Business Details
Expert Digital Marketing Solutions in London
Illicit Digital is a growth-focused digital marketing agency with over 25 years of combined experience in driving scalable success for brands, bands, and businesses. Our specialist teams deliver measurable ROI through data-driven strategies in Google Adwords, Facebook advertising, lead generation, and eCommerce marketing. We combine industry-specific expertise with full-service digital solutions, aligning core skills to create integrated campaigns that increase conversions and business growth.Our approach prioritises transparency, continuous optimisation, and client collaboration to ensure long-term success. With a proven track record in both entertainment and B2C sectors, we offer tailored strategies that adapt to evolving market demands while maintaining ethical standards and client trust.
Services
Google Adwords
Facebook Advertising
Lead Generation
eCommerce Marketing
SEO
Content Marketing
Music Marketing
Web Design
Video Marketing
Digital Strategy
Highlights and features
- We offer specialist teams with proven success in digital advertising and lead generation.
- Our data-driven strategies deliver measurable ROI through continuous campaign optimisation.
- We provide full-service digital marketing aligned with your business objectives.
- Our 25+ years of industry experience spans entertainment, eCommerce, and B2C sectors.
- We prioritise transparency and ethical practices in all client collaborations.
What people say
Doubled school admissions
Expertise in digital marketing
Proven ROI
Creative solutions
Professional team
Services
Google Adwords
Our Google Adwords management targets high-intent audiences through keyword-optimised campaigns, ensuring visibility when potential customers search for relevant products or services. We focus on maximising click-through rates while maintaining cost efficiency. By continuously analysing performance data, we refine ad copy, bidding strategies, and audience targeting to deliver consistent ROI for clients across multiple industries.
Facebook Advertising
We create hyper-targeted Facebook and Instagram ad campaigns leveraging demographic data and user behaviour insights to reach ideal customer profiles. Our approach combines engaging creative assets with strategic retargeting to nurture leads through the sales funnel. Regular A/B testing of ad formats and messaging ensures optimal conversion rates and sustained campaign effectiveness for B2C businesses.
Lead Generation
Our lead generation services focus on acquiring high-quality, pre-qualified leads through tailored landing pages, conversion-optimised funnels, and multi-channel advertising strategies. We implement tracking systems to measure lead quality and lifetime value, ensuring clients receive prospects with the highest potential for conversion and long-term customer retention.
eCommerce Marketing
We develop comprehensive eCommerce marketing strategies combining paid advertising, SEO, and conversion rate optimisation to boost online sales. Our team specialises in creating customer journeys that increase average order value through upselling techniques and strategic remarketing campaigns designed to re-engage abandoned cart users and repeat customers.
Digital Strategy
Our digital strategy services involve creating data-driven roadmaps that align business objectives with measurable marketing initiatives. We conduct thorough market analysis, competitor research, and customer journey mapping to develop integrated campaigns across multiple digital channels, ensuring consistent brand messaging and optimal resource allocation for sustainable growth.
People
Ian Clifford
Co-Founder
Former music lawyer with 25+ years in the entertainment industry, managing artists and labels. Specialises in digital marketing strategy, SEO, and conversion optimisation. Brings cross-sector expertise from entertainment and eCommerce to drive data-led campaigns.
Steve Travell
Co-Founder
Music industry veteran with three decades of experience as a producer and studio owner. Expert in digital marketing, web development, and social media strategy. Translates technical expertise into creative marketing solutions for B2C and entertainment clients.
Questions
What digital marketing services do you specialise in?
We specialise in Google Adwords, Facebook advertising, lead generation, eCommerce marketing, SEO, and digital strategy development for B2C businesses and brands.
How do you measure campaign success?
We track key metrics including ROI, conversion rates, customer acquisition costs, and lifetime value through detailed reporting and continuous performance analysis.
Can you help small businesses compete with larger brands?
Yes, our targeted advertising strategies help small businesses achieve visibility and compete effectively through cost-efficient, data-driven marketing approaches.
Do you work with international clients?
We serve clients globally, with teams operating across the UK, US, Europe, and Asia, adapting strategies to different market requirements and cultural contexts.
What industries do you work with?
We work across entertainment, music marketing, eCommerce, education marketing, and B2C lead generation sectors with proven expertise in each domain.
How do you develop marketing strategies?
We conduct business research, competitor analysis, and market research to create custom strategies aligned with your specific goals and target audience characteristics.
Reviews (1)
Info At Sweat It Out
May 10, 2019
Report
Incredibly flexible, outside the box digital agency with a knack for music marketing and a unique approach to even the most challenging campaign brief. The team is very personable, and made our whole campaign a breeze. We'll be working with them again.
