Business Details
12 Years
experience
Award-Winning Florist in Malmesbury
Persephone Violet is a distinguished floristry business founded on a lifelong passion for flowers and exceptional customer service. Established by RHS Chelsea Silver medallist Emily Hepworth, our team combines over 15 years of industry expertise with a Level 5 Master diploma in Professional Floristry to deliver bespoke floral solutions. We specialise in wedding flowers, sympathy tributes, and event floristry, using floriography to create meaningful designs that reflect each client's unique story.Our approach prioritises creativity, technical excellence, and a deep commitment to customer satisfaction, evidenced by our three RHS medals and recognition as Young Business Person of the Year four times. With a team drawn from diverse creative backgrounds, we maintain rigorous quality standards while offering personalised service for every occasion, from single stems to large-scale installations.
Services
Wedding Flowers
Sympathy Tributes
Event Floristry
Floral Workshops
Farewell Flowers
Flower Subscriptions
Gift Vouchers
Houseplants
Custom Tributes
Delivery Service
Details
- Year established: 2014
Highlights and features
- We have over 15 years' industry experience with a Level 5 Master diploma in Professional Floristry
- Our team includes RHS Chelsea Silver medallists and Young Business Person of the Year awardees
- We use floriography to create meaningful, personalised floral designs for every occasion
- Our diverse team combines floristry expertise with backgrounds in art, design, and education
- We offer same-day delivery within our local catchment area for online orders placed by 1pm
Associations and certifications
- RHS Chelsea Flower Show
What people say
Beautiful specialist display
Incredible attention to detail
Helpful and caring team
Gorgeous bouquet
Highly recommend
Services
Wedding Flowers
Our bespoke wedding flowers service creates unforgettable floral designs tailored to each couple's vision. With expert consultation and meticulous attention to detail, we transform venues from intimate settings to grand celebrations. Our team combines technical expertise with creative flair to ensure every element, from bouquets to arches, perfectly complements your special day.
Sympathy Tributes
We craft meaningful sympathy tributes that honour loved ones with personal, thoughtful designs. Our compassionate team works closely with families to create bespoke arrangements reflecting individual personalities and preferences. From traditional wreaths to custom-shaped memorials, we ensure timely delivery and professional coordination with funeral directors across our service areas.
Floral Workshops
Our hands-on floral workshops teach professional techniques in a creative environment. Held in our Malmesbury shop, these sessions cater to all skill levels, from beginners to experienced florists. Participants learn practical skills while creating their own designs, with expert guidance from our RHS medal-winning team using seasonal, locally-sourced materials.
Flower Subscriptions
Our subscription service delivers fresh floral arrangements or houseplants monthly to brighten homes and offices. Choose between seasonal bouquets or curated plants for 3, 6, or 12-month terms. Each delivery includes floriography information, with options for hand-tied bouquets or potted plants tailored to recipient preferences and occasions.
Bespoke Event Floristry
We create striking floral installations for corporate events, private functions, and hospitality venues. From weekly hotel displays to dramatic floral arches, our team designs schemes that enhance any space. Our expertise includes large-scale projects requiring technical precision, with full coordination of delivery, setup, and maintenance throughout the event duration.
People
Emily Hepworth
Owner & Lead Florist
RHS Chelsea Silver medallist with 15+ years' floristry experience, holding a Level 5 Master diploma. Founded Persephone Violet at 18, winning multiple industry awards while establishing a reputation for creative excellence and customer care.
Questions
Do you deliver flowers outside Malmesbury?
We offer local delivery within our catchment area for online orders placed by 1pm Tuesday-Saturday. For bespoke arrangements, we deliver to funeral directors across our service areas in Gloucestershire and Wiltshire.
Can I request specific flowers for sympathy tributes?
Yes, we'll incorporate preferred flowers or colours with significance to the deceased. Advance ordering helps ensure availability, and our team works closely with families to create meaningful, personalised tributes.
How do your floral workshops operate?
Our Malmesbury-based workshops teach professional floristry techniques in small groups. Sessions cover seasonal designs, with all materials provided. No prior experience is needed, and participants take home their creations after expert guidance from our award-winning team.
What wedding flower services do you offer?
We provide full-service wedding floristry from initial consultation to day-of delivery. Services include bouquets, buttonholes, venue decorations, and floral arches. Our team creates custom designs tailored to your theme, season, and personal preferences.
Can I order custom-shaped funeral tributes?
Yes, we create bespoke shapes including animals, logos, and memorabilia. Recent examples include owls, dachshunds, and RAF logos. Discuss your requirements with our team, who will work with you to design a meaningful tribute reflecting the deceased's personality.
What payment methods do you accept?
Our online shop accepts major credit/debit cards through secure payment processing. For bespoke orders, we can arrange payment by card, bank transfer, or cash. Gift vouchers are available for flexible gifting options.
Reviews (6)
Cindy Hargreave
Dec 28, 2021
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I cannot rate Emily and her service high enough!! I left it to the last minute to order a bouquet and button holes for a New Years Eve wedding , despite Emily being closed and with limited stock she accommodated me and made me the most beautiful bouquet and button holes. I cannot express how good her customer service was , above and beyond springs to mind ! Thank you so so much
Sarah Reeves
Dec 03, 2021
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Emily and her team created our wedding flowers and they were simply wonderful. We had a consultation on the phone and then Emily sent over a detailed proposal, which looked and sounded great. But the flowers themselves surpassed all our expectations! Seasonal, colourful and full of texture - exactly what we wanted for our autumn wedding! So many guests commented on how amazing the bouquets, buttonholes and jam jars were, and they look fab in our photos. To top it all off, Emily is such a lovely, enthusiastic person who clearly loves her job! She was brilliant. If you're looking for wedding flowers
Emily Webb
Sep 01, 2021
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Emily and her team provided the flowers for our wedding at Winkworth Farm last weekend and they were a pleasure to deal with throughout the whole process. In the build-up she was communicative, warm and provided some excellent ideas without being pushy in any way. The end result on the day surpassed our expectations and so many of our guests commented on how beautiful the flowers were and how much it added to the overall atmosphere of the day.
Emily provided so many personal touches which were beautiful and really appreciated. We would highly recommend her and her team to anybody planning their
Emily provided so many personal touches which were beautiful and really appreciated. We would highly recommend her and her team to anybody planning their
Suz T.
Aug 05, 2021
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I received the most stunning bouquet of flowers I've ever seen as a birthday gift. Absolutely beautiful arrangement. It had the real wow factor and I was so delighted to receive them. They were wonderfully presented along with a small helium balloon and a gift bag of chocolates and a candle. Everything was beautifully wrapped and hand delivered by lovely Emily. If you want someone to receive a really special bouquet then I'd definitely recommend Persephone Violet.
Fanni Czegany
Jul 25, 2021
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Words cannot express nor describe how truly beautiful Emilys floral creations were for our wedding!We had the most amazing time and everyone was absolutely over the moon with every single flower arrangement! Each and every piece was created with such care, passion and attention that I could not have asked for a better flower artist (this is probably the best term I can use as Emily is not just a florist, she really is a master of the art!I wish Emily and her team every success!Thank you so much for everything!
Shannon Diggory
Jul 15, 2021
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Emily was the florist for our wedding at Whatley Manor and the archway (which broke down to become our table flowers), bouquet and buttonholes she produced were absolutely beautiful. We gave her completely free rein over the flowers with a brief of colourful and happy. They were incredible. We cannot recommend her highly enough.
