West Riding Personal Financial Solutions

Business Details

22 Years

experience

Emergency

services

Independent Financial Advisers in Castleford

Founded in 2004, West Riding Personal Financial Solutions is a family-owned, FCA-authorised financial advisory firm based in Castleford. With over two decades of combined experience, we specialise in providing independent, client-focused advice on pensions, investments, equity release, and protection services. Our team of certified professionals manages over 90 million for personal and corporate clients, prioritising transparency, fairness, and long-term client relationships.

We operate under a 20-point mission to deliver honest advice in plain English, ensuring clients make informed decisions without pressure. Our proprietary 'Clear and FAIR' service guarantees no hidden fees, ongoing support, and a commitment to reinvesting in the community. Recognised for our ethical approach, we have been highlighted in national media for our client-first philosophy and successful advocacy in financial disputes.

Services

Investment Planning Retirement Advice Equity Release Children's Investments Trustee Services Claims Management Pension Annuities Asset Protection Business Financial Planning Bereavement Support

Details

Year established: 2004

Highlights and features

FCA-authorised with over 20 years of combined advisory experience
Transparent 'Clear and FAIR' fee structure with no hidden charges
Personalised service prioritising client needs over product sales
24/7 access to business owner for emergency financial guidance
Proven track record in high-profile financial dispute resolutions

Associations and certifications

Financial Conduct Authority

What people say

Exceptional service Transparent fees Ethical advisors Personalised solutions Prompt communication

Website

Update Listing

Services

Investment Planning

We design tailored investment strategies to maximise long-term growth while managing risk. Our approach combines market analysis with client-specific goals, ensuring portfolios align with individual risk profiles and financial objectives. With access to a wide range of platforms and funds, we provide ongoing monitoring and adjustments to optimise returns.

Equity Release

Our equity release solutions help homeowners unlock property value without relocation. We offer impartial advice on lifetime mortgages and home reversion plans, explaining tax implications and inheritance impacts. Personalised illustrations ensure clients understand financial commitments and available options.

Children's Investments

We specialise in tax-efficient investments for minors, including Junior ISAs and stakeholder pensions. Our strategies leverage children's tax allowances to build long-term wealth, with no initial charges for existing clients. We ensure compliance with parental settlement rules while maximising growth potential.

Trustee Services

We provide independent financial advice to trustees, ensuring investments meet legal requirements for suitability and diversification. Our services include portfolio management, tax-efficient strategies, and annual reviews to align with trust objectives and beneficiary needs.

Claims Management

We assist clients in recovering compensation for financial mis-selling or fraud. Our process focuses on genuine claims with transparent fee structures, avoiding the high charges typical of claims management companies. We prioritise client interests while maintaining ethical standards.

People

Neil Liversidge

Owner and Adviser

With over 20 years in financial services, Neil founded West Riding in 2004. Recognised for his ethical approach, he advocates for client-first advice and has been featured in national media for his role in financial dispute resolutions.

Linda Liversidge

Company Secretary

Linda co-founded West Riding with Neil, managing administrative operations since 2004. Her organisational expertise ensures smooth business operations, supporting the firm's growth and client service standards.

Questions

What financial services do you specialise in?

We specialise in investment planning, retirement advice, equity release, children's investments, and trust management, tailored to individual client needs.

Are you regulated by the Financial Conduct Authority?

Yes, we are directly authorised by the FCA under firm number 402246, ensuring compliance with strict regulatory standards.

How do you charge for your services?

Our 'Clear and FAIR' fee structure includes transparent ongoing charges with no hidden fees, initial charges waived for children's investments, and no additional costs for fund switches.

Can I access emergency financial advice?

Yes, clients have 24/7 access to the business owner for urgent financial matters, ensuring timely support when needed.

Do you offer services for business owners?

We provide business financial planning, including key person protection and succession strategies, tailored to safeguard corporate interests and ensure continuity.

Reviews (7)

Write a Review

Dale Stevens

Jul 26, 2021 Report

Spoke to the fella today regarding some issues I'm facing. Can honestly say after laying it on the line and being brutally honest I have absolutely every faith that he's the man for the job and I look forward to working with him on a resolution to my issues and future investments

Paul Elliott

Apr 03, 2021 Report

Neil and his team have looked after our finances for a few years now. Everyone is extremely professional and very polite and try their very best to help with any questions or worries. It's a real shame there's negative false reviews on here from those who dislike Neil's bitcoin campaign. Google should remove them much quicker than they do, if they ever will... Please don't hesitate to use West Riding Financial Solutions my wife and I highly recommend them to everyone

Sarah Nicholas

Mar 18, 2021 Report

We have found Neil and the team at WRPFS to offer an exceptional service in all respects. We have been delighted by their amazing support for nearly 10 years now. The service is always prompt and personal, one feels listened to, and advised with absolute clarity and integrity. They really care and on top of that, are superlative at what they do. There is no one I would trust with any greater confidence. They are quite simply The Best.

Edward Storey

Mar 16, 2021 Report

I have been a client of Neil's for many years now and can recommend him without reservation. He and his team are fantastic, friendly, knowledgeable and quick to responsd to any queries. I am confident that he and his team are looking after my financial affairs with professionalism and pride.

Chloe Beresford

Feb 27, 2021 Report

I contacted West Riding after reading about its founder Neil Liversidge in the quality press - the Guardian and the London Evening Standard. I'd also seen him being interviewed on BBC news about the LCF scandal. It was Mr Liversidge who blew the whistle to the Financial Conduct Authority about LCF in November 215, a full four years before it was closed down. Mr Liversidge and all his staff could not have been more helpful. West Riding Personal Financial Solutions Ltd is a great firm to deal with and I have no hesitation in recommending it to anyone looking for that in which it specialises - honest

Alastair McFarlane

Feb 14, 2021 Report

I simply cannot understand the nonsense published here or indeed the lowly rating. Neil Liversidge is a true IFA professional who operates with prodigious knowledge of Personal Finance. He has transformed the performance of my SIPP and for that I will be eternally grateful.
Honesty, integrity and plain speaking, sensible advice at down to earth pricing. Rare commodity these days...

Jeremy Miller

Feb 06, 2021 Report

Critical:Professionalism,Quality,Responsiveness,Value
Your license should be revoked for giving false information to your clients. You have no knowledge on financial investments, nor on customer service!!! You have cause so many loses to your clients!! Well make sure they all know about it