The PPC Machine

Business Details

23 Years

experience

Expert Google Ads Management for Financial Services

The PPC Machine is a digital marketing consultancy specialising in pay-per-click advertising and conversion rate optimisation for financial services professionals. Founded in 2003 by David Miles, a Google-certified expert with over two decades of experience, we combine technical expertise with sector-specific knowledge to deliver measurable results. Our proprietary system leverages Google Ads, behavioural psychology, and data analytics to generate high-quality leads for mortgage brokers and financial advisers. As an Honorary Fellow of the Institute of Enterprise and Entrepreneurs, we maintain rigorous professional standards while providing transparent, client-focused solutions.

Our services include campaign management, training, and strategic oversight, all backed by a 60-day money-back guarantee. With a proven track record of reducing advertising costs by up to 400/month and tripling lead volumes, we combine technical proficiency with practical business acumen gained from managing a 26m turnover company. Our approach prioritises measurable ROI through continuous campaign optimisation and evidence-based marketing strategies tailored to FCA-regulated environments.

Services

Google Ads Management Digital Marketing Audit Conversion Rate Optimisation Google Ads Training PPC Campaign Setup

Details

Year established: 2003

Highlights and features

Specialise in financial services marketing with FCA-regulated environment expertise
Combine Google Ads management with outsourced digital marketing strategy
Offer unique 60-day money-back performance guarantee
Led by Google-certified expert with 20+ years' industry experience
Use behavioural psychology in conversion rate optimisation

Associations and certifications

Google Certified Professional
Institute of Enterprise and Entrepreneurs

What people say

Immediate improvements Saved 400 per month Enquiries within two days 300% increase in enquiries Expertise in PPC campaigns

Website

Update Listing

Services

Google Ads Management

Our Google Ads management service optimises pay-per-click campaigns for financial services professionals. We handle campaign configuration, keyword research, and performance analysis to maximise ROI. Using advanced analytics and conversion tracking, we reduce wasted spend while increasing qualified leads through targeted ad placements and optimised landing pages.

Digital Marketing Audit

This comprehensive audit evaluates your digital marketing effectiveness across multiple channels. We analyse Google Analytics data, review SEO performance, assess website usability, and benchmark against competitors. The 30+ page report includes actionable recommendations to improve campaign performance, conversion rates, and overall digital marketing strategy.

Conversion Rate Optimisation

Our conversion rate optimisation uses behavioural psychology to improve website performance. We analyse user behaviour patterns, test different page elements, and implement evidence-based changes to landing pages. This service focuses on turning existing traffic into more qualified leads through scientifically validated design and content improvements.

Google Ads Training

Hands-on Google Ads training courses delivered by certified experts. The full-day sessions cover campaign setup, keyword strategy, and performance analysis. Includes 30 days of follow-up support and practical exercises to build confidence in managing your own PPC campaigns effectively.

Outsourced Digital Marketing

Access expert digital marketing leadership without full-time costs. Our outsourced service provides strategic oversight of all marketing activities, including agency coordination, monthly performance reviews, and data-driven strategy adjustments to align with business objectives.

People

David Miles

CEO

Digital marketing expert with 20+ years' experience in PPC advertising and lead generation. Google-certified professional and Honorary Fellow of the Institute of Enterprise and Entrepreneurs. Former Finance Director of a 26m turnover company with 200 staff. Author of industry-leading marketing books.

Questions

How does Google Ads work for financial services?

Google Ads connects businesses with target audiences through keyword bidding. When users search for relevant terms, ads appear at the top of search results. Advertisers pay per click, with ad position determined by bid amount and quality score.

What digital marketing services do you offer?

We provide Google Ads management, conversion rate optimisation, digital marketing audits, training courses, and outsourced marketing management. All services focus on generating measurable ROI for financial services professionals.

How quickly will I see results from your services?

Most clients see improvements within 60 days. Our 60-day money-back guarantee ensures campaign performance improvements or we provide a full refund for new Google Ads clients.

Do you specialise in mortgage broker marketing?

Yes, we specialise in financial services marketing with particular expertise in mortgage broking and IFA marketing. Our founder has direct experience in FCA-regulated environments.

How do you measure campaign success?

We track key metrics including click-through rates, conversion rates, cost per acquisition, and return on ad spend using Google Analytics and call tracking technology.

Can you help with Google Ads training?

Yes, we offer full-day training courses covering campaign setup, keyword strategy, and performance analysis. Includes 30 days of follow-up support and practical implementation guidance.

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Reviews (7)

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Adrian Sankersingh

Nov 16, 2021 Report

I've been a member of the predictable pipeline training for a while now and truly believe there is nothing else like it available, very thorough. I recently booked a coaching call to help with an issue I was having, David went way above and beyond to help me get it straightened out and gave me great feedback to improve my overall results. I can highly recommend his services.

Paddy Denning

Oct 21, 2021 Report

Positive:Professionalism,Quality,Responsiveness
David is extremely knowledgeable and very generous with his time, I would recommend his courses and expertise to anyone wanting to improve their digital marketing.

Sarah Ward-Novak

Sep 29, 2021 Report

I joined this course as I am looking to increase my lead gen for my business. I started with Google analytics course and it was a simple and straightforward step by step process for implementation to my site. I felt very accomplishd when i completed this! David is very responsive and on hand to help if you need him and keep things simple. Enjoying the course!

Annie Edmonds

Sep 16, 2021 Report

David went through my business website and the feedback I got in just a short time was the most valuable Id had in over 2 years of running the website! It was targeted and gave me direct take-aways on how to make my website work better for my business. If youd like an expert opinion and fast, professional service that helps your business generate more leads, Id suggest getting in contact with them ASAP.

Hannah Jackson

Jun 13, 2021 Report

Positive:Professionalism,Quality,Responsiveness,Value
I have learnt so much already from just considering being a customer, through webinars, e-shots and a consultation. I am very much hoping to be a client soon and I am really impressed!

Paul Tait

Jun 09, 2021 Report

Positive:Professionalism,Quality,Responsiveness,Value
David @ PPC has been great at supporting my business. Definitely very knowledgeable in his field and certainly would recommend him to other professionals looking for guidance and support with their digital marketing.

James Alade

May 18, 2021 Report

Hi David
I just wanted to say your 5 ebook really helped me. I was using FB to generate leads for bridging / property finance. The quality was very poor. Made no commission. Then you gave me the idea to niche it in the ebook which I did. Now I should be seeing my first commission checks this month.