Business Details
15 Years
experience
Your Trusted Source for Unique, Ethically Crafted Rugs
Founded in 2011, Sonya Winner has established itself as a leader in innovative rug design, blending vibrant colour theory with traditional craftsmanship. Our founder, Sonya Winner, brings decades of creative expertise to every piece, ensuring each rug is both a functional item and an artistic statement. As a GoodWeave-certified business, we prioritise ethical production practices while supporting educational initiatives for weavers worldwide. Our London showroom, designed by Zaha Hadid Architects, offers clients an immersive experience with curated homeware collections alongside our award-winning rug designs.With international recognition including nominations for prestigious design awards, we continue to push boundaries in textile artistry. Our team provides tailored consultations for both residential and commercial clients, offering bespoke commissions and custom colour adaptations of existing designs. Through collaborations with global artisans and participation in major design events, we maintain our commitment to creating rugs that transform spaces while upholding ethical standards in the industry.
Services
Bespoke Rugs
Custom Colours
Showroom Consultations
Trade Accounts
Rug Collections
Online Visualisation
Interior Design Collaboration
Rug Care Guides
Delivery Services
Design Consultations
Details
- Year established: 2011
Highlights and features
- Award-winning designs featured in international design publications
- GoodWeave-certified ethical production practices
- Bespoke commission service overseen by our lead designer
- Decades of expertise in colour theory and textile design
- Curated showroom experience with complementary homeware collections
Associations and certifications
- GoodWeave
What people say
Looks amazing
Thrilled with the rug
Love the design
Perfect fit
Excellent service
Services
Bespoke Rug Commissions
Our design team creates one-of-a-kind rugs tailored to your specifications. Clients can collaborate on size, colour, and pattern adaptations of existing designs or commission entirely new concepts. Each project receives personal attention from Sonya Winner herself, ensuring artistic integrity and technical excellence. This service caters to discerning homeowners and interior designers seeking unique statement pieces.
Custom Colours
We offer bespoke colour modifications for existing rug designs to match specific interior schemes. Our experts work with clients to select optimal yarn combinations that maintain the design's integrity while complementing their space. This service is ideal for those who love our signature patterns but require tailored colour palettes for their homes or commercial projects.
Showroom Consultations
Our London showroom provides an immersive experience for selecting rugs in a curated setting. Clients receive expert guidance while viewing rugs alongside complementary homeware pieces. The space features a central fireplace display to help visualise rug placement in domestic environments. Appointments include access to our full collection and design team expertise.
Trade Accounts
We collaborate with architects and interior designers worldwide to supply high-quality rugs for residential and commercial projects. Trade clients gain access to exclusive resources, volume pricing, and dedicated support for large-scale commissions. Our experienced team assists with specification selection and project coordination from concept to delivery.
Rug Collections
Our curated collections feature signature designs inspired by modern art and global influences. Each piece combines innovative colour theory with traditional craftsmanship techniques. Available in multiple sizes and materials including wool, silk, and vegan options, these rugs cater to diverse interior styles while maintaining our commitment to ethical production standards.
People
Sonya Winner
Founder and Creative Director
With over a decade of experience in textile design, Sonya Winner established her eponymous studio in 2011. Her innovative approach to colour theory and rug design has earned international recognition, including multiple design award nominations. She personally oversees all bespoke projects and design developments.
Questions
Can I request custom colours for existing rug designs?
Yes, we offer bespoke colour adaptations of our existing designs to match your specific interior requirements.
Do you ship internationally?
We provide worldwide shipping with delivery options available to all regions.
How can I view rugs in person?
Our London showroom offers appointments for in-person rug viewing and consultations with our design team.
Are the rugs ethically produced?
All our rugs are GoodWeave-certified, ensuring ethical production and support for weaver education programs.
Can interior designers access trade accounts?
Yes, we offer dedicated trade accounts with exclusive benefits for interior designers and architects.
What materials are used in your rugs?
We use premium materials including wool, silk, viscose, and vegan alternatives across our rug collections.
Reviews (6)
Lachlan Finlayson
Jul 05, 2021
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Sonya Winner - Albers Deep Rug. Sonya Winner creates beautiful rugs. Elegant designs, creative use of geometric shapes, colour and irregular outlines. Very well made of lovely soft wool with a strong base resulting in a heavy, robust floor rug. I'm delighted with this purchase.
Gloria Geddis
Dec 25, 2020
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I have purchased several rugs from Sonya Winner
all are unique and beautifully made in amazing vibrant colours. The designs and level of workmanship are truly fantastic and the eye popping colours just make you smile when you go from room to room. These contemporary rugs
are the best finishing touches to my rooms snd I love the style and comfort of each and every one of them. The customer service of this company is second to none and I wish to thank Sonya and her team
for the excellent service and quality items she produces. Thank you once again.
all are unique and beautifully made in amazing vibrant colours. The designs and level of workmanship are truly fantastic and the eye popping colours just make you smile when you go from room to room. These contemporary rugs
are the best finishing touches to my rooms snd I love the style and comfort of each and every one of them. The customer service of this company is second to none and I wish to thank Sonya and her team
for the excellent service and quality items she produces. Thank you once again.
Ken H.
Dec 11, 2020
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We have been looking for years to upgrade our living room rug. Just could not find anything of quality that appealed to our taste. Visited Sonya Winner studio when we were in London and were treated so professionally by Cristina. We were interested in two designs and were given rug samples to take with us. Once back home we received visualizations of their rugs in our space. We chose the Rothko-esque Grey, sized XL. We ordered in March 2020 just as the Covid crisis was heating up in both US and UK. Despite this we were kept up to date regarding the manufacturing of our rug in India. When it was
Helene & Larry Spero
Aug 31, 2020
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There aren't enough adjectives or descriptive words to truly describe Sonya's work, I have been watching her for six years in anticipation of purchasing one of her rugs. They are truly unique in design. The quality is suburb. And I can't stop staring at the choice of colors used. On top of all that, she is a delight to do business with. She is communicative and ever so helpful and so is her staff.
They will help you determine what size would be best for your room and then they will visually place it so you can see what it will look like. By having this visual image, it is then easier to finish
They will help you determine what size would be best for your room and then they will visually place it so you can see what it will look like. By having this visual image, it is then easier to finish
Micha Reisel
Aug 14, 2020
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I ordered a beautiful runner from SonyaWinner.com and was extremely happy and thrilled when I received it. After placing it in the hall, it turned out that the rug was a bit too high to fit under the opening door. I called to ask what the solution could be and I was blown away by the courteousness, the professionalism and the fantastic service which I received. The new runner is in place and looks beautiful! Thanks again for everything!
Terry Maxwell
Jul 10, 2020
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Great site. Contemporary rugs and cushions. Ethically sourced. Stand alone works of art in their own right. Excellent personal service. Speedy delivery. A five star business for sure.
