning campaigns
Measurable behaviour change
Expert team
Innovative approaches
Social impact
Services
Digital & Creative
Our digital and creative services combine bespoke website development with cross-platform campaign design. We create engaging content that maximises brand effectiveness through SEO optimisation, social media strategies, and interactive applications like our MECC platform. Our award-winning team specialises in transforming complex messages into compelling visual communications that drive behaviour change.
Research & Insight
We deliver targeted research using qualitative and quantitative methodologies, including our proprietary Emotional Analytics tool. This AI-enhanced approach measures emotional responses to interventions, providing clients with actionable insights for policy and campaign development. Our research informs behaviour change strategies across public health, safety initiatives, and sustainability programmes with measurable outcomes.
Strategy & Planning
Our strategic planning applies the COM-B model and Behaviour Change Wheel to develop insight-driven campaigns. We specialise in creating multi-channel marketing strategies that address complex social challenges through brand development, community engagement, and policy-informed communications tailored to public and third sector requirements.
People
Gary Wootten
Managing Director
20-year strategic marketing expert with experience in public health commissioning and social activism. Founded Hitch Marketing in 2011 to apply social marketing techniques to societal challenges.
Nick Godbehere
Director of Behaviour Insights
24-year research specialist with psychology expertise. Manages all insight projects using qualitative and quantitative methods to inform behaviour change strategies for public sector clients.
Sarah Evans
Finance and Operations Director
Community development expert with youth work experience. Oversees financial operations and manages the Hitch Marketing Fund dedicated to social innovation projects across Merseyside and Bristol.
Dave Cutter
Head of Digital Innovation
Digital specialist with experience delivering websites and applications for Northern Railway and the Dry January campaign. Leads digital strategy and technical implementation for clients.
Dr Hannah Roberts
Research Manager
Doctorate in war studies with expertise in qualitative research methods. Manages research projects for third sector clients including Girlguiding Surrey West and regional charities.
Questions
What is social marketing?
Social marketing applies commercial marketing techniques to influence behaviours that benefit individuals and communities, focusing on issues like public health and environmental sustainability.
How do you measure campaign effectiveness?
We use mixed-method research, Emotional Analytics AI tools, and COM-B model evaluations to track behaviour change and demonstrate measurable outcomes for clients.
Which sectors do you work with?
We specialise in public sector and third sector projects, working with local authorities, charities, and NGOs on health, safety, and sustainability initiatives.
What makes Hitch different?
Our combination of proprietary research tools, behaviour change expertise, and social conscience approach creates campaigns that deliver both client objectives and community benefits.
How are you involved in community projects?
Through the Hitch Fund, we reinvest profits into local social innovation projects addressing issues like youth engagement and community development across Merseyside.
