Business Details
Award-Winning B2B Marketing Agency for Industrial Brands
ArmstrongB2B is an independent B2B marketing agency specialising in serving industrial and manufacturing brands. With a pan-European client base, we combine deep sector knowledge with creative expertise to deliver award-winning campaigns that drive brand performance. Our team of strategists, designers, and digital specialists work collaboratively to develop tailored solutions that address the unique challenges of technically focused businesses. By leveraging our understanding of industrial supply chains and market dynamics, we create targeted communications that resonate with key decision-makers. Our commitment to innovation is demonstrated through our investment in cutting-edge technologies, including CGI animation and immersive digital experiences.With over three decades of combined experience across engineering, manufacturing, and marketing disciplines, we provide strategic guidance that extends beyond traditional agency services. Our approach emphasises long-term brand development alongside measurable campaign results, ensuring clients maintain competitive advantage in evolving markets. Headquartered in Chester, we serve clients globally while maintaining the agility to localise campaigns for specific territories. Our track record with industry leaders demonstrates our ability to translate technical expertise into compelling brand narratives that inspire action.
Services
B2B Marketing
Branding
Graphic Design
Website Design
SEO
Social Media
Video Production
Digital Advertising
Campaign Development
3D Animation
Highlights and features
- We specialise in B2B marketing for industrial and manufacturing sectors
- Our team combines technical expertise with creative excellence
- We deliver pan-European campaigns with local market customisation
- We employ cutting-edge CGI and digital technologies
- Our leadership team has decades of industry and marketing experience
Services
B2B Marketing
Our B2B marketing services focus on creating strategic campaigns tailored for industrial and manufacturing clients. We combine technical understanding with creative storytelling to develop targeted communications that drive business growth. Our approach integrates market analysis, brand positioning, and multi-channel marketing strategies to ensure maximum impact.
3D Animation
Our 3D animation capabilities transform technical products and processes into engaging visual content. Using advanced CGI technology, we create detailed product visualisations and process demonstrations that help industrial brands communicate complex information effectively to their target audiences.
Brand Development
We specialise in building strong brand identities for technically focused businesses. Our brand development services include market analysis, positioning strategy, and visual identity creation to help industrial companies establish clear, consistent brand messaging across all touchpoints.
Digital Advertising
Our digital advertising solutions combine technical expertise with creative execution to deliver targeted campaigns for industrial clients. We develop comprehensive online advertising strategies that leverage both organic and paid channels to maximise brand visibility and lead generation.
Video Production
We produce high-quality video content that showcases industrial products and services. Our video production team creates engaging content ranging from product demonstrations to thought leadership pieces, helping technical brands communicate their value proposition through compelling visual storytelling.
People
Paul O'Brien
Chairman
Chairman with extensive experience in corporate restructuring and business turnaround. Previously CEO of Quinn Group and Belgian investment firm. Fellow of Chartered Institute of Management Accountants with 10+ years FD experience at major corporations.
Daniel Owen
Chief Executive Officer
Strategic leader with expertise in brand architecture and product positioning. Developed award-winning strategies for international clients. Holds DMA Gold and German Brand Awards for B2B marketing excellence. Oversees strategic direction of ArmstrongB2B.
Matt Casey
Chief Creative Officer
Creative director with extensive experience in B2B and B2C sectors. Led campaigns for global brands like Manchester United and Nissan. Focuses on strategic creative development and cross-channel brand consistency.
Laura Owen
Commercial Director
Marketing graduate with experience in sales strategy and client acquisition. Former roles at British Airways and pharmaceutical market research firm. Manages new business development and client services at ArmstrongB2B.
Nathan Ash
Chief Operating Officer
Operations expert with manufacturing and engineering background. Former auditor at top European firm. Implements financial systems and operational procedures to enhance efficiency across both creative and commercial operations at ArmstrongB2B.
Questions
What industries do you specialise in?
We specialise in marketing for industrial and manufacturing sectors including engineering, construction, automotive, and packaging industries.
Do you work with international clients?
Yes, we have a pan-European client base and deliver global marketing campaigns that can be localised for specific territories.
What digital services do you offer?
Our digital services include website development, SEO, social media marketing, CGI animation, and video production tailored for B2B clients.
How do you approach brand development?
We combine market analysis, brand strategy, and creative execution to create consistent brand identities that resonate with target audiences in technical industries.
What sets you apart from other agencies?
Our unique combination of industrial sector expertise, creative excellence, and technical capabilities enables us to deliver marketing solutions specifically tailored for manufacturing and engineering clients.
Can you handle large-scale marketing campaigns?
Yes, we have extensive experience managing complex international campaigns for leading industrial brands, combining strategic planning with creative execution.
Reviews (4)
Dom Horsley Dom
Oct 11, 2021
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This is a great place to work in CG. The people are nice and friendly, the atmosphere is great and there are interesting and diverse projects.
Pete Walklett
Aug 23, 2021
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Positive:Professionalism,Responsiveness
Having recently joined Armstrong I was immediately drawn to the passion, creativity and expertise this award-winning team brings to their client-base. Everyone at Armstrong has been incredibly welcoming, and I'm proud to be part of such a successful agency.
Having recently joined Armstrong I was immediately drawn to the passion, creativity and expertise this award-winning team brings to their client-base. Everyone at Armstrong has been incredibly welcoming, and I'm proud to be part of such a successful agency.
Matthew Greenaway
May 01, 2021
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Great company to work with, enjoyed my time there, picked up a lot of skills along the way and made plenty of friends.
Scarlett Lawson
Apr 18, 2021
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Positive:Professionalism,Quality
I can't recommend Armstrong enough. Truly creative integrated campaigns delivered by a genuinely fun team! Working with Armstrong I saw brands utterly transform.
I can't recommend Armstrong enough. Truly creative integrated campaigns delivered by a genuinely fun team! Working with Armstrong I saw brands utterly transform.
